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Key Responsibilities and Required Skills for Content Marketing Assistant

💰 $40,000 - $55,000

MarketingContentDigital Marketing

🎯 Role Definition

The Content Marketing Assistant supports the content team by producing, optimizing, publishing, and measuring multi-format content (blog posts, landing pages, email, social, video snippets) that aligns with the company's content strategy and drives organic traffic, leads, and customer engagement. This role balances creativity and data: writing clear, SEO-friendly copy, managing editorial cadence, and tracking content performance using analytics and reporting tools.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Intern or Content Intern supporting day-to-day content tasks and campaign execution.
  • Social Media Coordinator focused on posting, community moderation, and short-form content.
  • Junior Copywriter producing marketing copy for digital channels.

Advancement To:

  • Content Marketing Specialist (ownership of content verticals and performance targets).
  • SEO Specialist or Organic Growth Associate (technical SEO and content optimization focus).
  • Content Strategist or Content Manager (strategy, editorial leadership, cross-functional programs).

Lateral Moves:

  • Social Media Manager (community-led content and paid social coordination).
  • Email Marketing Specialist (campaign strategy, segmentation, nurture flows).
  • Product Marketing Coordinator (content aligned to product launches and sales enablement).

Core Responsibilities

Primary Functions

  • Produce high-quality, SEO-optimized long-form and short-form written content including blog posts, case studies, FAQs, product pages, and resource guides that target buyer personas and support organic search growth.
  • Conduct keyword research and competitive content gap analysis using tools (e.g., Ahrefs, SEMrush, Google Keyword Planner) to inform content topics, on-page optimization, and content calendar priorities.
  • Maintain and execute the editorial calendar: plan, schedule, and coordinate content production timelines with writers, designers, and subject-matter experts to ensure timely publication.
  • Write clear, persuasive marketing copy for landing pages, CTAs, email campaigns, and social posts that aligns with brand voice and conversion goals.
  • Optimize on-page SEO elements for all content assets — title tags, meta descriptions, headings, internal linking, schema basics, and image alt text — to improve SERP visibility and organic CTR.
  • Upload, format, and publish content in the CMS (e.g., WordPress, HubSpot CMS) including image optimization, linking, and template selection to match SEO and UX best practices.
  • Edit and proofread content for grammar, style, accuracy, and brand consistency; apply content style guides and ensure compliance with legal and regulatory copy requirements when applicable.
  • Support content repurposing efforts by turning long-form assets (e.g., webinars, whitepapers) into blog posts, email sequences, social snippets, and downloadable assets to maximize reach.
  • Collaborate with designers, videographers, and external agencies to brief creative assets, review proofs, and ensure visual and editorial alignment across content pieces.
  • Assist with email marketing setup: build templates, segment lists, schedule campaigns, and support A/B tests to optimize open and click-through rates.
  • Coordinate with product, sales, and customer success teams to collect customer stories, product updates, and technical input for timely content and enablement materials.
  • Monitor and report on content performance metrics (traffic, engagement, conversions, lead quality) using Google Analytics (GA4), Search Console, and CMS analytics; produce weekly/monthly dashboards and insights.
  • Support internal link-building and outreach efforts by compiling targeted lists, drafting outreach messages, and tracking responses to improve domain authority and referral traffic.
  • Maintain and manage a content asset library and documentation (templates, briefs, style guide, approved image and video files) so content can be reused consistently and efficiently.
  • Create and edit basic multimedia content (short-form video edits, captions, static graphics) using tools like Canva, Adobe Premiere Rush, or simple templates for social and blog embedding.
  • Conduct audience and persona research — survey responses, social listening, and analytics — to refine content topics, tone, and distribution strategies that increase engagement and conversions.
  • Assist in setting up tracking for content-led experiments (UTM tagging, event tracking, conversion goals) and collaborate with analytics or growth teams to measure lift and ROI.
  • Support paid content amplification (boosted social posts, native ads) by preparing ad copy, selecting assets, and measuring paid vs. organic performance to inform budget allocation.
  • Participate in editorial and content strategy meetings, propose new content themes and formats based on topical trends, search demand, and product roadmaps.
  • Ensure content accessibility and basic technical SEO hygiene (fast-loading images, mobile-friendly formatting, canonical tags) to improve user experience and search performance.
  • Manage community engagement for published content — moderate comments, respond to user queries, and surface feedback to the content and product teams for iterative improvements.

Secondary Functions

  • Assist with ad-hoc market research and competitor content audits to identify opportunities for differentiation and priority topics.
  • Support influencer and partner outreach by coordinating content swaps, guest posts, or co-marketing pieces and tracking partnership deliverables.
  • Contribute to content governance by updating the style guide, tagging taxonomy, and metadata standards for easier content discovery and reuse.
  • Help maintain editorial workflows in project management tools (e.g., Asana, Trello, Monday.com) and participate in sprint planning and stand-ups when required.
  • Provide support for content localization or translation coordination for key markets, including preparing briefs and QA’ing translated pages.
  • Pull and clean basic datasets (CSV exports from GA4, CMS reports) to answer routine content performance questions and support deeper analytics requests.
  • Assist in preparing sales enablement content (one-pagers, battle cards, product briefs) and ensure timely distribution to sales teams.
  • Support PR and external communications by drafting blog-ready versions of press releases, partner announcements, and event summaries.
  • Maintain an up-to-date knowledge base of trending SEO tactics, content formats, and platform algorithm changes and share learnings with the broader team.
  • Participate in quarterly content planning cycles and help prioritize content initiatives based on effort, impact, and available resources.

Required Skills & Competencies

Hard Skills (Technical)

  • SEO and keyword research: proficiency with tools like Ahrefs, SEMrush, Moz, or Google Keyword Planner to identify content opportunities and optimize on-page elements.
  • Content Management Systems (CMS): hands-on experience publishing and formatting content in WordPress, HubSpot CMS, or similar platforms.
  • Google Analytics (GA4) and Google Search Console: ability to read traffic, engagement, and performance reports and translate them into actionable recommendations.
  • Copywriting and content production: strong writing and editing skills for long-form articles, landing pages, email copy, and social media posts.
  • HTML/CSS basics: ability to edit simple markup (headings, links, image attributes) and troubleshoot formatting issues in the CMS.
  • Email marketing platforms: experience with Mailchimp, HubSpot, Klaviyo, or similar tools for campaign setup, segmentation, and A/B testing.
  • Social media scheduling and analytics tools: familiarity with Hootsuite, Buffer, Sprout Social, or native platform tools for scheduling and performance tracking.
  • Content optimization tools and plugins: experience with Yoast, Rank Math, or other SEO plugins and content analysis utilities.
  • Basic graphic/video editing: ability to produce simple social graphics and short video edits using Canva, Adobe Spark, Premiere Rush, or CapCut.
  • Reporting and analytics: Excel/Google Sheets proficiency for data manipulation, pivot tables, basic formulas, and dashboard exports.
  • CRM and marketing automation basics: exposure to HubSpot CRM or Salesforce to support lead capture and campaign attribution.
  • Basic knowledge of paid amplification: understanding of paid social and native content promotion mechanics and UTM tagging.

Soft Skills

  • Excellent written and verbal communication skills with a strong command of tone and brand voice.
  • Detail-oriented editor with a commitment to accuracy, grammar, and consistent style.
  • Strong organizational skills and ability to manage competing deadlines across multiple content projects.
  • Creative problem-solving and ideation capabilities to produce fresh content angles and formats.
  • Collaborative team player who can work cross-functionally with designers, product, sales, and SEO teams.
  • Proactive learner who keeps up with SEO trends, platform changes, and content marketing best practices.
  • Time-management and prioritization: able to balance reactive requests and planned initiatives efficiently.
  • Stakeholder management and interpersonal skills to gather input, align expectations, and follow through on commitments.
  • Data-driven mindset: comfortable using analytics to influence editorial priorities and measure success.
  • Resilience and adaptability in a fast-paced, iterative content environment.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree or equivalent experience in marketing, communications, journalism, English, or a related field; or 1–2 years of demonstrable content marketing experience.

Preferred Education:

  • Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or Digital Media.
  • Certifications in SEO, content marketing, or Google Analytics (e.g., Google Analytics Individual Qualification, HubSpot Content Marketing Certification) are a plus.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Journalism
  • English or Creative Writing
  • Advertising
  • Digital Media and Multimedia Production

Experience Requirements

Typical Experience Range: 0–2 years (entry to early-career), or 1–3 years for roles requiring proven content execution.

Preferred:

  • 1–3 years of hands-on content creation and publishing experience in an in-house or agency setting.
  • Demonstrated experience with SEO-driven content, CMS publishing, and basic analytics/reporting.
  • Portfolio of written and multimedia content samples that show SEO optimization, engagement, or conversion focus.
  • Experience supporting cross-functional content projects, coordinating with designers and stakeholders, and working to content calendars.
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