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Key Responsibilities and Required Skills for E-commerce Coordinator

💰 $45,000 - $70,000

E-commerceMarketingOperationsRetail

🎯 Role Definition

The E-commerce Coordinator is responsible for executing and optimizing online merchandising, product content, promotions, inventory and order workflows across direct-to-consumer (DTC) channels and third-party marketplaces. This hands-on role partners with marketing, operations, product, and customer service teams to maximize online revenue, improve conversion rates, maintain catalog integrity, and ensure timely fulfillment while reporting on core e-commerce KPIs (GMV, AOV, conversion, traffic).

📈 Career Progression

Typical Career Path

Entry Point From:

  • E-commerce Specialist / Assistant
  • Digital Marketing Coordinator
  • Retail Operations Coordinator

Advancement To:

  • E-commerce Manager
  • Marketplace Manager
  • Digital Merchandising Manager

Lateral Moves:

  • Product Content Manager
  • Paid Media / SEM Specialist
  • Inventory Planner / Demand Planner

Core Responsibilities

Primary Functions

  • Create, optimize, and maintain high-quality product listings across webstores and marketplaces (Shopify, Magento, Amazon, eBay, Walmart Marketplace), including titles, bullet points, descriptions, attributes, SKUs, GTINs, images, and A+ content to improve organic search ranking and conversion rates.
  • Execute SEO-driven product content updates using keyword research, on-page optimization, structured data (schema), meta descriptions, and internal linking strategies to increase organic traffic and product discoverability on Google Shopping and other channels.
  • Manage daily inventory and order feed monitoring through OMS/PIM/ERP systems, reconcile stock discrepancies, update safety stock levels, and coordinate with purchasing and warehouse teams to prevent out-of-stocks and oversells.
  • Plan and implement promotional campaigns, sales events, coupon codes, and site merchandising tactics in partnership with marketing; set up promotional rules, landing pages, cross-sells, and upsell widgets to maximize average order value (AOV).
  • Monitor and optimize marketplace performance by analyzing buy box wins, pricing strategies, seller central health, feedback/reviews, and compliance requirements; coordinate with third-party sellers and account managers where applicable.
  • Maintain product imagery and visual assets (lifestyle, hero, zoom, and infographic images), coordinate with photography and creative teams, and enforce brand and marketplace image guidelines to improve mobile and desktop UX.
  • Track, analyze, and report on e-commerce KPIs using Google Analytics, Google Merchant Center, Adobe Analytics, and BI tools (Tableau, Power BI); produce weekly and monthly performance dashboards and actionable insights for leadership.
  • Run A/B tests on product pages, pricing displays, CTAs, and checkout flows using experimentation tools (Optimizely, VWO), measure statistical significance, and implement winning variants to lift conversion rates.
  • Implement and monitor site merchandising and navigation updates (collections, filters, facets, and categories) to improve findability and funnel performance across desktop and mobile.
  • Coordinate fulfillment and shipping operations with logistics partners and 3PLs; troubleshoot returned orders, cancelled shipments, exceptions, and expedite time-sensitive shipments to maintain SLA targets.
  • Maintain pricing accuracy across channels by executing price updates, MAP policy enforcement, and dynamic pricing inputs; collaborate with commercial and finance teams to align margin objectives.
  • Manage product onboarding and the product information lifecycle in the PIM (Salsify, Akeneo) — standardizing attributes, mapping categories, and ensuring data governance and quality for omnichannel publishing.
  • Respond to escalated customer inquiries related to product information, availability, and order issues, and work cross-functionally with customer service to reduce negative reviews and refund rates.
  • Coordinate and execute image/video uploads, enhanced brand content, and product demos for listings and social commerce channels to enhance shopper confidence and increase conversion.
  • Support paid acquisition efforts by aligning paid search and shopping feed optimization with product catalog priorities; maintain accurate feeds to Google Merchant Center, Shopping ads, and dynamic remarketing.
  • Perform regular competitive benchmarking on assortment, pricing, promotions, and customer experience to recommend assortment and merchandising changes that protect market share.
  • Ensure product compliance for online listings — verifying regulatory requirements, warranty information, and required disclosures for restricted categories and international markets.
  • Lead daily and weekly operational checklists (merchandise launches, back-in-stock processes, and flash sale execution), owning project timelines and cross-team dependencies to ensure error-free go-lives.
  • Develop and maintain SOPs for e-commerce operations, content updates, and marketplace processes to improve efficiency and reduce onboarding time for new hires.
  • Manage SKU lifecycle, including deactivation of discontinued products, migration of legacy SKUs, and rollouts of new SKUs with coordinated launch plans.
  • Reconcile sales and inventory data across platforms; work with finance to resolve discrepancies, process chargebacks, reconcile marketplace fees, and support month-end close activities.
  • Support localization and international expansion efforts by coordinating translations, local currency pricing, tax, and shipping adjustments for global storefronts and marketplaces.
  • Monitor site search performance and search terms reports to identify optimization opportunities, refine synonyms, and add merchandising rules that surface high-converting SKUs.
  • Partner with UX and web development teams to prioritize bugs, enhancement requests, and site speed optimizations that impact conversion and mobile performance.

Secondary Functions

  • Provide ad-hoc data pulls and product performance analysis to support category managers and merchandising leadership.
  • Assist in vendor and supplier communications related to digital asset submissions, packaging requirements, and EDI or API feed integrations.
  • Maintain relationships with external marketplace account reps, ad agencies, and third-party integrators to accelerate issue resolution and feature enablement.
  • Support monthly business reviews, sales forecasting, and replenishment planning by supplying SKU-level sales trends and promotional impact analysis.
  • Train and mentor junior e-commerce or merchandising team members on tools, processes, and best practices to scale operational capability.
  • Participate in cross-functional project teams for ERP/PIM/OMS implementations and provide UAT support for go-live readiness.
  • Conduct routine content audits and quality checks to ensure zero-tolerance for listing errors, incorrect pricing, or missing required attributes.
  • Assist legal and compliance teams with digital product labeling questions, claims substantiation, and recall processes when needed.

Required Skills & Competencies

Hard Skills (Technical)

  • Product Content & Catalog Management: Strong experience with PIMs (Salsify, Akeneo), CMS platforms (Shopify, Magento, BigCommerce), and marketplace seller centers (Amazon Seller Central, Vendor Central).
  • E-commerce SEO: Keyword research, on-page optimization, schema markup, product feed optimization for Google Merchant Center and Shopping campaigns.
  • Analytics & Reporting: Proficient with Google Analytics (GA4), Google Search Console, Adobe Analytics, and BI tools (Tableau, Power BI); able to create dashboards and translate data into action.
  • Marketplace Operations: Experience managing listings, pricing strategies, buy box tactics, returns, and performance metrics across Amazon, eBay, Walmart, and other marketplaces.
  • Merchandising & CRO: Experience with A/B testing tools (Optimizely, VWO), site merchandising, category planning, and conversion rate optimization techniques.
  • Inventory & Order Management: Familiarity with OMS/ERP systems, inventory reconciliation, forecasting basics, and 3PL coordination.
  • Product Feed & Paid Channel Tools: Managing product feeds, Google Merchant Center, and familiarity with feed management tools (DataFeedWatch, ChannelAdvisor).
  • Technical Basics: Working knowledge of HTML/CSS for small product page edits, and ability to work with developers on more complex implementations.
  • Image & Asset Management: Experience with digital asset management (DAM), image specs, basic Photoshop or asset editing, and video upload processes.
  • Excel & SQL: Advanced Excel skills (VLOOKUP, pivot tables), and basic SQL for extracting and manipulating SKU-level data.

Soft Skills

  • Excellent written and verbal communication for cross-functional collaboration with marketing, operations, product, and external partners.
  • Strong attention to detail and ownership mindset to maintain data integrity across hundreds or thousands of SKUs.
  • Analytical problem-solving with the ability to translate data into prioritized, business-driven actions.
  • Project management and organization skills — able to manage multiple launches, promotions, and deadlines simultaneously.
  • Customer-centric orientation with a bias for action to resolve order and product issues quickly.
  • Adaptability and continuous improvement mindset — comfortable working in fast-paced, ambiguous environments.
  • Stakeholder management and negotiation skills for vendor and internal partner alignment.
  • Time management and prioritization to balance tactical execution with longer-term optimization projects.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s degree in Business, Marketing, Supply Chain, Communications, or related field — or equivalent practical experience.

Preferred Education:

  • Bachelor’s degree plus certifications in digital marketing, Google Analytics, or e-commerce platform specializations (Shopify, Amazon).

Relevant Fields of Study:

  • Marketing
  • Business Administration
  • Supply Chain / Operations Management
  • Information Systems / Computer Science
  • Retail Management

Experience Requirements

Typical Experience Range:

  • 1–4 years of progressive e-commerce, digital merchandising, or online marketplace experience.

Preferred:

  • 3–5+ years working in e-commerce operations, marketplace management, or digital merchandising with proven results in catalog optimization, inventory management, and cross-channel performance improvement.
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