E-Tailing Consultant

🎯 Role Definition

The E-Tailing Consultant acts as a strategic partner to clients, providing expert guidance on all facets of their online retail operations. This individual is responsible for diagnosing challenges, identifying growth opportunities, and delivering actionable roadmaps that enhance digital presence, boost conversion rates, and maximize revenue. You will be the go-to expert for navigating the complexities of e-commerce platforms, digital marketing, supply chain integration, and customer journey optimization, ultimately transforming our clients' digital storefronts into powerful sales engines.

📈 Career Progression

Typical Career Path

Entry Point From:

E-commerce Manager
Digital Marketing Strategist
Business Analyst (Retail Focus)

Advancement To:

Senior E-Tailing Consultant
Director of E-commerce Strategy
Head of Digital Commerce

Lateral Moves:

Digital Transformation Lead
Customer Experience (CX) Strategist
Product Manager (E-commerce)

Core Responsibilities

Primary Functions

Develop and execute comprehensive, data-driven e-commerce strategies designed to achieve client revenue targets and long-term market share growth.
Conduct in-depth, holistic audits of clients' digital retail ecosystems, including website performance, user experience (UX/UI), technology stack, and back-end operational processes.
Advise clients on best-in-class e-commerce platform selection (e.g., Shopify Plus, Magento, BigCommerce, Salesforce Commerce Cloud), leading them through complex migration and implementation projects.
Analyze multifaceted web analytics, transactional data, and market trends to identify key insights and formulate actionable recommendations for conversion rate optimization (CRO).
Lead the strategic planning and high-level oversight of integrated digital marketing campaigns across various channels, including SEO, SEM, PPC, email marketing, and social commerce.
Design and continuously optimize the end-to-end online customer journey, from initial acquisition and engagement to final conversion and long-term retention, ensuring a seamless and compelling user experience.
Provide expert guidance on marketplace strategy, including assortment planning, pricing, and performance optimization for Amazon, eBay, and other relevant third-party selling platforms.
Collaborate with diverse client stakeholders, including C-level executives, marketing, IT, and operations teams, to ensure cohesive strategy execution and strong alignment with overarching business goals.
Develop detailed project roadmaps, compelling business cases, and accurate performance forecasts to support strategic initiatives and secure crucial stakeholder buy-in.
Evaluate and recommend emerging technologies, innovative tools, and essential third-party integrations (e.g., PIM, CRM, ERP) to enhance e-commerce capabilities and operational efficiency.
Lead engaging client workshops and executive-level presentations to effectively communicate strategic findings, complex recommendations, and performance updates.
Define, monitor, and report on key performance indicators (KPIs) for e-commerce health, creating insightful dashboards to track progress against strategic objectives.
Consult on modern inventory management, fulfillment, and logistics strategies to improve operational efficiency, reduce costs, and elevate customer satisfaction in a fast-paced e-tailing context.
Formulate sophisticated personalization and customer segmentation strategies to deliver highly tailored shopping experiences and significantly increase customer lifetime value (CLV).
Guide clients in navigating the complexities of international e-commerce, including market entry strategy, localization, multi-currency payment gateways, and cross-border logistics.
Perform rigorous competitive analysis and ongoing market research to benchmark client performance and identify emerging trends and disruptive opportunities within the digital retail landscape.
Act as the lead subject matter expert on A/B testing and multivariate testing methodologies to scientifically validate hypotheses and drive a culture of continuous improvement.
Develop and implement advanced customer relationship management (CRM) and loyalty programs designed to foster strong repeat business and powerful brand advocacy.
Oversee the strategic integration of online and offline channels (omnichannel retail) to create a unified, consistent, and frictionless brand experience for all customers.
Advise on a robust content strategy for product detail pages (PDPs), category pages, and marketing funnels to improve customer engagement, SEO rankings, and conversion.
Manage the entire client relationship lifecycle, acting as a trusted, long-term advisor and ensuring consistently high levels of client satisfaction and project success.

Secondary Functions

Support ad-hoc data requests and perform exploratory data analysis to uncover latent business opportunities and answer complex strategic questions.
Contribute to the organization's thought leadership by creating whitepapers, insightful blog posts, and detailed case studies on e-tailing best practices and innovation.
Collaborate with business development teams to accurately scope new projects and prepare persuasive proposals for prospective clients.
Mentor junior consultants and analysts, providing constructive guidance and hands-on support on project work and overall professional development.
Participate in sprint planning and agile ceremonies with client technical teams to ensure development work remains tightly aligned with strategic business goals.

Required Skills & Competencies

Hard Skills (Technical)

Deep proficiency with major e-commerce platforms (e.g., Shopify Plus, Magento/Adobe Commerce, BigCommerce, Salesforce Commerce Cloud).
Expertise in advanced web analytics tools and configuration (e.g., Google Analytics 4, Adobe Analytics).
Strong command of SEO/SEM principles and application using industry-standard tools (e.g., SEMrush, Ahrefs, Google Ads, Search Console).
Hands-on experience with Conversion Rate Optimization (CRO) and A/B testing platforms (e.g., Optimizely, VWO, Google Optimize).
Working knowledge of Product Information Management (PIM), Content Management Systems (CMS), and Digital Asset Management (DAM) systems.
Familiarity with the strategic application of CRM and marketing automation platforms (e.g., Klaviyo, HubSpot, Salesforce Marketing Cloud).
Data visualization and dashboarding skills using tools like Tableau, Power BI, or Looker Studio to communicate complex data effectively.
Understanding of API integrations and the broader e-commerce technology stack, including ERP and OMS.

Soft Skills

Exceptional strategic thinking and structured problem-solving abilities.
Superior client relationship management and stakeholder engagement skills, with an ability to build trust quickly.
Excellent written and verbal communication, with a proven ability to present complex data as a compelling narrative (Data Storytelling).
Strong project management skills, with the ability to manage multiple client engagements simultaneously.
A high degree of commercial acumen and the ability to link digital activities directly to business outcomes.
Persuasive influencing and negotiation skills, capable of driving consensus among senior leaders.
An analytical and inquisitive mindset with a passion for continuous learning.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree

Preferred Education:

Master's Degree (MBA or a related field)

Relevant Fields of Study:

Business Administration
Marketing
Information Systems
Economics

Experience Requirements

Typical Experience Range:

5-10 years of progressive experience in e-commerce management, digital marketing, or a directly related consulting role.

Preferred:

A proven track record of directly managing and significantly growing multi-million dollar e-commerce businesses.
Prior experience in a management consulting or digital agency environment is highly desirable.