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Key Responsibilities and Required Skills for Creative Marketing Coordinator

💰 $45,000 - $70,000

MarketingCreativeCommunicationsDigital

🎯 Role Definition

The Creative Marketing Coordinator is a hands-on marketing generalist who plans, executes, and optimizes creative campaigns across digital and offline channels. This role combines content creation, campaign coordination, brand stewardship, and cross-functional project management to drive awareness, engagement, and lead generation. The ideal candidate balances creative flair with analytics, uses tools like Adobe Creative Suite and marketing automation platforms, and partners with internal teams and external vendors to deliver consistent, on-brand marketing experiences.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Assistant or Marketing Intern
  • Social Media Coordinator or Community Manager
  • Junior Graphic Designer or Content Creator

Advancement To:

  • Marketing Manager (Digital/Brand)
  • Content Manager or Senior Creative Producer
  • Brand Manager or Growth Marketing Manager

Lateral Moves:

  • PR / Communications Coordinator
  • Event Manager or Partnerships Coordinator

Core Responsibilities

Primary Functions

  • Lead the end-to-end production of creative marketing campaigns, including concept development, content production, timeline management, and post-campaign analysis to ensure on-time, on-budget delivery and measurable results.
  • Create, edit, and optimize multi-channel content (social posts, blog articles, email campaigns, landing pages, banners, print collateral) that aligns with brand voice and campaign objectives.
  • Develop and maintain content calendars for social media, email, and web that coordinate product launches, promotional windows, and seasonal campaigns across channels.
  • Design and produce visual assets using Adobe Photoshop, Illustrator, and InDesign (or equivalent tools like Canva), ensuring brand standards, accessibility, and high production quality for both web and print.
  • Manage social media channels day-to-day: publish posts, monitor engagement, respond or escalate community conversations, and execute simple paid social ad sets in coordination with the performance team.
  • Draft compelling copy and creative briefs for campaigns, collaborating with copywriters and designers to ensure messaging consistency and conversion optimization.
  • Coordinate with internal stakeholders (product, sales, customer success) to capture product features and customer stories, translating them into promotional narratives and content.
  • Execute email marketing programs including list segmentation, template design, A/B testing, scheduling, and results analysis using platforms such as Mailchimp, HubSpot, or Klaviyo.
  • Build and maintain campaign creative assets in collaboration with agencies and freelance designers; manage vendor relationships, briefs, asset sign-off, and invoices.
  • Support paid media initiatives by preparing creative variations, tracking pixels, UTM tagging, and coordinating with media buyers to ensure creative alignment with targeting strategy.
  • Optimize landing pages and conversion flows by producing variants, coordinating AB tests with web developers, and analyzing conversion funnels to improve lead capture.
  • Track campaign performance using analytics tools (Google Analytics, GA4, platform insights); compile weekly and monthly performance reports that translate metrics into business recommendations.
  • Conduct keyword research and basic on-page SEO to improve organic visibility for campaign landing pages and blog content, partnering with SEO specialists on strategy.
  • Maintain and enforce brand guidelines across all published materials, ensuring visual consistency, tone, and legal/compliance requirements are met.
  • Plan and execute photoshoots, product shoots, or short-form video captures (story/reel format), including talent coordination, shot lists, basic direction, and post-production handoff.
  • Manage the digital asset library (DAM), tagging assets, maintaining version control, and ensuring team access to current marketing materials.
  • Contribute to marketing strategy sessions by bringing creative ideas, competitor insights, and customer feedback to inform campaign concepts and seasonal plans.
  • Support event marketing and experiential initiatives, including pre-event promotion, on-site collateral, vendor logistics, and post-event follow-up campaigns.
  • Maintain marketing project plans in tools like Asana, Trello, or Monday.com; prioritize tasks, assign owners, and track status to ensure transparency and timely execution.
  • Monitor industry trends, competitor creative, and platform best practices to continually evolve creative execution and identify new content opportunities.
  • Assist with budget tracking for creative projects, reconciling invoices, and ensuring creative production stays within allocated spend.
  • Ensure accessibility and legal compliance for digital content (alt text for images, captioned videos, usage rights for licensed media).
  • Facilitate cross-functional reviews and approvals by coordinating timelines, gathering stakeholder feedback, and consolidating revisions to accelerate creative sign-off cycles.

Secondary Functions

  • Support the development and maintenance of marketing dashboards and ad-hoc campaign performance analyses to inform quarterly planning.
  • Assist in translating marketing goals into measurable KPIs and collaborate with analytics teams on attribution models and performance measurement.
  • Participate in vendor selection and evaluation for creative, production, and media partners; coordinate RFPs and sample reviews.
  • Contribute to marketing process improvements by documenting workflows, creating templates, and identifying automation opportunities.
  • Provide basic technical support for marketing integrations (CRM syncs, tracking pixels, form embeds) in coordination with IT or marketing operations.
  • Offer occasional support for internal communications, partner co-marketing assets, and sales enablement collateral needs.

Required Skills & Competencies

Hard Skills (Technical)

  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign); comfortable producing print-ready and digital-ready artwork.
  • Experience with social media management and publishing tools (Hootsuite, Buffer, Sprout Social, or native platform managers).
  • Hands-on experience with email marketing platforms (HubSpot, Mailchimp, Klaviyo, Campaign Monitor) including segmentation and A/B testing.
  • Basic video editing skills (Adobe Premiere Pro, Final Cut Pro, or mobile-first tools) and familiarity with short-form formats (Instagram Reels, TikTok).
  • Working knowledge of Google Analytics (GA4), UTM tagging, and basic campaign tracking and reporting.
  • Familiarity with SEO fundamentals (keyword research, on-page optimization) and content optimization for organic search.
  • Experience preparing assets for paid media (Facebook Ads Manager, LinkedIn Campaign Manager) and understanding creative specifications.
  • Comfortable using project management tools (Asana, Trello, Monday.com) for task tracking and cross-team collaboration.
  • Strong competency with Microsoft Office or Google Workspace for reporting, briefs, and stakeholder communication.
  • Basic HTML/CSS familiarity for editing landing pages, email templates, and troubleshooting display issues.
  • Experience with digital asset management tools (Bynder, Dropbox, Google Drive) and version control for creative files.
  • Familiarity with CRM systems (Salesforce, HubSpot CRM) to support lead-nurturing campaigns and asset usage tracking.
  • Basic knowledge of analytics visualization tools (Looker Studio / Google Data Studio) or Excel/Sheets for campaign reporting.

Soft Skills

  • Strong written and verbal communication skills with an eye for persuasive, brand-aligned copy.
  • Creative problem-solving and ideation skills; ability to propose multiple creative directions and iterate quickly.
  • Excellent time management and prioritization skills; comfortable managing multiple projects under tight deadlines.
  • Collaboration and stakeholder management: ability to synthesize feedback from product, sales, legal, and leadership into clear creative next steps.
  • Detail-oriented with a focus on quality control, consistency, and meeting brand standards.
  • Analytical mindset: uses performance data to improve creative outcomes and campaign ROI.
  • Adaptability and eagerness to learn new tools, platforms, and marketing techniques.
  • Project leadership: ability to coordinate external vendors and internal teams to deliver complex projects.
  • Customer-centric thinking: crafts creative that resonates with target personas and supports the buyer journey.
  • Initiative and ownership: takes responsibility for campaign execution and follows through on optimization opportunities.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s degree in Marketing, Communications, Graphic Design, Advertising, Journalism, or related field; OR equivalent professional experience (2+ years) combined with a relevant portfolio.

Preferred Education:

  • Bachelor’s degree in Marketing, Communications, Graphic Design, or Advertising with coursework or certificate in digital marketing, social media strategy, or content marketing.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Graphic Design
  • Advertising
  • Journalism
  • Digital Media / Media Studies

Experience Requirements

Typical Experience Range: 2–5 years of progressive marketing experience with demonstrable creative production, content creation, and campaign coordination.

Preferred: 3–5+ years experience working in a fast-paced marketing environment (agency or in-house), proven portfolio of campaign work, experience with both digital and print production, and familiarity with marketing automation and analytics platforms.

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