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Key Responsibilities and Required Skills for Advertising Account Coordinator

💰 $ - $

AdvertisingAccount ManagementMarketingMedia BuyingDigital Media

🎯 Role Definition

The Advertising Account Coordinator supports day-to-day campaign execution, client communication, reporting and campaign optimization across digital and traditional media channels. This role is a client-facing, operations-oriented position that bridges account management, ad operations, and media buying teams to ensure campaigns launch on time, track accurately, and meet performance and billing expectations. Ideal candidates are detail-oriented, comfortable with ad platforms and analytics tools, and able to translate client goals into correct tactical execution.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Assistant or Marketing Coordinator transitioning into digital advertising
  • Media Coordinator or Ad Operations Assistant with basic trafficking experience
  • Junior Account Executive or Client Services Assistant supporting campaign teams

Advancement To:

  • Advertising Account Manager / Senior Account Coordinator
  • Media Planner / Media Buyer
  • Ad Operations Specialist / Campaign Manager
  • Client Services Manager or Digital Marketing Manager

Lateral Moves:

  • Programmatic Buyer / DSP Specialist
  • Social Media Ads Specialist (Meta, TikTok, LinkedIn)
  • Analytics or Reporting Specialist (Data Studio, Looker, Tableau)

Core Responsibilities

Primary Functions

  • Act as the primary day-to-day point of contact for assigned client campaigns, responding to client inquiries, clarifying creative and trafficking requirements, and proactively communicating status updates and campaign performance.
  • Coordinate end-to-end campaign trafficking: set up campaigns in ad servers and DSPs (e.g., Google Ad Manager, DV360, The Trade Desk), implement creative assets, configure targeting and frequency caps, and deploy impression and click trackers.
  • Perform rigorous QA on creative assets, ad tags, third-party pixels, and landing pages prior to launch to ensure tracking accuracy, proper rendering across devices, and compliance with ad specifications and brand safety guidelines.
  • Prepare, maintain, and distribute weekly and monthly performance reports that include KPIs, pacing vs. budgets, conversion metrics, and actionable optimization recommendations to clients and internal stakeholders.
  • Monitor live campaigns daily for pacing, delivery, viewability, click-through rates, conversions and anomalies; implement pacing adjustments, creative rotations, and bid strategy changes to maximize ROI.
  • Execute insertion orders (IOs) and trafficking tickets, confirm all campaign details with internal teams and media partners, and maintain accurate campaign documentation in CRM or project-management systems.
  • Manage campaign budgets and pacing: track spend, forecast consumption for the remaining flight, flag overspend/underspend risks, and recommend reallocations or budget adjustments.
  • Collaborate with creative teams to obtain, validate, and tag creative assets (display, video, HTML5), ensuring specifications and naming conventions are met and assets are uploaded to the correct ad servers.
  • Support media planning and buy execution by pulling historical performance data, audience insights, and competitive benchmarks to inform targeting, placements, and bidding strategies.
  • Troubleshoot and escalate technical issues with ad servers, DSPs, trackers, or publisher tags; work with engineering or vendor support to resolve pixel and reporting discrepancies.
  • Ensure campaign compliance with platform policies (Google, Meta, programmatic exchanges), legal and brand restrictions, and industry standards for privacy, consent (e.g., GDPR, CCPA), and viewability.
  • Reconcile campaign delivery against IOs and client invoices, coordinate with billing or finance to resolve discrepancies, and maintain accurate records for audit and billing purposes.
  • Coordinate with publishers, networks, and third-party vendors to schedule tags, confirm flight dates, and secure proof-of-plays and delivery reporting.
  • Implement A/B testing and multivariate creative tests, track test performance, and provide clear recommendations to scale winning variants or iterate on creative and messaging.
  • Maintain and update campaign trackers, asset libraries, creative inventories, and internal SOPs to ensure consistent execution across accounts.
  • Support pitch and proposal development by compiling performance case studies, past campaign analytics, audience insights, and media cost estimates.
  • Train and mentor interns or junior coordinators on trafficking best practices, reporting standards, and platform workflows to build operational consistency.
  • Maintain close alignment with account leads, programmatic traders, social media specialists, and analytics teams to translate client goals into actionable tactics and ensure cross-functional execution.
  • Conduct regular post-campaign analyses (post-mortems) to document learnings, identify optimizations for future flights, and prepare succinct executive summaries for clients.
  • Manage ad verification and brand-safety tools (e.g., DoubleVerify, IAS), implement whitelists/blacklists, and monitor invalid traffic and fraud metrics to protect campaign quality and spend effectiveness.
  • Build and maintain campaign audience segments, custom audiences and lookalikes; coordinate with data teams to apply first- and third-party data segments in programmatic buys.
  • Maintain stationing and log of all campaign changes, tag deployments, and client approvals to provide a clear audit trail and expedite future troubleshooting.

Secondary Functions

  • Support ad-hoc reporting requests, data pulls, and exploratory analysis to answer client or internal questions about audience performance, creative effectiveness, or channel mix.
  • Assist account leads with RFP responses, media rate cards, and vendor onboarding by compiling required technical specs, past performance data, and platform credentials.
  • Maintain CRM records and project management tools (e.g., Salesforce, Asana, Monday.com) to track tasks, approvals, and campaign timelines.
  • Help prepare and review creative briefs, coordinate production timelines with external agencies, and confirm creative revisions are completed on schedule.
  • Support billing and reconciliation processes by gathering delivery proofs, tracking IO fulfillment, and liaising with finance teams to resolve invoicing questions.
  • Participate in cross-functional projects such as measurement framework upgrades, GA4 migrations, or new ad-tech vendor evaluations by contributing operational requirements and test cases.
  • Manage and organize the digital asset library, naming conventions, and creative version control to ensure teams and clients can quickly locate approved assets.
  • Assist with media vendor performance reviews by compiling delivery KPIs, pacing summaries, and quality metrics to inform future negotiation and selection.
  • Help implement audience privacy and consent requirements across campaigns, ensuring tags and data collection align with current privacy regulations.
  • Contribute to continuous process improvement: draft or revise SOPs, create training materials, and recommend automation opportunities to increase efficiency.

Required Skills & Competencies

Hard Skills (Technical)

  • Campaign management and trafficking across ad servers and DSPs (Google Ad Manager, Campaign Manager/CM360, DV360, The Trade Desk, Adform).
  • Social advertising platforms: Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and YouTube/Google Ads.
  • Ad verification and brand safety tools: DoubleVerify, Integral Ad Science (IAS) or similar.
  • Web analytics and measurement: Google Analytics / GA4, conversion tracking, UTM tagging, event tracking.
  • Reporting and visualization: Google Data Studio / Looker Studio, Tableau, Excel pivot tables, and Google Sheets (advanced formulas, VLOOKUP/INDEX-MATCH).
  • Basic SQL or familiarity with querying analytics databases for ad performance pulls (preferred).
  • Pixel and tag QA: working knowledge of tracking pixels, server-side tagging, GTM, and troubleshooting measurement discrepancies.
  • Budget management and pacing tools, IO processing and reconciliation experience.
  • Familiarity with programmatic concepts: real-time bidding (RTB), PMP, audience targeting, cookies vs. ID-based targeting.
  • Experience using CRM or project management systems (e.g., Salesforce, HubSpot, Asana, Jira) to manage campaigns and client workflows.
  • Basic understanding of privacy and compliance frameworks (GDPR, CCPA) as they relate to ad targeting and measurement.
  • Experience with A/B and multivariate testing frameworks for creative and landing page experiments.

Soft Skills

  • Clear client-facing communication: concise email and presentation skills to explain performance, recommendations, and technical issues.
  • Strong attention to detail and a methodical approach to QA and troubleshooting.
  • Time management and prioritization: ability to juggle multiple campaigns and deadlines in a fast-paced environment.
  • Problem-solving mindset and ability to escalate appropriately when technical issues arise.
  • Team collaboration and cross-functional coordination skills.
  • Adaptability to changing campaign requirements, platform updates, and shifting client priorities.
  • Analytical thinking with the ability to convert data into actionable insights and recommendations.
  • Proactive ownership: anticipates problems and offers solutions before they impact delivery.
  • Professional presentation and stakeholder management for client calls and internal reviews.
  • Continuous learning orientation to keep pace with platform feature releases, ad-tech innovations, and industry best practices.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree OR equivalent professional experience in marketing, advertising, communications, business, or related field.

Preferred Education:

  • Bachelor's degree in Advertising, Marketing, Communications, Business Administration, or a related discipline.
  • Certifications such as Google Ads, DV360 fundamentals, The Trade Desk Edge Academy, Meta Blueprint, or IAB credentials are a plus.

Relevant Fields of Study:

  • Marketing / Advertising
  • Communications / Media Studies
  • Business Administration / Management
  • Data Analytics / Economics

Experience Requirements

Typical Experience Range:

  • 0–3 years in digital advertising, media operations, account coordination, or related roles.

Preferred:

  • 1–3+ years of hands-on experience in campaign trafficking, client servicing, or ad operations within an agency, publisher, or in-house media team. Experience with programmatic platforms, ad servers, and client reporting tools preferred.
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