Torchora
Back to Home

Key Responsibilities and Required Skills for Campaign Assistant

💰 $ - $

MarketingCampaign ManagementCommunications

🎯 Role Definition

The Campaign Assistant is an entry-to-mid-level marketing professional responsible for supporting campaign managers and marketing teams in the end-to-end execution of digital and offline campaigns. This role owns campaign administrative tasks, assists with audience targeting and list management, prepares creative and copy assets for deployment, monitors performance metrics, and coordinates cross-functional partners to ensure campaigns launch on time and meet quality standards. The Campaign Assistant is a detail-oriented communicator who balances operational rigor with a data-informed mindset to help maximize campaign impact across email, social, paid, and partner channels.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Intern supporting campaign execution and reporting.
  • Administrative Assistant or Office Coordinator transitioning into marketing operations.
  • Social Media or Content Coordinator with hands-on campaign experience.

Advancement To:

  • Campaign Coordinator or Campaign Manager (managing full campaign lifecycle).
  • Email Marketing Specialist or CRM Analyst (focus on audience & automation).
  • Paid Media Specialist or Performance Marketing Associate (focus on ads and optimization).

Lateral Moves:

  • Communications Coordinator (internal and external comms).
  • Events or Partnerships Assistant (campaign-adjacent roles supporting activations).

Core Responsibilities

Primary Functions

  • Support the planning and scheduling of multi-channel campaign timelines, including email sends, social posts, paid media flights, landing pages, and offline activations, ensuring all deadlines and dependencies are tracked and met.
  • Prepare and upload creative assets, copy, and tracking links into campaign platforms (ESP, ad platforms, CMS) and verify final previews across devices and email clients to maintain brand and technical quality.
  • Assist with audience segmentation and list preparation for campaigns—creating and validating target lists, suppression lists, dynamic segments, and lookalike audiences in CRM and advertising platforms.
  • Coordinate approvals and feedback loops between creative teams, legal/compliance, product, and sales stakeholders to ensure campaign messaging is accurate and approved before launch.
  • Execute campaign launches across channels by configuring campaign settings, budgets, targeting, call-to-action links, UTM parameters, and tracking pixels, and confirm tracking is firing correctly.
  • Monitor campaign performance in near real-time after launch, flagging anomalies, spikes, or delivery issues; escalate technical problems and implement prescribed fixes in partnership with the analytics or media team.
  • Run A/B and multivariate tests at the campaign level (subject lines, copy variations, creative, landing pages) and document test plans, sample sizes, and hypotheses to improve future campaign iteration.
  • Build and maintain campaign tracking dashboards and standardized reports using analytics tools and spreadsheets to summarize key performance indicators for weekly and monthly stakeholders’ reviews.
  • Compile and distribute post-campaign recaps that summarize results, learnings, recommendations, and next steps for optimization across channels.
  • Maintain and update campaign calendars, asset repositories, and documentation (SOPs, naming conventions, tracking specifications) to ensure operational consistency and knowledge transfer.
  • Support CRM automation tasks such as setting up nurture sequences, triggers, and conditional logic in marketing automation platforms to maintain user journeys and lifecycle messaging.
  • Reconcile campaign invoices and media spend, track budget burn rates, and communicate pacing and forecast adjustments to the campaign manager and finance partners.
  • Manage vendor and partner relationships for creative production, list rentals, and media buys, including brokering timelines, asset handoffs, and quality checks.
  • Assist in creative QA for landing pages and emails, validating links, forms, tracking tags, analytics events, and mobile responsiveness prior to launch.
  • Conduct competitive monitoring and basic market research to inform campaign positioning, messaging angles, and channel mix recommendations.
  • Support lead flow and handoff processes by ensuring accurate UTM parameters, lead-scoring flags, and CRM field mappings so sales receives timely and clean leads.
  • Participate in weekly campaign planning meetings and working sessions, documenting action items, owners, and deadlines to ensure execution accountability.
  • Maintain campaign-related data hygiene by deduplicating lists, standardizing naming conventions, and updating contact attributes and consent status to support deliverability and compliance.
  • Troubleshoot delivery and deliverability issues including bounce rates, suppression conflicts, and ad disapprovals by coordinating with deliverability specialists or platform support.
  • Assist with the creation and formatting of creative assets using basic design tools or templates, preparing export-ready files and creative spec sheets for production teams.
  • Support social and community teams by scheduling posts, moderating comments during campaign windows, and ensuring messaging is consistent across channels.
  • Help capture and tag qualitative campaign feedback from sales, customer support, and field teams to inform creative and targeting adjustments.
  • Contribute to cross-functional post-mortems and continuous improvement initiatives, translating observations into updated playbooks, templates, and SOPs for future campaigns.
  • Maintain awareness of privacy and compliance regulations (CAN-SPAM, GDPR, CCPA) and ensure campaign processes respect consent, opt-outs, and data handling requirements.

Secondary Functions

  • Build and run routine campaign health checks and ad-hoc diagnostic reports to surface optimization opportunities and technical issues.
  • Support capacity planning by tracking team workload, upcoming asset needs, and external vendor timelines to reduce last-minute rushes and missed deliverables.
  • Contribute to the creation and upkeep of a centralized campaign asset library with searchable metadata, usage guidelines, and version history.
  • Assist with training onboarding materials and playbooks for new hires or cross-functional partners who interact with campaign workflows.
  • Participate in small-scale analytics projects to deepen understanding of attribution models, conversion funnels, and channel contribution analyses.

Required Skills & Competencies

Hard Skills (Technical)

  • Campaign setup and execution in marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign).
  • Experience with email service providers and strong knowledge of email campaign best practices (deliverability, CAN-SPAM, list hygiene).
  • Familiarity with ad platforms and basic paid media setup: Facebook/Meta Ads Manager, Google Ads, LinkedIn Campaign Manager.
  • Proficient with Google Analytics (GA4) and campaign tracking (UTMs, conversion events, pixel implementation).
  • Comfortable building reports and dashboards in Google Sheets/Excel; knowledge of Looker, Data Studio/Looker Studio, or similar BI tools a plus.
  • Basic HTML/CSS for email template edits and troubleshooting rendering issues across clients.
  • CRM exposure (Salesforce, HubSpot CRM) for audience management and lead handoffs.
  • Experience with A/B testing tools and methodologies and documenting test designs and outcomes.
  • Familiarity with project management and collaboration tools (Asana, Trello, Jira, Monday.com, Slack).
  • Basic image editing and creative tooling (Canva, Adobe Photoshop/Illustrator basics) to prepare and size assets.
  • Understanding of attribution, funnel metrics, CAC, CPA, CPL, and other campaign performance KPIs.
  • Ability to work with tracking and tagging requirements, including familiarity with tag managers (Google Tag Manager) and pixel troubleshooting.

Soft Skills

  • Strong written and verbal communication skills for coordinating with creative, product, sales, and vendor teams.
  • Highly organized with meticulous attention to detail and the ability to manage multiple concurrent campaign tasks.
  • Time management and prioritization skills to meet tight launch deadlines and shifting priorities.
  • Analytical mindset and curiosity to dig into data, spot trends, and suggest optimizations.
  • Collaborative team player who works well across functions and levels, balancing stakeholder needs with operational realities.
  • Problem-solving orientation with the ability to troubleshoot technical and process issues under pressure.
  • Adaptability and comfort with fast-paced, iterative campaign environments and evolving toolsets.
  • Customer-centric thinking to align campaign messaging and delivery with audience needs and behaviors.
  • Proactive ownership and accountability for campaign components and follow-through on action items.
  • Professionalism in handling sensitive customer and campaign data, with a commitment to compliance and confidentiality.

Education & Experience

Educational Background

Minimum Education:

  • High school diploma or equivalent; demonstrable hands-on experience with marketing tools accepted in lieu of formal degree.

Preferred Education:

  • Bachelor's degree in Marketing, Communications, Business Administration, Advertising, or a related field.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Business Administration
  • Advertising
  • Data Analytics / Digital Media

Experience Requirements

Typical Experience Range: 0–3 years of relevant marketing or campaign support experience (entry-level to early career).

Preferred:

  • 1–2 years supporting digital campaigns, email marketing, social media, or paid media operations.
  • Internship or prior role that demonstrates practical experience with at least one marketing automation platform, CRM, or ad platform.
  • Experience working in cross-functional teams and familiarity with campaign planning and reporting processes.
Explore More Careers