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Key Responsibilities and Required Skills for Content Marketing Coordinator

💰 $45,000 - $65,000

MarketingContentCommunicationsSEO

🎯 Role Definition

The Content Marketing Coordinator supports the development, execution, and optimization of inbound and outbound content programs that drive brand awareness, organic traffic, and lead generation. This role owns day-to-day content production and distribution, coordinates cross-functional stakeholders, optimizes content for search and conversion, and measures campaign performance to continuously improve content ROI. The ideal candidate blends strong writing and editing skills with SEO knowledge, CMS experience, and data-driven analysis.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Assistant or Marketing Intern
  • Junior Copywriter or Copywriter
  • Social Media Coordinator or Community Manager

Advancement To:

  • Content Marketing Manager
  • Content Strategist
  • Growth Marketing Manager / Demand Generation Manager

Lateral Moves:

  • Social Media Manager
  • Email Marketing Specialist
  • SEO Specialist

Core Responsibilities

Primary Functions

  • Develop, write, edit, and proofread a steady cadence of high-quality content—including blog posts, long-form articles, whitepapers, case studies, landing pages, and product copy—optimized for SEO, readability, and conversion.
  • Plan and maintain a strategic content calendar that coordinates editorial priorities with product launches, campaigns, sales initiatives, and seasonal business objectives to maximize traffic and leads.
  • Conduct keyword research and on-page SEO optimization (titles, meta descriptions, headers, internal linking) to increase organic search visibility and improve SERP rankings for target keywords.
  • Manage content production workflows end-to-end, including briefs, storyboarding, assignment of freelancers or internal writers, editing rounds, approval gates, and publishing deadlines.
  • Publish and format content in the CMS (e.g., WordPress, HubSpot CMS, or similar) with attention to best practices for metadata, schema, image optimization, and mobile responsiveness.
  • Collaborate with designers and multimedia producers to create supporting visual assets (infographics, images, short videos) and ensure brand consistency across all content.
  • Execute content distribution across owned channels—website, blog, email newsletters, and social media—and coordinate amplification with paid and organic media channels.
  • Monitor and report on content performance using analytics tools (Google Analytics / GA4, Search Console) and marketing platforms to track sessions, engagement, conversion rates, and attribution to pipeline.
  • Use A/B testing and CRO principles to iterate on headlines, CTAs, landing pages, and article layouts to improve conversion rates and lead capture.
  • Support lead generation by building and optimizing content offers (ebooks, templates, webinars) and collaborating with demand generation to create gated assets and nurture paths.
  • Maintain content governance: update evergreen content, archive outdated pages, and manage content versioning to protect SEO equity and user experience.
  • Create and maintain buyer persona-aligned content briefs and editorial guidelines that align messaging with target audience pain points, journey stages, and product positioning.
  • Coordinate interviews and collect subject matter expertise from product, sales, and customer success teams to produce accurate, credible content and case studies.
  • Manage relationships with freelance writers, editors, and agencies: sourcing, onboarding, briefing, quality control, rate negotiation, and performance feedback.
  • Implement and maintain SEO monitoring and reporting using tools such as Ahrefs, SEMrush, or Moz to identify content gaps, technical SEO issues, and new keyword opportunities.
  • Optimize and repurpose existing content into multiple formats (social posts, email snippets, slide decks, video scripts) to maximize content lifetime value and cross-channel reach.
  • Ensure all public-facing content adheres to brand voice, legal/compliance requirements, accessibility best practices (alt text, transcripts), and company SEO standards.
  • Support paid content promotion efforts—creating ad copy, landing page content, and tracking parameters—while working with paid media teams to align messaging and landing experiences.
  • Drive content localization and international SEO support where applicable, ensuring content is appropriately adapted for regional audiences and optimized for local search.
  • Participate in editorial ideation sessions and competitive content audits to identify new content pillars, topics, and angles that align with buyer intent and business objectives.
  • Track and communicate content KPIs to stakeholders through monthly dashboards, executive summaries, and actionable recommendations for content strategy optimization.

Secondary Functions

  • Assist with email marketing campaigns: write subject lines, preview text, and body copy; segment lists; and help analyze open and click-through rates to improve performance.
  • Help maintain and organize the content asset library, ensuring tagging, taxonomy, and metadata enable easy discovery and reuse by cross-functional teams.
  • Support social media scheduling and creative brief development, coordinating cross-posting and organic amplification of blog and campaign content.
  • Conduct competitor content and SEO gap analyses to inform topic prioritization and content calendar adjustments.
  • Provide basic graphic design support using Canva or similar tools to produce quick-turn visuals for blog headers, social posts, and email banners.
  • Support webinar and virtual event coordination, including promotional content, moderator scripts, and post-event content repurposing.
  • Execute small-scale keyword-focused link-building outreach and partnership communications in collaboration with the SEO or PR teams.
  • Assist in running content testing experiments and documenting lessons learned to contribute to the broader content playbook.
  • Contribute to creating internal documentation and training materials that help marketing and product teams understand content processes and tools.
  • Serve as an on-the-ground contact for ad-hoc content needs from sales and customer-facing teams, ensuring fast turnaround without sacrificing quality.

Required Skills & Competencies

Hard Skills (Technical)

  • Strong copywriting and editing skills with demonstrated experience producing B2B or B2C marketing content optimized for SEO and conversions.
  • Proficiency with content management systems (CMS) such as WordPress, HubSpot CMS, Drupal, or similar platforms for publishing and formatting articles and landing pages.
  • Practical knowledge of SEO tools and workflows: keyword research (Ahrefs, SEMrush, Moz), Google Search Console, and on-page optimization techniques.
  • Experience with web analytics and reporting tools (Google Analytics / GA4) to measure content performance, set KPIs, and recommend data-led improvements.
  • Familiarity with email marketing platforms (e.g., HubSpot, Mailchimp, Marketo) and the basics of list segmentation, A/B testing, and deliverability.
  • Basic HTML/CSS skills for formatting content, troubleshooting display issues, and improving landing page usability.
  • Experience working with editorial or project management tools (Trello, Asana, Monday.com, or similar) to manage content workflows and deadlines.
  • Competence with visual content tools such as Canva, Figma, Adobe Photoshop, or basic video editing tools for creating and preparing multimedia assets.
  • Understanding of content SEO technical considerations: site speed, structured data, canonical tags, and mobile-first indexing.
  • Familiarity with CRM platforms (e.g., HubSpot, Salesforce) and the ability to collaborate with demand/sales teams on content-to-lead flows and attribution.
  • Ability to perform competitive content audits and content gap analyses to drive strategic topic selection and content differentiation.

Soft Skills

  • Excellent written and verbal communication skills with the ability to translate complex topics into clear, audience-appropriate copy.
  • Strong organizational and project management abilities to manage multiple content initiatives and external contributors simultaneously.
  • Collaborative mindset and stakeholder management skills; comfortable working cross-functionally with product, sales, design, and customer success teams.
  • Analytical and data-driven problem solving to interpret metrics and make iterative content decisions that drive measurable outcomes.
  • Creativity and curiosity for generating fresh content ideas, storytelling approaches, and formats that resonate with target audiences.
  • Attention to detail and quality control in editing, formatting, and publishing content under tight deadlines.
  • Adaptability and willingness to learn new tools, SEO best practices, and content formats as marketing evolves.
  • Time management and prioritization skills to balance evergreen work with campaign-driven requests and reactive content needs.
  • Initiative and ownership mindset—proactively identifying opportunities, proposing experiments, and driving them to completion.
  • Customer-centric thinking with a focus on user intent, buyer journey mapping, and delivering helpful content that supports conversion.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or related field.

Preferred Education:

  • Bachelor's degree plus specialized certifications in SEO, content marketing, or inbound marketing (e.g., HubSpot Content Marketing, Google Analytics certification).

Relevant Fields of Study:

  • Marketing
  • Communications
  • Journalism
  • English / Creative Writing
  • Digital Media or Multimedia Production

Experience Requirements

Typical Experience Range:

  • 1–3 years of experience in content marketing, content production, digital marketing, or related roles.

Preferred:

  • 2–4 years of hands-on experience executing content strategies, managing editorial calendars, performing keyword research, and publishing content in a CMS.
  • Demonstrated experience improving organic search metrics, supporting lead generation programs, and producing multi-format content (blogs, ebooks, email campaigns, social).
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