Torchora
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Key Responsibilities and Required Skills for E-Marketing Executive

💰 $55,000 - $75,000

MarketingDigital MarketingE-CommerceSocial Media

🎯 Role Definition

As an E-Marketing Executive, you are the architect and driver of our digital footprint. You will be instrumental in crafting, executing, and refining comprehensive online marketing strategies that captivate our target audience, boost brand visibility, and generate measurable leads. This role demands a unique blend of creative flair and analytical rigor, requiring you to navigate the ever-evolving digital landscape to achieve key business objectives. You will be the go-to expert for all things digital, from search engine optimization and social media engagement to email automation and performance analytics, ensuring a cohesive and impactful online presence.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Digital Marketing Coordinator
  • Social Media Assistant
  • Marketing Intern / Assistant

Advancement To:

  • E-Marketing Manager
  • Digital Marketing Strategist
  • Senior SEO/SEM Specialist

Lateral Moves:

  • Content Marketing Specialist
  • E-commerce Specialist
  • Marketing Analyst

Core Responsibilities

Primary Functions

  • Develop, implement, and manage comprehensive digital marketing campaigns across various platforms, including SEO/SEM, email, social media, and display advertising to drive brand awareness and lead generation.
  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns from ideation to execution and analysis.
  • Measure and report on the performance of all digital marketing campaigns, assessing results against goals (ROI and KPIs) and providing actionable insights for continuous optimization.
  • Conduct in-depth keyword research, competitive analysis, and SEO audits to identify opportunities for improving organic search rankings and website traffic.
  • Manage and maintain the organization’s website(s), ensuring content is up-to-date, optimized for search engines, and provides an excellent, user-friendly experience.
  • Design, build, and maintain our social media presence across key channels such as LinkedIn, Facebook, Instagram, and Twitter, aligning with brand voice and strategic goals.
  • Oversee and manage the end-to-end email marketing strategy, including list segmentation, A/B testing, automation workflows, and performance analysis to nurture leads and retain customers.
  • Create, curate, and manage the publication of engaging content (including blog posts, images, and videos) that builds meaningful connections and encourages community members to take action.
  • Set up, monitor, and optimize paid advertising campaigns on Google Ads, Bing Ads, and various social media platforms, managing budgets and bids to achieve maximum ROI.
  • Collaborate with internal teams, including creative, content, and product development, to create cohesive landing pages and optimize the user conversion funnel.
  • Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touchpoints, identifying areas for improvement.
  • Monitor and analyze competitor activity, market trends, and industry best practices to identify new opportunities and ensure a competitive edge.
  • Manage online brand and product campaigns to raise brand awareness and ensure brand consistency across all digital touchpoints.
  • Prepare and present detailed performance reports to senior management, highlighting key metrics, campaign results, and data-driven recommendations for future strategies.
  • Brainstorm new and creative growth strategies through digital marketing.

Secondary Functions

  • Assist in the formulation of long-term strategies to build a lasting digital connection with consumers and enhance brand loyalty.
  • Coordinate online events, such as webinars and live streams, from promotion and registration to execution and post-event follow-up.
  • Monitor online reviews and community forums, responding to user comments and feedback in a timely and professional manner to manage the brand's online reputation.
  • Stay abreast of emerging digital marketing technologies and platforms, and provide thought leadership and perspective for adoption where appropriate.
  • Perform regular website audits and performance tests to ensure optimal loading speed, mobile responsiveness, and overall functionality.
  • Support ad-hoc data requests and exploratory data analysis to uncover new marketing opportunities.
  • Collaborate with agencies and other vendor partners to support marketing initiatives when necessary.
  • Contribute to the development of the overall marketing budget and ensure digital campaigns are delivered within scope and budget.

Required Skills & Competencies

Hard Skills (Technical)

  • Search Engine Optimization (SEO) & Search Engine Marketing (SEM): Proficient in using tools like Google Ads, SEMrush, Ahrefs, and Moz for keyword research, campaign management, and performance tracking.
  • Web Analytics: Expertise in Google Analytics (GA4) and Google Tag Manager for tracking, analyzing, and reporting on website traffic, user behavior, and conversion metrics.
  • Email Marketing Platforms: Hands-on experience with platforms such as Mailchimp, HubSpot, Marketo, or similar, including automation, segmentation, and A/B testing.
  • Social Media Management Tools: Skilled in using native platform tools (Facebook Business Manager, LinkedIn Campaign Manager) and third-party software like Hootsuite or Sprout Social.
  • Content Management Systems (CMS): Demonstrable experience with CMS platforms, particularly WordPress, for content updates and site management.
  • Data Analysis & Reporting: Ability to use tools like Excel, Google Sheets, and Google Data Studio to manipulate data and create insightful performance dashboards.
  • Basic HTML/CSS: Foundational knowledge for customizing email templates and landing pages.

Soft Skills

  • Analytical & Problem-Solving: A data-driven mindset with the ability to interpret complex information, identify trends, and make strategic recommendations.
  • Communication & Interpersonal Skills: Excellent written and verbal communication skills for creating compelling copy and collaborating effectively with team members and stakeholders.
  • Creativity & Innovation: The ability to generate novel ideas for campaigns and content that capture attention and drive engagement.
  • Project Management & Organization: Strong organizational skills with the capacity to manage multiple projects, deadlines, and priorities simultaneously.
  • Adaptability: A proactive and flexible approach to working in a fast-paced, constantly changing digital environment.
  • Attention to Detail: Meticulous approach to campaign setup, content publishing, and data reporting to ensure accuracy and quality.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Bachelor's Degree in Marketing, Business, or a related field. Professional certifications (e.g., Google Ads, Google Analytics, HubSpot Inbound Marketing) are highly regarded.

Relevant Fields of Study:

  • Marketing
  • Business Administration
  • Communications
  • Digital Media

Experience Requirements

Typical Experience Range:

  • 2-4 years of proven work experience in a digital marketing or e-commerce role.

Preferred:

  • Demonstrable experience leading and managing successful SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. A portfolio of previous campaigns and their performance results is a strong plus.
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