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Key Responsibilities and Required Skills for Copywriter

💰 $50,000 - $90,000

MarketingContentCommunicationsCreative

🎯 Role Definition

As a Copywriter, you will be responsible for creating strategic, persuasive, and brand-aligned copy that drives engagement, conversion, and retention across multiple channels. You will partner closely with content strategists, designers, marketers, product managers, and SEO specialists to develop messaging that reflects the brand voice, improves search performance, and supports business objectives. This role requires a balance of creativity, editorial discipline, and data-informed iteration—plus a working knowledge of SEO best practices, content analytics, and modern AI-assisted writing workflows.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Junior Copywriter / Content Writer
  • Marketing Coordinator / Communications Assistant
  • Copyediting or Editorial Assistant

Advancement To:

  • Senior Copywriter
  • Content Strategist / Content Manager
  • Creative Director / Head of Content

Lateral Moves:

  • UX Writer / Product Content Designer
  • SEO Specialist / Content SEO Manager
  • Email Marketing Manager

Core Responsibilities

Primary Functions

  • Write clear, persuasive, and original copy for a variety of marketing channels including landing pages, website pages, email campaigns, social media posts, blog articles, paid search and display ads, product descriptions, and in-app messaging, ensuring a consistent brand voice and tone across all touchpoints.
  • Develop SEO-optimized web content by conducting keyword research, integrating on-page SEO best practices (title tags, meta descriptions, H1/H2 usage), and collaborating with SEO specialists to improve organic search visibility and rankings.
  • Collaborate with product managers, UX designers, and engineers to craft concise microcopy and user flows (buttons, error messages, onboarding content) that reduce friction and improve product usability and conversion rates.
  • Produce direct-response copy for email and paid channels using proven frameworks (AIDA, PAS, FAB) and A/B test subject lines, CTAs, and body copy to increase open, click-through, and conversion rates.
  • Create and maintain brand messaging frameworks, style guides, and voice/tone documentation to ensure scalable, on-brand copy across campaigns and teams.
  • Research audience segments, competitive positioning, and industry trends to create compelling storytelling and value propositions that resonate with target customers and drive differentiation.
  • Collaborate with designers and art directors to ensure copy and visual design work together to deliver cohesive user experiences and effective marketing creative.
  • Edit, proofread, and quality-check copy for accuracy, grammar, legal and regulatory compliance, and adherence to brand guidelines before publication or handoff.
  • Translate complex technical concepts or product features into simple, benefit-focused messaging that is accessible to target audiences while preserving accuracy.
  • Plan and produce content for editorial calendars, campaigns, launches, and evergreen assets, ensuring deadlines are met and content remains aligned with marketing priorities and KPIs.
  • Optimize existing content through content audits, headline and metadata improvements, content pruning, and internal linking strategies to boost organic traffic and engagement.
  • Partner with analytics teams to track content performance (traffic, engagement, conversions) and use data insights to iterate on messaging and content formats for continuous improvement.
  • Write persuasive long-form content (whitepapers, case studies, ebooks) that supports lead generation and thought leadership initiatives, and coordinate with design for gated asset production.
  • Localize and adapt copy for different regions and channels, working with localization teams or vendors to ensure cultural relevance and accuracy.
  • Lead or contribute to creative brainstorms and concepting sessions, generating ideas for campaigns, taglines, and content series that align with brand strategy and business goals.

Secondary Functions

  • Support content performance analysis by compiling qualitative and quantitative insights—including keyword performance, user behavior signals, and conversion metrics—to recommend copy and content enhancements.
  • Maintain and update content inventories, CMS entries, and digital asset libraries to improve workflow efficiency and version control across campaigns.
  • Assist with content governance, ensuring legal review, accessibility best practices (WCAG-friendly language), and internal sign-offs are completed for all published materials.
  • Provide constructive copy feedback and mentorship to junior writers, freelancers, and cross-functional stakeholders to raise overall content quality.
  • Collaborate with PR and communications teams to craft messaging for press releases, executive bios, and thought leadership placements, ensuring consistency with marketing narratives.
  • Support paid media teams by developing ad copy variations, responsive search ads, and creative scripts for video or audio formats that align with campaign objectives.
  • Manage small-scale content projects end-to-end, including timelines, briefs, stakeholder coordination, and final delivery to ensure on-time launches.
  • Experiment with AI-assisted writing tools and prompt engineering workflows (e.g., ChatGPT, Bard) to accelerate ideation and first-draft generation while applying rigorous human editing and fact-checking.
  • Contribute to cross-channel content strategy meetings to align messaging priorities, audience segmentation, and lifecycle campaigns across acquisition, activation, and retention stages.
  • Participate in user testing sessions and customer interviews to validate messaging hypotheses and iterate on copy based on real user feedback.

Required Skills & Competencies

Hard Skills (Technical)

  • SEO copywriting and on-page optimization (keyword research, meta tags, structured content)
  • Conversion-rate-optimized (CRO) copy for landing pages and paid ads
  • Email marketing copy and campaign structuring (subject lines, preheaders, personalization)
  • CMS proficiency (WordPress, Contentful, HubSpot, or similar)
  • Familiarity with analytics platforms (Google Analytics, GA4, Mixpanel) and basic interpretation of content performance metrics
  • Experience with A/B testing tools and workflows (Optimizely, VWO, Google Optimize)
  • Strong editing, proofreading, and AP/Chicago style knowledge
  • UX writing and microcopy design for web and mobile interfaces
  • Content planning and editorial calendar management
  • Experience using AI-assisted writing tools and prompt engineering best practices while applying critical human editing

Soft Skills

  • Strong storytelling and persuasive communication tailored to varied audiences and channels
  • Excellent collaboration and stakeholder management across product, design, and marketing teams
  • Attention to detail and high editorial standards for error-free copy
  • Data-driven decision-making and comfort iterating copy based on performance insights
  • Time management and ability to prioritize multiple projects in a fast-paced environment
  • Adaptability to brand voice and ability to balance creativity with strategic objectives
  • Curiosity and continuous learning mindset about trends in content, SEO, and AI tools
  • Empathy and user-centered thinking to craft messaging that addresses real customer needs

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree in English, Journalism, Communications, Marketing, Advertising, or a related field; or equivalent professional experience.

Preferred Education:

  • Bachelor's or Master's in Communications, Creative Writing, Marketing, or related disciplines, or specialized coursework/certification in SEO, UX writing, or digital marketing.

Relevant Fields of Study:

  • English, Journalism, Communications
  • Marketing, Advertising, Creative Writing
  • Human-Computer Interaction (HCI), UX Design (for UX writing-focused roles)

Experience Requirements

Typical Experience Range: 2–5 years of professional copywriting or content creation experience in-house or at an agency.

Preferred: 3–7+ years with demonstrated success producing SEO-led content, conversion-focused copy, and multi-channel campaigns; experience in B2B SaaS, eCommerce, or consumer brands is often preferred. Proven portfolio with measurable results (traffic lift, conversion improvements, engagement metrics) is required.

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