Torchora
Back to Home

Key Responsibilities and Required Skills for Content Marketing Officer

💰 $50,000 - $90,000

MarketingContentDigital Marketing

🎯 Role Definition

The Content Marketing Officer is a hands-on, strategic marketer responsible for planning, creating, optimizing, and distributing content that drives brand awareness, organic traffic, lead generation, and customer retention. This role partners with product, design, SEO, demand generation, and sales teams to produce content that supports the full customer lifecycle — from awareness to advocacy. The ideal candidate combines creativity with data-driven decision-making, strong editorial judgment, and practical experience with CMS, SEO tools, and analytics platforms.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Content Coordinator / Content Specialist
  • Marketing Assistant / Digital Marketing Associate
  • Copywriter, Junior SEO Specialist

Advancement To:

  • Content Marketing Manager
  • Head of Content / Senior Content Strategist
  • Director of Content Marketing / Director of Marketing
  • Growth Marketing Lead or VP of Marketing (for cross-functional growth roles)

Lateral Moves:

  • Product Marketing Manager
  • Brand Manager
  • Social Media Manager
  • Communications / PR Manager

Core Responsibilities

Primary Functions

  • Develop and own a comprehensive content marketing strategy aligned with business goals (brand awareness, SEO growth, lead generation, and customer retention), including editorial vision, target personas, content pillars, channel mix, and measurable KPIs.
  • Create and maintain a rolling editorial calendar that prioritizes topics based on SEO opportunity, buyer persona needs, product launches, seasonality, and business priorities; coordinate deadlines across writers, designers, and external agencies.
  • Produce high-quality long-form and short-form content — blog posts, whitepapers, case studies, eBooks, landing pages, video scripts, and social copy — ensuring brand voice consistency and conversion-oriented messaging across the funnel.
  • Conduct in-depth keyword research and topical gap analysis using tools such as Google Keyword Planner, Ahrefs, SEMrush, and Moz to inform content ideation, improve ranking potential, and increase organic traffic.
  • Optimize existing site content (on-page SEO, metadata, internal linking, structured data) to improve search visibility and page performance while implementing content refresh strategies for underperforming pages.
  • Work closely with SEO specialists and web developers to implement technical SEO recommendations (page speed, crawlability, canonicalization) and to ensure content is indexed and discoverable by search engines.
  • Use CMS platforms (WordPress, Drupal, Contentful, HubSpot CMS) to draft, edit, format and publish content; manage templates, metadata, and content structure for optimal on-site UX and SEO.
  • Lead content promotion and distribution plans across organic social, paid social, email marketing, earned media, and partner channels to maximize reach and conversions.
  • Build and manage lead-nurturing content journeys in marketing automation platforms (HubSpot, Marketo, Pardot) including email sequences, downloads, and remarketing content assets to support pipeline generation.
  • Collaborate with product marketing and sales to translate product positioning into messaging and thought leadership assets that accelerate sales conversations and support product launches.
  • Manage relationships with freelance writers, agencies, designers, and subject-matter experts — including briefing, editing, and quality assurance to ensure timely delivery of assets and consistent editorial standards.
  • Conduct A/B tests on content headlines, CTAs, landing pages and content formats; analyze results and iterate on creative and messaging to improve engagement and conversion metrics.
  • Monitor content performance with analytics tools (Google Analytics, GA4, Looker/Looker Studio, Hotjar) to report on organic traffic, time on page, bounce rate, conversion rate and pipeline attribution; derive insights and optimization plans.
  • Develop and enforce brand and editorial guidelines, style guides, and content governance to maintain consistency across channels and stakeholders.
  • Create thought leadership programs — executive bylines, speaking opportunities, industry reports — to elevate brand authority and support PR outreach and backlink acquisition.
  • Implement content repurposing frameworks to convert long-form assets into video, infographics, social posts, and email snippets, maximizing ROI from core content investments.
  • Maintain competitive content intelligence by tracking competitors’ content, backlink profiles, and market conversations; recommend new topics and gaps for strategic advantage.
  • Oversee content budgeting and resource allocation, including prioritization of in-house vs. outsourced production, vendor sourcing and performance tracking.
  • Train and mentor junior content team members and cross-functional colleagues in content best practices, SEO basics, writing for the web, and analytics interpretation.
  • Ensure compliance with legal, regulatory, and brand requirements in all published materials, coordinating reviews with legal or compliance teams when necessary.
  • Coordinate cross-functional launches and evergreen campaigns, ensuring content deliverables are ready for product releases, sales enablement, and marketing campaigns.
  • Establish and iterate on forecasting models and reporting cadences to demonstrate content impact on traffic, leads, pipeline and revenue; present findings to leadership and recommend strategic pivots.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis.
  • Contribute to the organization's data strategy and roadmap.
  • Collaborate with business units to translate data needs into engineering requirements.
  • Participate in sprint planning and agile ceremonies within the data engineering team.
  • Assist PR and communications teams with content required for press releases, crisis communications, and executive communications when needed.
  • Support customer success and account teams with case studies, customer testimonials, and enablement content to improve retention and upsell outcomes.
  • Help maintain and improve internal knowledge bases, content repositories, and documentation that support cross-team collaboration and onboarding.
  • Participate in competitive and market research initiatives to guide content direction and messaging priorities.

Required Skills & Competencies

Hard Skills (Technical)

  • SEO strategy and execution: keyword research, on-page optimization, content gap analysis, and technical SEO awareness.
  • Content management systems (WordPress, Contentful, HubSpot CMS, Drupal) — authoring, templating, and publishing.
  • Analytics and reporting: Google Analytics (GA4), Looker Studio (Data Studio), basic SQL or familiarity with data querying for content performance analysis.
  • Marketing automation and email platforms: HubSpot, Marketo, Pardot, ActiveCampaign — build and monitor nurture flows and content-triggered emails.
  • Keyword and competitive research tools: Ahrefs, SEMrush, Moz, or equivalent.
  • Content ideation and copywriting for different funnel stages; strong headline writing and conversion copy skills.
  • Basic HTML/CSS familiarity for formatting content, troubleshooting display issues, and collaborating with developers.
  • Familiarity with CMS SEO plugins and schema markup (structured data) implementation.
  • Content production workflows: brief creation, editorial review, CMS publishing, and version control.
  • Paid social and content amplification basics: Facebook Ads, LinkedIn Ads, native content promotion best practices.
  • Project management tools: Asana, Trello, Jira, or Monday.com for managing content calendars and cross-functional tasks.
  • Multimedia content experience: brief video scripts, podcast outlines, and coordination of creative assets with design teams.

Soft Skills

  • Excellent written and verbal communication with strong editing and storytelling capabilities.
  • Strategic thinker with the ability to translate business goals into content plans and measurable outcomes.
  • Analytical mindset: comfort interpreting data, running tests, and deriving practical optimization recommendations.
  • Strong project management and organizational skills; ability to manage multiple deadlines and stakeholders simultaneously.
  • Cross-functional collaboration and stakeholder management; diplomacy in balancing competing priorities.
  • Creativity and curiosity for emerging formats, channels, and content innovation.
  • Attention to detail and quality orientation, especially in editorial accuracy and brand consistency.
  • Adaptability and resilience in a fast-paced marketing environment; responsive to iterative feedback.
  • Mentor and coach mentality for developing junior talent and freelancers.
  • Results-driven and accountable for key content KPIs and business outcomes.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree in Marketing, Communications, Journalism, English, or related field.

Preferred Education:

  • Bachelor’s plus marketing certifications (Google Analytics, HubSpot Content Marketing, SEMrush Academy) or a Master’s degree in Marketing, Communications, or Business.

Relevant Fields of Study:

  • Marketing
  • Communications and Media Studies
  • Journalism
  • English, Creative Writing, or Linguistics
  • Business Administration (with marketing focus)
  • Digital Media / Multimedia Production

Experience Requirements

Typical Experience Range: 3–6 years of progressive content marketing, digital marketing, or editorial experience; or 2+ years plus exceptional portfolio.

Preferred: 5+ years building and executing content strategy for B2B or B2C SaaS, technology, e-commerce, or professional services; demonstrable results in organic growth, lead generation, and revenue influence with a portfolio of published work and measurable case studies.

SEO & LLM optimization notes: This job description uses targeted keywords — "Content Marketing Officer", "content strategy", "SEO", "content creation", "content distribution", "CMS", "marketing automation", "lead generation" — and includes action-oriented, measurable responsibilities and tool-specific skills to aid discoverability by recruiters, ATS, and AI models.

Explore More Careers