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Key Responsibilities and Required Skills for Account Development Manager

💰 $70,000 - $120,000

SalesBusiness DevelopmentAccount ManagementB2BRevenue Growth

🎯 Role Definition

An Account Development Manager (ADM) is responsible for identifying, developing, and managing business opportunities within assigned accounts. The role focuses on building strong client relationships, driving revenue growth, and coordinating with cross-functional teams to deliver solutions that meet client needs. Account Development Managers act as strategic partners to clients, identifying opportunities for expansion and maximizing account value.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Sales Representative
  • Account Coordinator
  • Business Development Associate

Advancement To:

  • Senior Account Development Manager
  • Key Account Manager
  • Director of Sales or Business Development

Lateral Moves:

  • Client Success Manager
  • Territory Manager

Core Responsibilities

Primary Functions

  1. Identify and pursue new business opportunities within assigned accounts.
  2. Build and maintain strong relationships with key decision-makers and stakeholders.
  3. Develop and execute strategic account plans to achieve revenue and growth targets.
  4. Collaborate with sales, marketing, and product teams to develop customized solutions.
  5. Conduct market research and competitor analysis to identify growth opportunities.
  6. Prepare and deliver presentations, proposals, and product demonstrations to clients.
  7. Negotiate contracts, pricing, and terms with clients to secure deals.
  8. Monitor account performance and report on key metrics, including revenue and pipeline growth.
  9. Track client satisfaction and proactively address concerns or issues.
  10. Identify upselling and cross-selling opportunities within existing accounts.
  11. Develop strong understanding of client business models, challenges, and objectives.
  12. Serve as the primary point of contact for account-related inquiries and escalations.
  13. Maintain accurate records of account activity, communications, and sales performance.
  14. Coordinate internal resources to deliver solutions on time and meet client expectations.
  15. Attend industry events, conferences, and networking opportunities to expand relationships.
  16. Collaborate with marketing teams on targeted campaigns to drive account engagement.
  17. Assist in forecasting revenue and tracking progress against sales goals.
  18. Participate in quarterly business reviews with clients to assess performance and strategy.
  19. Identify emerging client needs and provide feedback to product development teams.
  20. Mentor and support junior sales or account development team members.

Secondary Functions

  • Support ad-hoc reporting and analysis of account performance and market trends.
  • Contribute to organizational account growth strategies and sales roadmaps.
  • Participate in cross-functional initiatives to improve account management processes.
  • Assist in the development of sales collateral, proposals, and client-facing materials.

Required Skills & Competencies

Hard Skills (Technical)

  • Proficiency in CRM systems (e.g., Salesforce, HubSpot) and sales tools.
  • Strong understanding of B2B sales strategies and account management.
  • Competence in pipeline management, forecasting, and revenue tracking.
  • Experience in negotiation, contract management, and deal closure.
  • Skilled in business analysis, market research, and competitive intelligence.
  • Ability to prepare and deliver compelling presentations and proposals.
  • Knowledge of account planning and strategic growth frameworks.
  • Familiarity with sales reporting, KPIs, and performance metrics.
  • Understanding of product knowledge and solution selling techniques.
  • Proficiency in Microsoft Office Suite for reporting, analysis, and presentations.

Soft Skills

  • Excellent communication and relationship-building abilities.
  • Strong problem-solving and analytical thinking skills.
  • Ability to manage multiple accounts and priorities simultaneously.
  • Strategic thinking and business acumen to drive account growth.
  • Collaborative mindset to work effectively with cross-functional teams.
  • Customer-focused with strong interpersonal skills.
  • Adaptability to changing client requirements and market conditions.
  • Professionalism, integrity, and discretion in handling sensitive information.
  • Initiative and self-motivation to drive results independently.
  • Leadership and mentoring abilities for junior team members.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s degree in Business, Marketing, Sales, or related field.

Preferred Education:

  • Master’s degree in Business Administration (MBA) or relevant discipline.

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • Sales
  • Management

Experience Requirements

Typical Experience Range:

  • 3 to 7 years of experience in account management, business development, or sales.

Preferred:

  • Proven track record in driving revenue growth and managing high-value accounts.
  • Experience in B2B sales, strategic account planning, and client relationship management.
  • Familiarity with CRM platforms, pipeline management, and sales analytics tools.
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