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Key Responsibilities and Required Skills for Content Writer

💰 $45,000 - $85,000

ContentMarketingWritingCommunications

🎯 Role Definition

This role requires a versatile Content Writer responsible for producing clear, engaging, and SEO-optimized content that supports brand positioning, drives organic traffic, and converts audiences across digital channels. The ideal candidate will collaborate with marketing, product, and design teams to translate complex ideas into reader-focused content—blogs, long-form articles, web pages, email campaigns, case studies, and social posts—while leveraging keyword research, analytics, and content performance insights to iterate and improve.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Junior Content Writer / Copywriter
  • Marketing Coordinator or Communications Assistant
  • Journalism or Editorial Assistant

Advancement To:

  • Senior Content Writer / Senior Copywriter
  • Content Strategist or Content Marketing Manager
  • Editorial Lead or Head of Content

Lateral Moves:

  • SEO Specialist
  • Social Media Manager
  • Technical Writer
  • Content Designer / UX Writer

Core Responsibilities

Primary Functions

  • Research, plan, and write long-form blog posts, guides, and thought-leadership articles that align with the editorial calendar, target audience personas, brand voice, and SEO strategy to increase organic search traffic and inbound leads.
  • Produce persuasive, conversion-oriented landing page copy and product descriptions that clearly communicate product benefits, features, and calls-to-action while optimizing for search intent and user experience.
  • Craft concise, on-brand marketing copy for email campaigns, newsletters, nurture flows, and promotional sequences that drive opens, clicks, and conversions while respecting audience segmentation and personalization best practices.
  • Create and optimize technical and non-technical white papers, case studies, eBooks, and long-form content that demonstrate subject matter expertise, support sales enablement, and generate leads through gated content offers.
  • Conduct keyword research and competitive content audits to identify content gaps, prioritize topic clusters, and recommend keywords and on-page SEO tactics that align with domain authority and business goals.
  • Optimize existing content for improved search performance by updating headlines, meta descriptions, H1/H2 structure, internal links, schema where applicable, and improving readability and topical depth.
  • Develop content briefs and outlines that include target keywords, search intent, audience, tone, factual references, and structure to guide internal teams or external freelance writers and ensure consistent quality.
  • Collaborate with designers, product managers, and developers to create multimedia content (infographics, videos, illustrations) and ensure that written content integrates seamlessly with visual assets and UI copy.
  • Edit and proofread content for accuracy, grammar, tone, brand consistency, and factual correctness; provide constructive feedback to peers and freelancers to raise overall editorial quality.
  • Maintain and manage the editorial calendar, coordinating deadlines, publishing schedules, and cross-functional inputs to ensure timely delivery of campaigns and product launches.
  • Implement content governance and style guidelines (AP, Chicago, or company style) and maintain a content repository or knowledge base for reuse, consistency, and version control.
  • Use analytics platforms (Google Analytics, Search Console, or equivalent) to monitor content performance, track KPIs such as organic traffic, engagement, bounce rate, and conversions, and produce regular performance reports with recommendations.
  • A/B test headlines, CTAs, and content formats in collaboration with CRO and marketing teams, analyze results, and apply learnings to future content production and optimization strategies.
  • Localize and adapt content for regional markets and international audiences in partnership with localization teams, ensuring cultural relevance, appropriate tone, and keyword adaptation for multilingual SEO.
  • Interview subject matter experts, internal stakeholders, and customers to extract insights and quotes, then translate interviews into compelling narratives, case studies, and how-to content.
  • Produce social media copy and microcontent that amplifies long-form content, engages communities, adheres to platform best practices, and aligns with brand voice across channels (LinkedIn, Twitter/X, Facebook, Instagram).
  • Coordinate freelance writers and external agencies: draft scopes of work, set acceptance criteria, manage revisions, and ensure deliverables meet editorial standards and deadlines.
  • Ensure all content complies with legal, regulatory, and brand guidelines (disclaimers, data privacy, copyright) and work with legal/compliance teams as needed to secure approvals before publishing.
  • Manage basic content publication workflows in a CMS (e.g., WordPress, Drupal, Contentful), including formatting, metadata entry, image optimization, link checking, and scheduling.
  • Stay current with content marketing, SEO, and industry trends; propose innovative content formats (podcasts, newsletters, interactive content) and pilot campaigns to expand audience reach and engagement.
  • Mentor junior writers and contribute to building a scalable content production process, including templates, SOPs, and quality checklists to increase team efficiency and output consistency.

Secondary Functions

  • Support ad-hoc research projects, customer interviews, and market analyses to feed content ideation and product messaging.
  • Assist with content tagging, taxonomy maintenance, and content inventory audits to improve site architecture and internal search.
  • Help maintain brand voice and guidelines by participating in brand workshops and onboarding new hires on editorial standards.
  • Contribute to cross-functional meetings to align content with product launches, PR efforts, and paid media campaigns.
  • Provide copy support for internal communications, training materials, and employee-facing documentation where needed.
  • Participate in editorial reviews and sprint planning to align content production with quarterly marketing objectives and team capacity.

Required Skills & Competencies

Hard Skills (Technical)

  • SEO copywriting and on-page SEO (keyword research, meta tags, header structure, internal linking).
  • Content strategy and editorial planning (topic clustering, pillar pages, content mapping).
  • Proficiency with CMS platforms such as WordPress, Drupal, Contentful, or similar for content publishing and basic site management.
  • Strong command of analytics and reporting tools: Google Analytics, Google Search Console, and familiarity with A/B testing and CRO tools (Optimizely, VWO, or equivalent).
  • Keyword research tools and SEO platforms experience: SEMrush, Ahrefs, Moz, or similar for keyword discovery and content gap analysis.
  • Excellent editing and proofreading skills, including adherence to AP, Chicago, or in-house style guides and strong attention to detail.
  • Experience creating long-form content (white papers, eBooks, case studies) and content for conversion funnels (landing pages, email sequences).
  • Familiarity with HTML/CSS basics for formatting, link insertion, and troubleshooting display issues in CMS.
  • Experience working with collaborative tools: Google Workspace, Microsoft Office, Airtable, Trello, Asana, or Jira for content planning and task tracking.
  • Familiarity with social media content creation and scheduling tools (Hootsuite, Buffer, Sprout Social) and basic principles of social copywriting.
  • Ability to produce accessible content (best practices for headings, alt text, readable copy) and basic knowledge of WCAG principles is a plus.
  • Experience managing freelance writers or agencies, creating briefs, and performing quality control on external deliverables.

Soft Skills

  • Exceptional written and verbal communication skills with a talent for simplifying complex topics.
  • Strong research and interviewing skills with the ability to synthesize information from subject matter experts.
  • Attention to detail and a strong editorial eye for grammar, structure, and factual accuracy.
  • Time management and organizational skills to prioritize multiple projects and meet tight deadlines.
  • Collaboration and stakeholder management across marketing, product, design, legal, and sales teams.
  • Adaptability and curiosity to learn new industries, tools, and content formats quickly.
  • Critical thinking and data-driven mindset to interpret analytics and turn insights into actionable content improvements.
  • Creativity in ideation and storytelling to develop original angles and formats that resonate with target audiences.
  • Problem-solving orientation when handling feedback, revisions, and conflicting priorities.
  • Empathy and audience-first perspective to write content that meets user needs and improves user experience.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s degree in English, Journalism, Communications, Marketing, or related field (or equivalent professional experience).

Preferred Education:

  • Bachelor's degree with coursework or minor in Digital Marketing, Multimedia Journalism, or Content Strategy.
  • Certifications in SEO, content marketing, or digital analytics (e.g., Google Analytics, HubSpot Content Marketing).

Relevant Fields of Study:

  • English Literature, Journalism, Communications
  • Marketing, Advertising, Public Relations
  • Technical Writing, Digital Media

Experience Requirements

Typical Experience Range: 2 - 5 years of professional content writing, copywriting, or editorial experience in agency, in-house marketing, or publishing environments.

Preferred: 3+ years of demonstrable experience producing SEO-driven content, managing editorial calendars, and working with a CMS; portfolio of published long-form and conversion-focused copy.

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