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Key Responsibilities and Required Skills for Content Marketing Associate

💰 $45,000 - $70,000

MarketingContentDigital Marketing

🎯 Role Definition

The Content Marketing Associate supports a brand’s growth by planning, creating, optimizing, and distributing content that drives organic traffic, nurtures leads, and increases audience engagement. This role focuses on execution of content strategy across digital channels (blog, social, email, landing pages), SEO-driven content writing and optimization, performance measurement, and close collaboration with design, product, and demand-gen teams to improve conversion and retention.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Coordinator transitioning into content specialization
  • Junior Copywriter or Content Writer with interest in strategy and analytics
  • Social Media Coordinator expanding into long-form and SEO content

Advancement To:

  • Content Marketing Manager
  • Senior Content Strategist
  • SEO Manager or Growth Marketing Manager

Lateral Moves:

  • SEO Specialist
  • Email Marketing Specialist
  • Social Media Manager

Core Responsibilities

Primary Functions

  • Plan, write, edit, and publish high-quality long-form blog posts, articles, guides, and landing page copy that align with the brand voice and target buyer personas to drive organic search visibility and lead generation.
  • Conduct keyword research and translate findings into a prioritized content roadmap, using tools such as Ahrefs, SEMrush, or Google Keyword Planner to identify high-opportunity topics and content gaps.
  • Optimize on-page SEO for all published content, including meta titles, meta descriptions, headers, internal linking, schema where applicable, and image alt text to improve search rankings and click-through rates.
  • Maintain and manage the editorial calendar, coordinating deadlines with designers, product owners, subject matter experts, and external contributors to ensure timely delivery and consistent publishing cadence.
  • Write persuasive, conversion-focused copy for gated content (eBooks, whitepapers), landing pages, and CTAs to support lead capture and nurture workflows tied to funnel stages.
  • Repurpose long-form content into multiple formats (email sequences, social posts, infographics, slide decks) to extend reach, increase engagement, and support omnichannel campaigns.
  • Collaborate with designers to brief visual assets, review mockups, and ensure content + design cohesion that supports readability, accessibility, and SEO best practices.
  • Support paid content promotion by creating ad copy, audience-aligned landing pages, and A/B testing variations to optimize conversion rates for paid campaigns.
  • Execute content distribution and amplification across owned channels (blog, newsletter, social media), and coordinate with PR or partnerships to secure earned placements and backlinks.
  • Track and analyze content performance using Google Analytics (GA4), Search Console, and content performance dashboards; translate data into actionable recommendations to iterate on headlines, formats, and topical focus.
  • Implement and maintain content governance and style guidelines (tone, formatting, citation standards) to protect brand consistency across channels and contributors.
  • Conduct content audits to identify underperforming pages, consolidation opportunities, and technical SEO issues; propose and implement refresh or consolidation strategies to reclaim traffic.
  • Interview and gather insights from product experts, sales, and customer success teams to craft customer-centric content that answers real user questions and objections.
  • Create and execute nurturing email campaigns and sequences in marketing automation platforms (HubSpot, Marketo, Mailchimp) to move leads through the funnel and re-engage dormant subscribers.
  • Monitor and report on content-related KPIs, including organic traffic, keyword rankings, bounce rate, time on page, lead volume, and conversion rate; present findings and recommendations to stakeholders monthly.
  • Support influencer and partner outreach efforts by identifying content collaboration opportunities, drafting outreach templates, and coordinating co-created content deliverables.
  • Assist with content localization and adaptation for regional markets, working with translators or regional leads to ensure cultural relevance and SEO for non-English pages where applicable.
  • Ensure compliance with legal, brand, and regulatory requirements in all content (disclosures, privacy policies, copyright), especially for case studies, testimonials, and customer stories.
  • Help onboard and manage freelance writers and contractors: create briefs, review submissions, provide editorial feedback, and ensure timely delivery according to quality standards.
  • Stay current on industry trends, algorithm updates, and competitive content initiatives; propose innovative content formats and experiments (interactive content, tools, calculators) to increase engagement and linkability.
  • Participate in cross-functional campaign planning sessions to align content deliverables with product launches, event marketing, and demand gen calendar.
  • Build and maintain a content assets repository and tagging taxonomy to streamline reuse, attribution, and measurement across channels.
  • Assist with basic on-site technical checks (URL structure, redirects, canonical tags) and coordinate with engineering/SEO teams to resolve issues that impact discoverability or indexing.

Secondary Functions

  • Monitor social media conversations and community feedback for content ideas, FAQs, and reputation signals to inform content prioritization.
  • Help maintain marketing templates, content briefs, and SOPs to scale content production and maintain consistent quality across teams.
  • Provide ad-hoc support for research projects, competitive analysis, and customer-facing documentation updates.
  • Assist the demand generation team with content needs for webinars, events, and sales enablement materials.
  • Support lightweight multimedia tasks such as scripting short videos, captioning, or coordinating podcast episode production with external vendors.

Required Skills & Competencies

Hard Skills (Technical)

  • SEO fundamentals: keyword research, on-page optimization, internal linking, meta tags, and familiarity with ranking factors.
  • Content creation and copywriting for web: strong command of grammar, formatting for readability, and crafting attention-grabbing headlines and CTAs.
  • CMS proficiency (WordPress, Contentful, HubSpot CMS) including content publishing, formatting, and basic troubleshooting.
  • Analytics and measurement: Google Analytics (GA4), Google Search Console, and the ability to build and read content performance reports.
  • Marketing automation and email platforms: HubSpot, Marketo, Mailchimp, or similar for creating nurture sequences and capturing content-driven leads.
  • Familiarity with SEO and content tools: Ahrefs, SEMrush, Moz, Screaming Frog, or similar for keyword, backlink, and technical audits.
  • Basic HTML/CSS knowledge for formatting content, troubleshooting display issues, and ensuring semantic markup when needed.
  • Experience with editorial tools and workflows: content briefs, style guides, version control, and collaborative editing platforms (Google Docs, Notion).
  • Paid content promotion basics: writing ad copy for search and social, and working with paid teams to align landing pages and messaging.
  • Visual collaboration tools: Canva, Figma, or Adobe Creative Cloud basics to create or edit simple assets and to communicate design needs.
  • Content SEO copywriting for featured snippets and rich results, and knowledge of structured data basics (schema).
  • A/B testing fundamentals and familiarity with CRO principles for optimizing landing pages and content CTAs.

Soft Skills

  • Strong written and verbal communication skills with the ability to explain content decisions to non-marketers.
  • Excellent editorial judgement and attention to detail for error-free content production.
  • Project and time management: ability to manage multiple content projects and meet deadlines in a fast-paced environment.
  • Analytical mindset: comfortable interpreting metrics and turning data into prioritized action plans.
  • Cross-functional collaboration: proactive coordination with design, product, sales, and customer success teams.
  • Creativity and storytelling: ability to craft compelling narratives that resonate with target audiences and support brand differentiation.
  • Adaptability and curiosity: stays current with trends and rapidly adapts content plans based on performance and market changes.
  • Stakeholder management: ability to gather inputs from subject matter experts and synthesize into clear, publishable content.
  • Problem-solving orientation and willingness to iterate quickly based on results and feedback.
  • Empathy for the audience — strong user-first thinking when creating content that solves pain points.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or related field OR equivalent practical experience producing B2B/B2C content.

Preferred Education:

  • Bachelor’s degree plus certifications in SEO, content marketing, or inbound marketing (e.g., HubSpot Content Marketing Certification, Google Analytics Certificate).

Relevant Fields of Study:

  • Marketing
  • Journalism
  • Communications
  • English / Creative Writing
  • Digital Media

Experience Requirements

Typical Experience Range: 1–3 years of hands-on content marketing, copywriting, or digital marketing experience; early-career candidates with demonstrated portfolio and measurable results are encouraged.

Preferred:

  • 2–4 years experience owning blog editorial tasks, SEO-driven content production, and content performance measurement.
  • Proven track record of producing content that drove organic growth, improved keyword rankings, or contributed to lead generation goals.
  • Familiarity with B2B SaaS, tech, ecommerce, or agency environments is a plus.
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