Key Responsibilities and Required Skills for Corporate Communications Coordinator

🎯 Role Definition

The Corporate Communications Coordinator is responsible for executing and coordinating communication programs that align with corporate strategy and strengthen the organization's reputation. This role partners with leadership, HR, marketing, and business units to produce clear, consistent messaging across internal channels (intranet, employee newsletters, town halls) and external channels (press releases, media outreach, social media, corporate website), while monitoring media coverage and measuring communication effectiveness.

Key SEO / recruiter keywords: corporate communications coordinator, internal communications, media relations, press releases, executive communications, stakeholder engagement, social media content, brand messaging, crisis communications, communications analytics.

📈 Career Progression

Typical Career Path

Entry Point From:

Communications Assistant / Communications Intern supporting content development and admin tasks
Marketing Coordinator focused on content, social media and event logistics
Public Relations Assistant handling media lists, press kit assembly and basic outreach

Advancement To:

Corporate Communications Specialist / Senior Communications Coordinator
Communications Manager / PR Manager
Internal Communications Manager or External Communications Lead

Lateral Moves:

Content Marketing Specialist
Social Media Manager
Employer Brand Coordinator

Core Responsibilities

Primary Functions

Draft, edit, and distribute clear, accurate, and on-brand internal communications including employee newsletters, intranet updates, leadership announcements, town hall materials, FAQs, and manager toolkits to ensure consistent messaging and high employee engagement.
Research, write, and issue external communications such as press releases, media advisories, executive bios, bylined articles, and corporate statements, coordinating approvals and distribution to targeted media lists and wire services.
Build and maintain media contact lists and pitch relevant stories to reporters, bloggers, and industry outlets proactively, while tracking outreach, outcomes, and relationship development with key journalists and influencers.
Support executive communications by preparing speaking notes, presentations, Q&A briefs, speech drafts, and talking points for senior leaders, ensuring messaging alignment with corporate strategy and stakeholder needs.
Plan, execute, and maintain an editorial calendar for owned channels (website news, blog, LinkedIn, Twitter/X, Facebook, Instagram) and coordinate timing of cross-channel campaigns for maximum reach and SEO impact.
Create, edit, and optimize content (copy, headlines, meta descriptions) for the corporate website and newsroom to improve discoverability, search ranking, and user experience in partnership with digital marketing and SEO specialists.
Monitor media coverage, social mentions, and industry news using media monitoring tools; compile media clippings, daily/weekly coverage reports, sentiment analysis, and recommended actions for communications leadership.
Assist with crisis and issues communications: prepare holding statements, internal notifications, media Q&As, and escalation materials to ensure rapid, coordinated, and legally-compliant responses during incidents.
Coordinate production of multimedia assets—photos, video shoots, infographics and basic editing—with internal stakeholders and external vendors to support campaigns, executive profiles, and event recaps.
Maintain brand voice and style consistency across all communications by enforcing corporate style guide, proofreading all externally and internally facing materials, and managing approvals and version control.
Manage relationships with external agencies, freelance writers, photographers, and printers; prepare briefs, control timelines and budgets, and ensure deliverables meet quality standards.
Support employee engagement initiatives and internal programs by developing communication strategies for onboarding, recognition programs, DE&I initiatives, and benefit changes, including event communications and measurement of engagement metrics.
Develop targeted communications for key stakeholder groups (investors, partners, customers, regulators) and ensure sensitive messages are tailored and routed through appropriate channels and approvals.
Coordinate logistics, content, and promotion for company events such as press conferences, product launches, employee town halls, executive panels, and community outreach events, including media invitations and on-site support.
Conduct basic communications research and audience segmentation to inform message strategy, channel selection, and content personalization for internal and external stakeholders.
Maintain and update the corporate communications repository and asset library (logos, approved imagery, templates, boilerplates) ensuring all teams access current branded materials.
Track communication KPIs (open rates, click-throughs, media impressions, share of voice, message pull-through) and prepare monthly performance dashboards with insights and recommendations for iterative improvement.
Collaborate cross-functionally with HR, legal, marketing, investor relations, and product teams to gather facts, align messaging, and obtain timely approvals for sensitive or regulated communications.
Provide media training logistics and preparation support for spokespeople, including briefing notes, mock Q&A sessions, and message refinement to ensure confident and consistent public representation.
Respond to press and stakeholder inquiries in a timely manner, coordinate factual responses with subject matter experts, and maintain a log of incoming requests and responses for auditability.
Support corporate social responsibility and community relations communications, crafting content that promotes volunteer programs, philanthropy, and sustainability initiatives to enhance corporate reputation.
Draft and maintain crisis playbooks, communication templates, and escalation matrices, periodically updating them based on exercises, after-action reviews, and evolving organizational structure.
Assist with regulatory, compliance, and investor communications as needed, preparing basic drafts for review by investor relations or legal teams and ensuring accurate, consistent disclosures.

Secondary Functions

Support ad-hoc reporting requests and build simple dashboards that visualize communications performance for leadership reviews.
Assist with vendor invoices, budget tracking, and purchase orders related to communications activities and event spending.
Participate in cross-functional project teams (product launches, HR initiatives, acquisitions) to provide communications counsel and ensure integrated planning.
Conduct competitive media scans and benchmark communication practices against industry peers to identify opportunities and gaps.
Help maintain communications governance processes including approval workflows, distribution lists, and archival of issued statements and press materials.

Required Skills & Competencies

Hard Skills (Technical)

Strong newsroom-style writing and editing skills; ability to produce press releases, executive statements, and clear internal copy under tight deadlines.
Familiarity with AP Style and corporate style guides; excellent proofreading and grammar skills.
Experience using content management systems (CMS) such as WordPress, Sitecore, or Drupal to publish and update web content.
Social media content creation and scheduling experience with platforms and tools like Hootsuite, Sprout Social, Buffer, LinkedIn, X/Twitter, Instagram and native publishing tools.
Media monitoring and clipping tools experience (Meltwater, Cision, Muck Rack, Google Alerts) to track coverage and generate reports.
Basic SEO knowledge: keyword integration, meta descriptions, on-page optimization, and an understanding of how content drives organic search.
Competence with analytics and reporting tools (Google Analytics, Microsoft Excel/Sheets, basic data visualization) to measure performance and create dashboards.
Familiarity with Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro) or Canva for basic image and video editing to prepare assets for communications.
Experience coordinating press events and logistics, including media invitations, registration lists, and on-site support.
Basic knowledge of crisis communications frameworks and ability to follow escalation procedures in urgent situations.
Comfortable using collaboration and project management tools (Asana, Trello, Slack, Microsoft Teams) to coordinate workflows and approvals.

Soft Skills

Exceptional written and verbal communication; can translate complex topics into concise messages for different audiences.
Strong attention to detail and high standards for accuracy, style, and brand alignment.
Project management and organizational skills; able to manage multiple projects, prioritize tasks, and meet deadlines.
Relationship-building and interpersonal skills; comfortable liaising with executives, cross-functional teams, vendors, and media.
Discretion, sound judgment, and ability to handle confidential information with professionalism.
Creative problem solving and adaptability in a fast-paced environment.
Strategic thinking with a customer- and employee-centric mindset.
Proactive initiative and ownership over deliverables with a bias for actionable results.
Ability to take and incorporate feedback quickly and to iterate on messaging and materials.
Strong editing and proofing skills with an editor’s eye for tone, clarity, and flow.

Education & Experience

Educational Background

Minimum Education:

Bachelor's degree in Communications, Journalism, Public Relations, Marketing, English, or a related field; equivalent relevant experience considered.

Preferred Education:

Bachelor’s degree with concentrated coursework in corporate communications, media relations, digital marketing, or a graduate certificate in strategic communications.

Relevant Fields of Study:

Communications
Journalism
Public Relations
Marketing
English / Professional Writing
Corporate or Organizational Communication

Experience Requirements

Typical Experience Range:

1–4 years of professional experience in corporate communications, public relations, marketing communications, or a related communications role.

Preferred:

3+ years supporting corporate or internal communications, media relations, or integrated marketing communications in a mid-to-large organization, with proven experience drafting executive-level materials and managing multi-channel content programs.