Torchora
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Key Responsibilities and Required Skills for E-Marketing Coordinator

💰 $55,000 - $75,000

MarketingDigital MarketingE-CommerceCommunications

🎯 Role Definition

As an E-Marketing Coordinator, you are the engine of our digital marketing initiatives. You will be instrumental in executing the day-to-day tasks that bring our online strategy to life. This role is a fantastic blend of creativity and analysis, requiring you to manage diverse campaigns across multiple channels, from email and social media to SEO and PPC. You will collaborate closely with the entire marketing team to enhance our brand's digital presence, engage our target audience, and drive measurable results. If you are a detail-oriented, tech-savvy marketer who is eager to grow and make a tangible impact, this position is your launchpad.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Assistant or Intern
  • Social Media Coordinator
  • Content Creator or Copywriter
  • Recent Graduate with a Marketing or Communications degree

Advancement To:

  • E-Marketing Specialist / Digital Marketing Specialist
  • Digital Marketing Manager
  • SEO or PPC Manager
  • Marketing Automation Manager

Lateral Moves:

  • Content Strategist
  • Social Media Manager
  • E-Commerce Coordinator
  • Marketing Analyst

Core Responsibilities

Primary Functions

  • Develop, execute, and meticulously monitor comprehensive email marketing campaigns, including audience segmentation, A/B testing of subject lines and content, and detailed performance analysis to optimize open rates, click-through rates, and conversions.
  • Manage and cultivate the company's social media presence across key platforms (e.g., LinkedIn, Facebook, Instagram, Twitter, TikTok), creating and scheduling engaging content calendars and actively interacting with our online community to foster brand loyalty.
  • Coordinate the creation, optimization, and deployment of diverse digital content, such as blog posts, case studies, whitepapers, infographics, and videos, ensuring all assets align with brand voice, style guides, and SEO best practices.
  • Assist in the daily management and optimization of Pay-Per-Click (PPC) advertising campaigns on platforms like Google Ads and LinkedIn Ads, including keyword research, ad copy creation, bid adjustments, and budget monitoring.
  • Utilize web analytics tools, primarily Google Analytics, to track, analyze, and report on website traffic, user behavior, and campaign performance, translating complex data into actionable insights for the marketing team.
  • Maintain and update the company website and blog using a Content Management System (CMS) like WordPress, ensuring all content is current, accurate, optimized for search engines, and provides an excellent user experience.
  • Support the overarching SEO strategy by conducting keyword research, implementing on-page SEO optimizations (meta tags, internal linking), monitoring keyword rankings, and assisting with backlink-building outreach initiatives.
  • Collaborate with the broader marketing, sales, and product teams to ensure digital campaigns are seamlessly integrated with offline marketing efforts, product launches, and overall brand messaging.
  • Plan and execute the digital components of virtual and in-person events, including creating landing pages, managing email promotions, running social media campaigns, and coordinating post-event follow-up sequences.
  • Manage and maintain the master e-marketing calendar, ensuring all campaigns, content posts, and promotional activities are scheduled, coordinated, and executed on time across all channels.
  • Create, test, and manage automated marketing workflows and lead nurturing sequences within a marketing automation platform (e.g., HubSpot, Marketo, Pardot) to guide prospects through the sales funnel.
  • Monitor and report on competitor digital marketing activities, industry trends, and emerging technologies, providing insights and recommendations to keep our strategy innovative and competitive.
  • Engage with online communities, industry forums, and social media groups, acting as a brand advocate and responding to customer inquiries, comments, and feedback in a timely and professional manner.
  • Liaise with external partners, such as digital agencies, freelance writers, graphic designers, and vendors, to ensure project deliverables meet quality standards, deadlines, and budget.
  • Ensure all digital marketing communications, advertisements, and web content adhere to brand guidelines, data privacy regulations (e.g., GDPR, CCPA), and industry best practices.
  • Assist in crafting and distributing internal communications and newsletters to keep the wider company informed of marketing achievements and upcoming campaigns.
  • Manage the marketing team's digital asset library, ensuring all creative files, brand assets, and campaign materials are logically organized and easily accessible for the team.

Secondary Functions

  • Support the E-commerce team by updating product descriptions, assisting with online promotions, and analyzing customer purchasing behavior to identify opportunities.
  • Contribute to the creation of monthly and quarterly marketing performance dashboards and presentations for senior leadership, highlighting key wins, trends, and return on investment (ROI).
  • Support ad-hoc data requests and exploratory data analysis to uncover new audience segments or campaign opportunities.
  • Participate in sprint planning and agile ceremonies within the marketing team to ensure efficient workflow and project completion.

Required Skills & Competencies

Hard Skills (Technical)

  • Email Marketing Platforms: Proficiency in tools like Mailchimp, Constant Contact, or Klaviyo for campaign creation and analysis.
  • Marketing Automation: Hands-on experience with platforms such as HubSpot, Marketo, or Pardot to build automated workflows.
  • Web Analytics: Strong ability to navigate and derive insights from Google Analytics (GA4) and Google Search Console.
  • SEO/SEM Tools: Familiarity with tools like SEMrush, Ahrefs, or Moz for keyword research and competitive analysis.
  • Content Management Systems (CMS): Experience updating and managing content within systems like WordPress, Joomla, or Drupal.
  • Social Media Management Tools: Expertise in using schedulers and analytics platforms like Hootsuite, Sprout Social, or Buffer.
  • PPC Advertising Platforms: Foundational knowledge of managing campaigns within Google Ads, Bing Ads, and social media ad managers (e.g., Facebook Ads Manager).
  • Basic HTML/CSS: Understanding of basic code for making minor adjustments to email templates and landing pages.

Soft Skills

  • Exceptional Communication: Superior written and verbal communication skills for crafting compelling copy and collaborating effectively.
  • Analytical Mindset: The ability to interpret data, identify trends, and make data-driven decisions.
  • Creativity: A knack for generating fresh ideas for content and campaigns that resonate with the target audience.
  • Project Management & Organization: Meticulous attention to detail and the ability to manage multiple projects and deadlines simultaneously.
  • Adaptability: Thrives in a fast-paced environment and is eager to learn new tools and techniques in the ever-changing digital landscape.
  • Collaborative Spirit: A proactive team player who works well with cross-functional teams to achieve common goals.
  • Problem-Solving: Resourceful and skilled at identifying issues and finding effective solutions.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree or equivalent practical experience.

Preferred Education:

  • Bachelor’s Degree in a relevant field.

Relevant Fields of Study:

  • Marketing or Digital Marketing
  • Communications or Journalism
  • Business Administration
  • Public Relations

Experience Requirements

Typical Experience Range:

  • 1-3 years of hands-on experience in a digital marketing, e-marketing, or a similar role, including relevant internships.

Preferred:

  • Proven experience successfully managing professional social media accounts or executing email marketing campaigns.
  • A portfolio of work showcasing content creation, campaign results, or other relevant digital marketing projects.
  • Experience in both B2B and B2C marketing environments is a significant plus.
  • Certifications in Google Analytics, Google Ads, or HubSpot are highly regarded.
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