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Key Responsibilities and Required Skills for Content Coordinator

💰 $45,000 - $65,000

ContentMarketingCommunicationsSEO

🎯 Role Definition

The Content Coordinator is responsible for planning, producing, publishing, and optimizing content that supports marketing and communications goals. This is a hands-on role that combines editorial execution, CMS operation, SEO fundamentals, and cross-functional coordination with designers, product managers, and external agencies. The ideal candidate ensures consistent brand voice, on-time delivery, and measurable performance improvements across owned channels including website, blog, email, and social media.

Key outcomes expected:

  • Maintain an accurate, prioritized content calendar aligned to marketing campaigns and product launches.
  • Publish high-quality content into the CMS with on-brand copy, correct metadata, and optimized assets.
  • Improve organic traffic, engagement, and conversion metrics through SEO and content optimization.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Assistant
  • Social Media Coordinator
  • Editorial Assistant
  • Communications Intern

Advancement To:

  • Content Manager
  • Senior Content Strategist
  • Digital Marketing Manager
  • Editorial Lead

Lateral Moves:

  • SEO Specialist
  • Email Marketing Specialist
  • Copywriter / Content Writer
  • Community Manager

Core Responsibilities

Primary Functions

  • Own the editorial calendar: plan, prioritize, and publish content across website, blog, email newsletters, and social channels; coordinate deadlines, drafts, approvals, and asset delivery to meet campaign timelines.
  • Manage CMS operations: create, format, and publish pages and posts in WordPress/Drupal or equivalent platforms, ensuring correct templates, metadata, tags, redirects, and internal linking.
  • Execute on-page SEO: perform keyword optimization, meta title and description writing, header tag structure, image alt text, and URL best practices to support organic search growth.
  • Coordinate content production: brief writers and designers, manage freelance contributors, edit copy for clarity and brand voice, and ensure all deliverables meet quality standards.
  • Optimize existing content: conduct content audits, identify content gaps and opportunities, update and repurpose high-value assets, and implement A/B tests for headlines and CTAs.
  • Monitor content performance: analyze traffic, engagement, bounce rate, and conversion metrics with Google Analytics (GA4) and present actionable insights and monthly performance reports.
  • Implement editorial governance: enforce style guidelines, compliance requirements, and accessibility best practices (WCAG) across all published content.
  • Support paid media and campaign landing pages: build and publish campaign-specific landing pages, ensure tracking tags are implemented, and collaborate with paid media teams to measure ROI.
  • Produce and optimize email content: create and schedule newsletter content, maintain email templates, segment lists, and track open/click/conversion performance.
  • Maintain content asset library: organize images, video clips, logos, and approved copy for easy reuse; ensure licensing and attribution are documented.
  • Create and maintain process documentation: develop SOPs for publishing workflows, content approvals, and CMS training to scale content operations.
  • Liaise with product and subject matter experts: gather accurate product information, correct technical details in content, and convert technical input into audience-appropriate copy.
  • Localize and adapt content: coordinate translation and regional adaptations, verify localized metadata, and ensure consistency across markets.
  • Manage content-related projects: use project management tools (Asana, Trello, Jira) to track tasks, dependencies, and delivery milestones with cross-functional teams.
  • Steward brand voice and messaging: apply brand guidelines consistently across channels, coach contributors, and flag off-brand content for revision.
  • Oversee multimedia publishing: upload and tag video/audio assets, optimize video descriptions and thumbnails for search, and manage basic image/video editing workflows.
  • Implement and monitor metadata and schema: add structured data, open graph, and twitter card tags to improve discoverability and social preview rendering.
  • Support influencer and partner content initiatives: coordinate co-created content, ensure contractual deliverables are met, and manage partner assets and approvals.
  • Conduct competitive content research: benchmark competitor content, identify topical opportunities, and recommend content topics that align with business goals.
  • Train and support stakeholders: provide CMS training and editorial best practices to internal teams and new hires to ensure high-quality content contributions.
  • Troubleshoot publishing issues: diagnose display problems, broken links, redirects, or tag misconfigurations and coordinate fixes with engineering or IT.
  • Maintain content performance backlog: prioritize optimization tasks by impact and effort, and align work with product/marketing roadmaps.

Secondary Functions

  • Support ad-hoc reporting requests and exploratory analysis to inform content decisions.
  • Contribute to the content strategy by surfacing audience insights, keyword opportunities, and trending topics.
  • Collaborate with web developers to implement SEO technical fixes, page speed improvements, and structured data updates.
  • Assist with basic HTML/CSS updates for content templates and troubleshoot formatting inconsistencies in the CMS.
  • Help manage content budgets for freelance writers, designers, and production resources and track invoicing tied to content projects.
  • Participate in sprint planning and agile ceremonies where content deliverables intersect with product and engineering roadmaps.
  • Support cross-channel campaign execution, including scheduling, UTM tagging, and post-campaign attribution analysis.
  • Escalate content risks and compliance issues (legal, privacy, accessibility) and coordinate remediation steps.

Required Skills & Competencies

Hard Skills (Technical)

  • Content Management Systems (CMS): WordPress, Drupal, Contentful, or similar, with proven hands-on publishing experience.
  • SEO fundamentals: keyword research, on-page optimization, metadata best practices, internal linking, and familiarity with SEO tools (SEMrush, Ahrefs, Moz).
  • Analytics and reporting: Google Analytics (GA4), Google Search Console, and basic data interpretation to inform content decisions.
  • Editorial skills: copywriting, copyediting, proofreading, and working knowledge of AP/house style guides to ensure error-free content.
  • HTML/CSS basics: ability to edit simple HTML, troubleshoot inline styling issues, and work with content templates.
  • Email marketing platforms: experience with Mailchimp, HubSpot, Klaviyo, or similar, including template editing and campaign scheduling.
  • Project management tools: Asana, Trello, Jira, or Monday.com to manage content workflows and cross-functional dependencies.
  • Multimedia publishing: familiarity with uploading and optimizing images, video, and audio; basic image editing (Photoshop or Canva) and video captioning.
  • Content optimization tools: experience with content optimization or readability tools (SurferSEO, Yoast, MarketMuse).
  • CMS localization and version control: managing translated pages, hreflang tags, and content staging/publishing workflows.
  • Basic understanding of structured data and schema markup for improved SERP presentation.
  • Experience with tagging taxonomy, metadata models, and digital asset management systems (DAM).

Soft Skills

  • Strong attention to detail and editorial judgment to maintain quality and brand consistency.
  • Excellent communication and stakeholder management skills to align cross-functional teams and contributors.
  • Organizational skills and the ability to manage multiple projects and deadlines in a fast-paced environment.
  • Problem-solving mindset and the ability to prioritize tasks by impact and urgency.
  • Collaborative attitude and experience working with designers, developers, product managers, and external agencies.
  • Adaptability and eagerness to learn new tools, platforms, and evolving SEO/content best practices.
  • Time management and reliability to deliver consistent, on-time publishing cadence.
  • Analytical curiosity to test hypotheses, interpret data, and iterate on content performance.
  • Customer and audience focus: write and edit with the end user’s needs and search intent in mind.
  • Professionalism in handling sensitive or regulatory content and following legal/privacy requirements.

Education & Experience

Educational Background

Minimum Education:

  • Associate degree in Communications, Marketing, Journalism, English, or related field OR equivalent practical experience (1–3 years) in content roles.

Preferred Education:

  • Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or a related discipline.

Relevant Fields of Study:

  • Communications
  • Marketing
  • Journalism
  • English / Creative Writing
  • Digital Media / Multimedia Production

Experience Requirements

Typical Experience Range:

  • 1–4 years of hands-on content production, CMS publishing, or related marketing/communications experience.

Preferred:

  • 2–5 years managing editorial calendars, CMS publishing, SEO-driven content optimization, and cross-functional content projects.
  • Demonstrated success improving organic metrics, managing content operations at scale, or supporting multi-channel campaigns.
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