Torchora
Back to Home

Key Responsibilities and Required Skills for E-commerce Executive

💰 $55,000 - $85,000

E-commerceDigital MarketingSalesRetailOperations

🎯 Role Definition

As our E-commerce Executive, you will be the driving force behind our online storefront's success. You will be instrumental in managing the day-to-day operations of our digital channels, from product lifecycle management to executing targeted marketing campaigns. This role is perfect for a commercially-minded individual with a passion for the digital landscape, who thrives on data-driven decision-making and is dedicated to creating a seamless and engaging online customer journey. You will be a key player in our growth story, directly impacting revenue and brand loyalty.

📈 Career Progression

Typical Career Path

Entry Point From:

  • E-commerce Assistant / Coordinator
  • Digital Marketing Coordinator
  • Customer Service Representative (with a focus on e-commerce)

Advancement To:

  • E-commerce Manager
  • Digital Marketing Manager
  • Senior E-commerce Strategist

Lateral Moves:

  • Marketplace Manager (e.g., Amazon Specialist)
  • SEO Specialist
  • Digital Merchandiser

Core Responsibilities

Primary Functions

  • Oversee the day-to-day management and maintenance of the company's e-commerce website(s) on platforms like Shopify, Magento, or BigCommerce.
  • Manage the end-to-end product listing process, including creating compelling product descriptions, optimizing imagery, and ensuring accurate pricing and inventory levels.
  • Develop, implement, and monitor on-site promotional campaigns, including the setup of discount codes, sale categories, promotional banners, and dedicated landing pages.
  • Analyze website traffic, user behavior, and sales data using Google Analytics and other tools to generate actionable insights and performance reports.
  • Execute and optimize digital marketing strategies across various channels, including SEO, SEM/PPC, and email marketing, to drive qualified traffic and increase conversions.
  • Manage the entire online order lifecycle, from processing and coordinating with fulfillment partners (like 3PLs) to ensuring timely shipping and delivery.
  • Act as the primary point of contact for e-commerce customer service escalations, ensuring a high level of customer satisfaction and resolving issues effectively.
  • Monitor and manage product listings, inventory, and performance on third-party marketplaces such as Amazon, eBay, and Walmart.
  • Plan and execute A/B testing and other conversion rate optimization (CRO) initiatives to improve user experience and key performance metrics.
  • Develop and maintain the e-commerce content calendar in collaboration with the marketing team to ensure a consistent flow of fresh, engaging content.
  • Monitor competitor activity, pricing strategies, and industry trends to identify opportunities and maintain a competitive advantage.
  • Manage and segment customer databases for targeted email marketing campaigns, including newsletters, automated flows, and promotional sends.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to answer key business questions regarding online performance.
  • Contribute to the organization's broader digital strategy and e-commerce technology roadmap.
  • Collaborate with cross-functional teams, including marketing, merchandising, and IT, to ensure a cohesive and integrated online brand experience.
  • Participate in sprint planning and agile ceremonies if working within a larger development or marketing team.
  • Liaise with external agencies and technology vendors to support various e-commerce functions, such as web development or digital advertising.
  • Assist in forecasting online sales and managing the e-commerce budget to ensure a positive return on investment.
  • Troubleshoot and report technical issues on the e-commerce platform, working with developers to ensure swift resolution.
  • Curate and leverage user-generated content, such as product reviews and social media mentions, to build trust and social proof.

Required Skills & Competencies

Hard Skills (Technical)

  • E-commerce Platforms: Proficiency with major platforms such as Shopify, Magento, BigCommerce, or WooCommerce.
  • Web Analytics: Strong experience with Google Analytics (GA4), including setting up reports, analyzing data, and tracking KPIs.
  • Marketplace Management: Hands-on experience with Amazon Seller Central and/or other major online marketplaces.
  • Digital Marketing Tools: Knowledge of SEO tools (e.g., SEMrush, Ahrefs), Google Ads, and Facebook Ads Manager.
  • Email Marketing Platforms: Experience using platforms like Klaviyo, Mailchimp, or Omnisend for campaign creation and automation.
  • Data Analysis: Advanced proficiency in Microsoft Excel or Google Sheets for data manipulation, pivot tables, and reporting.
  • Basic HTML/CSS: Understanding of basic web languages for minor content updates and troubleshooting.

Soft Skills

  • Analytical & Problem-Solving: Ability to interpret complex data, identify trends, and make data-driven decisions to solve business challenges.
  • Attention to Detail: Meticulous approach to managing product data, executing campaigns, and ensuring website accuracy.
  • Strong Communication: Excellent written and verbal communication skills for collaborating with teams and crafting customer-facing content.
  • Commercial Acumen: A strong understanding of online retail principles, profit margins, and what drives sales.
  • Adaptability: Ability to thrive in a fast-paced, dynamic environment and quickly learn new technologies and processes.
  • Project Management: Organized and capable of managing multiple projects and deadlines simultaneously.
  • Customer-Centric Mindset: A genuine passion for creating an exceptional online experience for every customer.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree or equivalent practical experience.

Preferred Education:

  • Bachelor's Degree in a relevant field of study.

Relevant Fields of Study:

  • Marketing / Digital Marketing
  • Business Administration
  • Communications

Experience Requirements

Typical Experience Range:

  • 2-4 years of hands-on experience in an e-commerce operations or digital marketing role.

Preferred:

  • Proven track record of managing and growing sales for an e-commerce business.
  • Direct experience managing a Shopify Plus or similar enterprise-level e-commerce store.
  • Demonstrable experience in improving key e-commerce metrics like conversion rate, AOV, and customer LTV.
Explore More Careers