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Key Responsibilities and Required Skills for Content Marketing Analyst

💰 $55,000 - $95,000

MarketingContentAnalyticsSEODigital Marketing

🎯 Role Definition

The Content Marketing Analyst is a data-driven marketing professional responsible for planning, executing, measuring, and optimizing content programs that drive organic traffic, lead generation, engagement, and revenue. This role combines content strategy, SEO, analytics, and cross-functional collaboration to translate audience insights into high-performing content assets and workflows. The ideal candidate is fluent in web analytics (GA4), SEO best practices, content management systems (CMS), and reporting tools, and can deliver actionable recommendations to marketing, product, and sales teams.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Coordinator (Content-focused)
  • Junior Content Writer / Copywriter
  • Digital Marketing Intern with analytics exposure

Advancement To:

  • Senior Content Marketing Analyst
  • Content Strategist / Lead Content Strategist
  • SEO Manager or Performance Marketing Manager
  • Marketing Manager (Content & Demand)

Lateral Moves:

  • Email Marketing Specialist
  • Social Media Manager
  • Growth Marketing Analyst
  • Product Marketing Manager

Core Responsibilities

Primary Functions

  • Conduct comprehensive keyword research and competitive content gap analysis to identify high-opportunity topical clusters and long-tail keywords that will increase organic visibility and traffic across target markets.
  • Build, manage, and optimize an editorial content calendar aligned to product launches, seasonal campaigns, and SEO priorities; coordinate deadlines and deliverables across writers, designers, and external agencies.
  • Create clear, data-driven content briefs that include target keywords, search intent, suggested headings, internal linking recommendations, and CTAs to ensure writers deliver SEO-optimized, conversion-focused content.
  • Monitor content performance using GA4, Google Search Console, and third-party SEO tools (e.g., Ahrefs, SEMrush) to surface trends, identify underperforming pages, and prioritize optimization or refresh activities.
  • Develop and maintain dashboards and weekly/monthly reports (Tableau, Looker, Data Studio, Excel) to communicate content health, organic traffic trends, engagement metrics, and conversion performance to stakeholders.
  • Run on-page SEO audits and implement technical content recommendations (meta tags, canonical tags, structured data, internal linking) in collaboration with the web development team to improve crawlability and SERP visibility.
  • A/B test headlines, meta descriptions, CTAs, and content layout to improve click-through rates (CTR), time on page, and conversion rates using experimentation platforms or CMS capabilities.
  • Track and analyze content-driven lead generation funnels and attribution models to quantify content ROI, influence on pipeline, and contribution to revenue goals.
  • Optimize landing pages and pillar pages for both search engines and conversions by aligning content with user intent and business outcomes.
  • Conduct user research and analyze audience behavior (site search, session recordings, heatmaps) to identify content gaps, top user questions, and opportunities for new content formats (guides, webinars, templates).
  • Collaborate with Demand Gen and Paid Media teams to align organic and paid content strategies, ensure consistent messaging, and optimize campaign landing pages for performance.
  • Oversee content tagging and taxonomy in the CMS to enable accurate reporting, personalization, and content reuse across channels.
  • Produce competitive content intelligence reports that benchmark keyword share, backlink profiles, content depth, and topical authority to inform content planning and prioritization.
  • Coordinate with product marketing and product teams to translate feature releases into content assets (product pages, release notes, blog posts) that accelerate adoption and drive conversions.
  • Manage content refresh programs—prioritize pages for updating based on traffic decay, keyword opportunity, and business impact—and execute updates to reclaim lost rankings.
  • Provide editorial review and SEO QA for content before publication, ensuring adherence to brand voice, accuracy, accessibility, and on-page optimization guidelines.
  • Support link-building and content amplification initiatives by identifying outreach targets, crafting outreach messaging, and measuring referral performance and backlinks acquired.
  • Implement and maintain content governance and processes for version control, approvals, and compliance to ensure timely, consistent content delivery.
  • Analyze cross-channel content performance (organic search, email, social, referral) to identify high-value content types and distribution strategies that maximize reach and lead generation.
  • Use CRM and marketing automation data (e.g., HubSpot, Marketo) to segment audiences and inform personalized content workflows and nurture sequences driven by content engagement.
  • Forecast content-driven KPIs and resource needs by analyzing historical performance, search demand, and business priorities to inform quarterly planning and resource allocation.
  • Mentor junior content team members and freelance writers on SEO best practices, analytics interpretation, and content performance expectations to raise team capability.

Secondary Functions

  • Support ad-hoc content and analytics requests from cross-functional teams (sales, customer success, product) and build one-off reports to answer pressing business questions.
  • Contribute to the organization's content operations playbook and help optimize editorial workflows, content tagging, and CMS governance for scale.
  • Collaborate with business units to translate high-level marketing goals into measurable content experiments and A/B test plans.
  • Participate in sprint planning and agile ceremonies within the marketing team to prioritize content tasks and measure impact of iterative improvements.
  • Assist in vendor selection and management for external SEO tools, content agencies, and analytics vendors; track vendor SLAs and deliverables.
  • Support training sessions for non-marketing stakeholders to help them understand content metrics, search basics, and how to request content that aligns to strategy.
  • Maintain documentation of content KPIs, reporting templates, and canonical processes to ensure knowledge continuity and onboarding efficiency.
  • Help coordinate localization and regional content efforts, ensuring translated content preserves SEO intent and local search performance.
  • Monitor industry trends and search algorithm updates and escalate any significant changes that could impact content performance or SEO strategy.

Required Skills & Competencies

Hard Skills (Technical)

  • Advanced knowledge of SEO best practices including on-page optimization, technical SEO, schema markup, and internal linking strategies.
  • Proficiency with web analytics platforms: Google Analytics (GA4), Google Tag Manager, and Google Search Console for traffic analysis and event tracking.
  • Experience using SEO and keyword research tools such as Ahrefs, SEMrush, Moz, or SurferSEO for keyword discovery and competitive insights.
  • Hands-on experience with content management systems (CMS) — WordPress, HubSpot CMS, Contentful or similar — including content publishing and basic HTML editing.
  • Ability to build and maintain marketing dashboards and reports using Google Data Studio, Looker, Tableau, or advanced Excel (pivot tables, VLOOKUP, formulas).
  • Familiarity with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce) to connect content activity to lead flows and attribution.
  • Practical experience running A/B tests or multivariate tests for content pieces, headlines, and CTAs to measure incremental impact.
  • Basic SQL skills to pull data for deeper content analysis and the ability to work with CSVs and raw datasets.
  • Experience with content optimization and editorial tools (Grammarly, Hemingway, Clearscope, MarketMuse) to improve content quality and relevance.
  • Knowledge of backlink analysis and link-building tactics, and experience tracking referral traffic and domain authority metrics.
  • Familiarity with UX and CRO principles to align content with conversion optimization best practices.
  • Experience with tag management, event tracking, and UTM parameter strategy to ensure consistent campaign measurement.

Soft Skills

  • Strong analytical mindset with the ability to translate data into actionable content strategies and measurable recommendations.
  • Excellent written and verbal communication skills for creating content briefs, presenting insights, and collaborating cross-functionally.
  • High attention to detail in SEO execution, editorial review, and performance tracking to avoid ranking or measurement errors.
  • Project management and organizational skills to manage multi-channel content calendars, priorities, and external contributors.
  • Strategic thinker who balances short-term wins with long-term topical authority and brand positioning objectives.
  • Collaborative by nature; comfortable working with product, design, sales, and external agencies to deliver results.
  • Comfortable with ambiguity and able to prioritize work based on business impact and resource constraints.
  • Continuous learner mindset—keeps up-to-date with search algorithm changes, new analytics features, and content trends.
  • Customer-centric orientation with the ability to synthesize user intent, feedback, and behavioral data into relevant content.
  • Persuasive storytelling skills to craft narratives that move buyers through the funnel and align with brand voice.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree in Marketing, Communications, Journalism, Business, Data Analytics, or a related field.

Preferred Education:

  • Bachelor’s degree with certifications in SEO, Google Analytics / GA4, HubSpot Content Marketing, or a Master’s in Marketing, Digital Media, or Analytics.

Relevant Fields of Study:

  • Marketing
  • Communications / Journalism
  • Business Administration / Management
  • Data Analytics / Applied Statistics
  • Digital Media / New Media

Experience Requirements

Typical Experience Range:

  • 2–5 years of content marketing, SEO, or digital marketing experience with demonstrable impact on organic traffic and content-driven lead generation.

Preferred:

  • 3–5+ years in a B2B SaaS or B2C environment, or agency experience managing client content strategies.
  • Proven track record optimizing content performance using GA4, GSC, and SEO tools; experience building dashboards and running content experiments.
  • Experience collaborating with product and growth teams and familiarity with marketing automation systems and CRM-driven content personalization.
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