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Key Responsibilities and Required Skills for Content Marketing Executive

💰 $ - $

MarketingContentDigital Marketing

🎯 Role Definition

The Content Marketing Executive is responsible for developing and executing content strategy that aligns with business goals, buyer personas and SEO best practices. This role creates and manages a steady stream of high-quality, audience-first content (blogs, guides, case studies, email campaigns, social copy, video scripts and landing pages), measures content performance using analytics, and iterates to maximize traffic, conversions and brand authority. The ideal candidate blends storytelling and editorial skills with data-driven optimization and cross-functional collaboration across SEO, design, product and demand generation teams.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Content Writer / Copywriter
  • Marketing Coordinator / Marketing Assistant
  • Social Media Executive / Community Manager

Advancement To:

  • Content Manager / Senior Content Strategist
  • Growth Marketing Manager / Demand Generation Manager
  • Head of Content / Director of Content Marketing

Lateral Moves:

  • SEO Specialist / Organic Growth Specialist
  • Social Media Manager
  • Product Marketing Manager

Core Responsibilities

Primary Functions

  • Develop and manage a comprehensive content strategy and editorial calendar that aligns with marketing goals, product launches, seasonal campaigns, SEO keyword priorities and buyer journey stages to increase organic traffic and qualified leads.
  • Produce high-quality, audience-focused long-form and short-form content (blog posts, whitepapers, ebooks, case studies, product pages, landing pages and email sequences) that communicates value propositions and drives conversions.
  • Conduct keyword research and implement SEO best practices—on-page optimization, metadata, internal linking, schema basics and content structure—to improve rankings, impressions and organic sessions.
  • Coordinate and manage end-to-end content production, including briefing writers, designers, videographers and agencies; set deadlines, review drafts and deliver final assets on schedule.
  • Write, edit and proofread copy to ensure clarity, brand voice consistency, tone, accuracy and editorial quality across web, social and email channels.
  • Optimize existing content through content audits, gap analysis and refresh strategies to reclaim traffic, improve CTRs and extend content lifespan.
  • Create and optimize landing pages and content-driven conversion flows in collaboration with product, design and CRO teams to maximize lead capture and onboarding.
  • Use analytics tools (Google Analytics, Search Console, Hotjar, SEMrush/Ahrefs) to measure KPIs—organic traffic, conversions, time on page, bounce rate, engagement and MQLs—and translate insights into action plans.
  • Plan and execute content distribution and amplification strategies across owned channels (blog, email, social, partners) and earned channels (guest posts, PR, influencer collaborations) to grow reach and backlinks.
  • Develop and manage content-driven lead nurturing programs using marketing automation platforms (HubSpot, Marketo, Pardot) and collaborate with demand gen to align content with funnel stages.
  • Produce performance reports and shareable insights for stakeholders that demonstrate ROI of content initiatives and recommend optimizations based on A/B tests and cohort analysis.
  • Collaborate with product marketing and sales to develop sales enablement assets (one-pagers, battle cards, case studies, demoscripts) that support pipeline acceleration and deal conversion.
  • Manage relationships with freelance writers, editors, videographers and agencies—scoping briefs, negotiating fees and ensuring brand standards are met.
  • Create social-first content and adapt long-form content into short-form formats (social posts, infographics, reels, newsletters) to support omnichannel campaigns and engagement.
  • Lead content experiments such as headline tests, content formats, featured snippets optimization and interactive content to identify high-impact tactics.
  • Maintain content governance, style guides and publishing workflows; ensure legal, compliance and brand policies are followed for all external-facing content.
  • Coordinate with design and video teams to create visual assets, infographics, slide decks and video scripts that enhance storytelling and content effectiveness.
  • Monitor competitor content activity and industry trends to identify opportunities for topical authority, thought leadership pieces and unique content angles.
  • Manage content tagging, taxonomy and CMS organization (e.g., WordPress, Contentful) to ensure scalable content operations and discoverability.
  • Drive thought leadership by developing bylines, expert interviews, executive op-eds and case studies that showcase customer results and domain expertise.
  • Translate customer feedback, support tickets and sales insights into content ideas and educational resources that reduce friction in the customer journey.
  • Support product launches with coordinated content plans—launch blogs, feature highlights, FAQs and tutorial content—to drive adoption and awareness.

Secondary Functions

  • Assist in creating briefs and content requirements for paid content syndication and native advertising campaigns; monitor paid content ROI and quality.
  • Perform basic graphic edits and layout checks using tools such as Canva or Adobe Spark to produce rapid-turnaround assets for social and email.
  • Contribute to brand workshops and messaging sessions to refine positioning, value propositions and messaging frameworks across segments.
  • Support cross-functional projects such as website migrations, SEO migrations and CMS implementations by auditing content and advising on redirects and metadata retention.
  • Train and enable internal teams (sales, customer success) on how to use content assets to improve outreach and customer education.
  • Maintain content calendars and sprint plans in project management tools (Asana, Trello, Monday.com) and participate in planning and review meetings.
  • Monitor content-related KPIs and provide weekly/monthly dashboards to marketing leadership and relevant stakeholders.
  • Conduct lightweight user research (surveys, interview summaries) to validate content hypotheses and prioritize topics based on audience need.
  • Ensure all content assets are accessible, SEO-compliant and adhere to web accessibility best practices at a content level (headings, alt text, transcripts).
  • Manage small content budgets and invoices, and track spend for freelance and content amplification activities.

Required Skills & Competencies

Hard Skills (Technical)

  • Content strategy development and editorial calendar management
  • SEO and keyword research (on-page optimization, metadata, SERP features optimization)
  • Strong copywriting and content editing for web, email, social and long-form assets
  • Experience with CMS platforms (WordPress, Contentful, HubSpot CMS)
  • Proficiency with analytics tools: Google Analytics (GA4), Google Search Console, Hotjar, and familiarity with SEO tools (SEMrush, Ahrefs, Moz)
  • Experience with marketing automation and CRM systems (HubSpot, Marketo, Pardot, Salesforce) for nurture and reporting
  • Basic HTML/CSS familiarity for content formatting and troubleshooting
  • A/B testing and CRO fundamentals for headlines, CTAs and landing pages
  • Familiarity with content production tools: Google Workspace, Microsoft Office, Adobe Creative Suite basics or Canva
  • Experience creating briefs and managing freelance/agency workflows and content budgets
  • Ability to create data-driven content performance reports and dashboards
  • Knowledge of content accessibility and legal/compliance best practices
  • Experience with social media management and native publishing tools (Hootsuite, Buffer, Sprout Social)

Soft Skills

  • Exceptional written and verbal communication; strong storytelling instincts
  • Strong editorial judgment and attention to detail
  • Analytical mindset with the ability to translate data into actionable content decisions
  • Project management and organizational skills; ability to manage multiple campaigns in parallel
  • Collaborative and cross-functional team player who can influence without direct authority
  • Creativity and curiosity to experiment with new content formats and channels
  • Time management and deadline orientation; thrives in fast-paced environments
  • Problem-solving and critical thinking when evaluating content performance gaps
  • Stakeholder management and presentation skills; comfortable presenting performance and strategy to leadership
  • Growth mindset and adaptability to evolving SEO and marketing trends

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media or related field

Preferred Education:

  • Bachelor's with certificates in Content Marketing, SEO or Digital Marketing; postgraduate qualification in Marketing, Content Strategy or Communications is a plus

Relevant Fields of Study:

  • Marketing
  • Communications
  • Journalism
  • English / Creative Writing
  • Digital Media / Multimedia
  • Business Administration

Experience Requirements

Typical Experience Range: 2–5 years of professional experience in content creation, content marketing or digital marketing roles

Preferred:

  • 3+ years of hands-on experience developing content strategies, executing SEO-driven content, and managing editorial processes for B2B or B2C brands
  • Demonstrable portfolio of published content (blogs, guides, case studies, landing pages) and measurable outcomes (traffic growth, leads, conversions)
  • Experience working with cross-functional teams (product, sales, design, SEO and demand gen) and marketing automation tools
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