Torchora
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E-commerce Marketing Manager

💰 $95,000 - $135,000

MarketingE-commerceDigital MarketingManagement

🎯 Role Definition

Are you a data-driven storyteller passionate about building brands and driving online sales? We're searching for a dynamic and experienced E-commerce Marketing Manager to take the helm of our digital growth strategy. In this pivotal role, you will be the architect of our online presence, responsible for creating and executing innovative marketing campaigns that not only attract new customers but also foster deep brand loyalty. You will own the entire marketing funnel, from awareness to conversion and retention, leveraging your expertise across a spectrum of digital channels. This is a unique opportunity to make a tangible impact on our bottom line, lead a talented team, and shape the future of our e-commerce success.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Digital Marketing Manager
  • E-commerce Specialist / Coordinator
  • Senior Performance Marketing Specialist

Advancement To:

  • Senior E-commerce Manager
  • Director of E-commerce
  • Head of Digital Marketing

Lateral Moves:

  • Product Marketing Manager
  • Brand Manager
  • Customer Relationship Management (CRM) Manager

Core Responsibilities

Primary Functions

  • Develop and execute a comprehensive, full-funnel e-commerce marketing strategy to achieve aggressive sales targets, customer acquisition goals, and market share growth.
  • Oversee and manage the digital marketing budget, ensuring efficient allocation of funds across various channels to maximize return on investment (ROI) and minimize Customer Acquisition Cost (CAC).
  • Lead the strategy, execution, and optimization of all paid media campaigns, including PPC/SEM (Google Ads, Bing Ads), paid social (Meta, TikTok, Pinterest), and display advertising.
  • Direct the complete lifecycle of our email and SMS marketing programs, including campaign planning, list segmentation, automation workflows, A/B testing, and performance analysis using platforms like Klaviyo or Attentive.
  • Spearhead the organic growth strategy by managing all aspects of SEO, including technical site audits, keyword research, on-page optimization, content strategy, and link-building initiatives.
  • Drive the Conversion Rate Optimization (CRO) roadmap by identifying friction points in the customer journey and implementing A/B and multivariate tests on landing pages, product pages, and checkout flows.
  • Analyze and interpret complex data from various sources (e.g., Google Analytics, CRM, e-commerce platform) to generate actionable insights and provide detailed performance reports to senior leadership.
  • Manage the brand's social media presence across all relevant platforms, developing content strategies that increase engagement, build community, and drive traffic and conversions.
  • Collaborate with the creative team to develop compelling, on-brand marketing assets, ad copy, and landing page content that resonates with our target audience.
  • Oversee the affiliate and influencer marketing programs, from recruitment and relationship management to campaign execution and performance tracking.
  • Partner with the web development and IT teams to ensure the e-commerce website is optimized for performance, user experience, and search engine visibility.
  • Conduct in-depth market research and competitive analysis to identify emerging trends, customer needs, and new opportunities for growth and innovation.
  • Manage the online promotional calendar, including planning and executing seasonal sales, product launches, and other key marketing events in coordination with inventory and operations teams.
  • Develop and implement a customer retention strategy focused on increasing customer lifetime value (CLV) through loyalty programs, personalized communication, and post-purchase engagement.
  • Own the website merchandising strategy to ensure products are presented in a compelling way that maximizes discoverability and conversion.
  • Lead, mentor, and develop a team of marketing professionals, fostering a collaborative, data-driven, and high-performance culture.
  • Evaluate, onboard, and manage relationships with external agencies, freelancers, and technology vendors to supplement in-house capabilities.
  • Establish, monitor, and report on key performance indicators (KPIs) for all e-commerce marketing activities, such as traffic, conversion rate, AOV, ROAS, and CLV.
  • Ensure all marketing activities are compliant with data privacy regulations (e.g., GDPR, CCPA) and adhere to industry best practices.
  • Champion a test-and-learn mindset within the team, constantly experimenting with new channels, tactics, and creative approaches to unlock new growth levers.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to answer key business questions.
  • Contribute to the organization's broader digital strategy and innovation roadmap.
  • Collaborate with the product and merchandising teams to align marketing campaigns with new product launches and inventory levels.
  • Participate in sprint planning and agile ceremonies with cross-functional teams to ensure marketing initiatives are well-integrated.

Required Skills & Competencies

Hard Skills (Technical)

  • Expert-level proficiency with e-commerce platforms such as Shopify Plus, Magento, or BigCommerce.
  • Advanced knowledge of web analytics tools, particularly Google Analytics 4 (GA4), and experience with data visualization platforms like Looker or Tableau.
  • Deep expertise in managing paid advertising platforms, including Google Ads (Search, Shopping, Display, YouTube) and Meta Business Suite (Facebook/Instagram Ads).
  • Proven mastery of SEO principles and hands-on experience with tools like SEMrush, Ahrefs, or Moz.
  • Hands-on experience with advanced email marketing and automation platforms, such as Klaviyo, Braze, or Mailchimp.
  • Demonstrated experience with Conversion Rate Optimization (CRO) methodologies and A/B testing tools like Google Optimize, Optimizely, or VWO.
  • Strong understanding of HTML/CSS and content management systems (CMS) for web content updates.
  • Familiarity with affiliate marketing networks like Rakuten, ShareASale, or Impact.
  • Proficiency in project management software such as Asana, Trello, or Jira to manage complex campaign timelines.
  • Advanced Microsoft Excel or Google Sheets skills for data manipulation, budget tracking, and performance analysis.

Soft Skills

  • Strategic Thinking: Ability to see the big picture and develop long-term plans while managing day-to-day execution.
  • Analytical Mindset: Exceptional ability to translate complex data into actionable business insights.
  • Leadership & Mentorship: Proven ability to lead, inspire, and develop a team of marketing professionals.
  • Communication: Excellent written and verbal communication skills, with the ability to present complex ideas clearly to stakeholders at all levels.
  • Collaboration: A strong team player who can work effectively with cross-functional teams (creative, tech, ops).
  • Adaptability: Thrives in a fast-paced, dynamic environment and can pivot strategies as needed.
  • Creativity: A blend of analytical and creative thinking to develop innovative and engaging campaigns.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Master's Degree (MBA or MS in Marketing)
  • Relevant industry certifications (e.g., Google Ads, Google Analytics, Digital Marketing Certified Professional).

Relevant Fields of Study:

  • Marketing or Digital Marketing
  • Business Administration
  • Communications or Journalism

Experience Requirements

Typical Experience Range: 5-8 years of progressive experience in digital and e-commerce marketing.

Preferred: At least 3+ years in a management role with a proven track record of driving significant revenue growth in a direct-to-consumer (D2C) e-commerce environment. Experience managing six-figure or larger monthly marketing budgets is highly desirable.

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