Key Responsibilities and Required Skills for E-Learning Producer

🎯 Role Definition

An E-Learning Producer is the central hub of digital learning creation, a dynamic project manager who orchestrates the entire lifecycle of an e-learning project. You are the conductor ensuring that instructional designers, subject matter experts, videographers, and developers work in harmony to transform learning objectives into polished, effective, and engaging digital experiences. From initial concept and scripting to final deployment on the LMS and post-launch analysis, you will own the project timeline, budget, and quality, ensuring every deliverable meets the highest standards and drives measurable learning outcomes. This role requires a unique blend of creative vision, technical savvy, and meticulous project management to bring learning to life.

📈 Career Progression

Typical Career Path

Entry Point From:

Instructional Designer
Media Producer / Video Producer
Project Coordinator
Corporate Trainer

Advancement To:

Senior E-Learning Producer / Production Manager
Manager of Learning & Development
Learning Technology Manager
Director of Digital Learning

Lateral Moves:

Learning Experience (LX) Designer
Senior Instructional Designer
Multimedia Development Manager

Core Responsibilities

Primary Functions

Manage the full end-to-end project lifecycle for multiple e-learning projects simultaneously, from initial needs analysis and scoping through to design, development, QA, deployment, and evaluation.
Develop, maintain, and meticulously track comprehensive project plans, production schedules, resource allocations, and budgets to ensure projects are delivered on time and within financial scope.
Serve as the primary point of contact and communication liaison between internal stakeholders, subject matter experts (SMEs), instructional designers, and the production team.
Lead project kickoff, status, and post-mortem meetings to ensure alignment, facilitate clear communication, track progress, and capture key learnings for continuous improvement.
Oversee and coordinate the production of all digital learning assets, including interactive modules, videos, podcasts, motion graphics, job aids, and assessments.
Source, vet, negotiate with, and manage relationships with external vendors, including freelancers, voice-over artists, talent, and production agencies.
Facilitate content review cycles with stakeholders, effectively consolidating feedback and ensuring timely and accurate implementation of revisions.
Conduct rigorous quality assurance (QA) testing on all courses to ensure functionality, content accuracy, and a seamless user experience across various platforms, browsers, and devices.
Administer and manage content within the company's Learning Management System (LMS), including course uploads, curriculum creation, user enrollment, and generating reports.
Collaborate closely with instructional designers to translate learning objectives and storyboards into tangible production requirements and interactive strategies.
Manage logistics for video and audio production, including scheduling shoots, booking locations/studios, preparing call sheets, and directing talent.
Ensure all learning content adheres to established brand guidelines, style guides, and instructional design standards for a consistent and high-quality learner experience.
Champion and research emerging learning technologies, production tools, and industry best practices, providing recommendations to enhance efficiency and innovation.
Implement and maintain robust version control and a digital asset management (DAM) system for all project files and media assets.
Guarantee all content is compliant with accessibility standards (WCAG 2.1) to ensure it is usable by learners of all abilities.
Proactively identify and mitigate project risks, dependencies, and scope changes, creatively solving problems to keep projects on track.
Partner with data analysts to define key performance indicators (KPIs) and analyze learning analytics to measure the effectiveness and impact of training programs.
Manage the localization and translation process for global learning content, coordinating with agencies and regional reviewers to ensure cultural relevance and accuracy.
Produce and provide technical support for live virtual instructor-led training (VILT) sessions and webinars, managing the platform and supporting facilitators.
Translate complex technical and business processes into clear, concise, and engaging learning content suitable for a diverse global audience.
Archive final project deliverables and source files systematically, ensuring a well-organized library for future updates and reference.

Secondary Functions

Support the L&D team with ad-hoc content updates and maintenance for the existing course catalog.
Contribute to the organization's broader learning strategy by providing insights on production capabilities and technology trends.
Collaborate with IT and HRIS teams to troubleshoot LMS issues and explore integrations with new learning technologies.
Participate in team brainstorming sessions to generate innovative ideas for new learning programs and performance support tools.

Required Skills & Competencies

Hard Skills (Technical)

Project Management Software: High proficiency in tools like Asana, Jira, Smartsheet, or Wrike for task management, resource planning, and timeline tracking.
E-Learning Authoring Tools: Deep experience with the Articulate 360 suite (Storyline, Rise) and/or Adobe Captivate for creating interactive content.
LMS Administration: Hands-on experience managing and deploying content in a Learning Management System (e.g., Cornerstone, Docebo, LearnUpon, Workday Learning).
Video & Audio Editing: Competency with video editing software (Adobe Premiere Pro, Camtasia) and audio editing tools (Adobe Audition, Audacity).
Media Production Tools: Familiarity with the Adobe Creative Cloud (Photoshop, Illustrator, After Effects) for creating and editing course assets.
SCORM & xAPI: Strong understanding of e-learning standards and how they function within an LMS environment.
Webinar/VILT Platforms: Proficiency in producing and managing events on platforms like Zoom, Microsoft Teams, and Webex.
Digital Asset Management (DAM): Experience using DAM systems to organize, tag, and retrieve media assets.
Accessibility Standards: Knowledge of WCAG 2.1 guidelines and experience applying them to e-learning content.
Budget Management: Ability to create, track, and report on project budgets using tools like Microsoft Excel or Google Sheets.

Soft Skills

Exceptional Project Management: The ability to juggle multiple priorities, deadlines, and resources without sacrificing quality.
Stakeholder Management: Adept at building relationships, managing expectations, and communicating effectively with individuals at all levels.
Meticulous Attention to Detail: A sharp eye for quality, consistency, and accuracy in all aspects of production.
Proactive Problem-Solving: The foresight to anticipate potential roadblocks and the resourcefulness to resolve them efficiently.
Clear & Concise Communication: Excellent written and verbal communication skills, with the ability to translate technical jargon for non-technical partners.
Adaptability & Flexibility: Thrives in a fast-paced environment and can pivot quickly in response to changing priorities or feedback.
Collaboration & Teamwork: A natural ability to work cross-functionally and foster a positive, productive team environment.
Vendor & Relationship Management: Skill in negotiating with and managing external partners to ensure quality and value.
Creative & Critical Thinking: A blend of creative vision for engaging content and critical thinking for effective instructional strategy.
Time Management & Organization: World-class organizational skills to keep complex projects and vast amounts of information structured and accessible.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree

Preferred Education:

Master's Degree or a professional certification in Project Management (PMP) or Instructional Design.

Relevant Fields of Study:

Educational Technology or Instructional Design
Communications or Media Production
Project Management
Business Administration

Experience Requirements

Typical Experience Range:

3-7 years of direct experience in e-learning production, media production, or technical project management within a learning and development context.

Preferred:

A proven track record of successfully managing multiple, complex e-learning projects from start to finish in a fast-paced corporate or agency environment. Experience managing budgets, vendors, and cross-functional creative and technical teams is highly desirable.