Torchora
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Key Responsibilities and Required Skills for **E-Tailing Coordinator**

💰 $55,000 - $75,000

E-commerceDigital MarketingRetailMerchandisingOperations

🎯 Role Definition

We're looking for a dynamic and proactive E-Tailing Coordinator to join our growing digital team. In this role, you will be the linchpin of our online retail operations, responsible for the day-to-day management and optimization of our product presence across various e-commerce channels, including our direct-to-consumer (DTC) website and major online marketplaces. You will collaborate closely with marketing, sales, supply chain, and creative teams to ensure our digital shelf is compelling, accurate, and optimized for maximum visibility and conversion. If you are passionate about the digital landscape and possess a keen eye for detail, this is an excellent opportunity to make a significant impact on our brand's online success.

📈 Career Progression

Typical Career Path

Entry Point From:

  • E-commerce Assistant or Intern
  • Digital Marketing Assistant
  • Customer Service Representative (with an e-commerce focus)
  • Merchandising Assistant

Advancement To:

  • E-commerce Manager
  • Digital Merchandising Manager
  • E-Tailing Strategist
  • Marketplace Manager (e.g., Amazon Manager)

Lateral Moves:

  • SEO/SEM Specialist
  • Digital Content Strategist
  • E-commerce Analyst

Core Responsibilities

Primary Functions

  • Manage the complete product lifecycle on all e-commerce platforms, from new item setup and content enrichment to maintenance and eventual delisting of discontinued items.
  • Develop and execute best-in-class product detail pages (PDPs) by writing compelling, SEO-rich copy, sourcing and uploading high-quality imagery and video, and ensuring all product attributes are accurate.
  • Conduct regular audits of the digital shelf across all retailer websites to ensure content accuracy, optimal placement, and brand consistency.
  • Optimize product listings for search visibility (SEO) on retailer platforms like Amazon, Walmart.com, and our DTC site by performing keyword research and implementing strategic title, bullet point, and description updates.
  • Monitor and manage online customer reviews and questions, collaborating with customer service to ensure timely and professional responses that build brand trust.
  • Oversee and execute promotional activities, including setting up promo codes, creating virtual bundles, and ensuring accurate price implementation during key sales events.
  • Collaborate with the supply chain team to monitor inventory levels, prevent out-of-stocks, and communicate product availability information to internal stakeholders.
  • Utilize platform-specific portals (e.g., Amazon Seller Central/Vendor Central, Shopify Admin) to manage listings, troubleshoot issues, and open support cases to resolve discrepancies.
  • Analyze sales performance data and key e-commerce metrics (e.g., conversion rates, traffic, session duration, bounce rate) to identify trends and opportunities for growth.
  • Perform competitive analysis to benchmark our product presentation, pricing, and promotional strategies against key competitors in the digital space.
  • Manage and maintain the Product Information Management (PIM) and Digital Asset Management (DAM) systems to ensure they are the single source of truth for all product-related content.
  • Coordinate with the digital marketing team to align product launch and promotional calendars, ensuring a cohesive and integrated customer experience.
  • Support the execution of paid search and advertising campaigns by providing optimized content and ensuring landing pages are fully functional and conversion-ready.
  • Generate regular reports on sales, website performance, and campaign effectiveness, providing actionable insights to leadership.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to answer specific business questions related to online performance.
  • Contribute to the organization's data strategy and roadmap by identifying opportunities for improved data collection and reporting within the e-commerce ecosystem.
  • Collaborate with business units to translate data needs into engineering requirements, particularly for tracking and analytics implementation.
  • Participate in sprint planning and agile ceremonies within the broader digital team to ensure alignment on priorities and timelines.
  • Assist in testing and quality assurance (QA) for new website features, functionalities, and integrations before they are deployed.
  • Stay current with e-commerce industry trends, platform updates, and emerging technologies to recommend and implement new initiatives.
  • Support A/B testing efforts for different content, imagery, and promotional strategies to continuously improve on-site conversion.

Required Skills & Competencies

Hard Skills (Technical)

  • Platform Proficiency: Hands-on experience with e-commerce platforms such as Shopify, BigCommerce, or Magento.
  • Marketplace Expertise: Deep understanding and practical experience with Amazon Seller Central and/or Vendor Central is highly desirable.
  • Analytical Tools: Proficiency in Google Analytics, with the ability to interpret data and generate actionable insights.
  • PIM/DAM Systems: Experience using Product Information Management (PIM) or Digital Asset Management (DAM) software.
  • Advanced Excel: Strong skills in Microsoft Excel, including VLOOKUPs, pivot tables, and data manipulation for reporting and analysis.
  • E-commerce SEO: Solid understanding of search engine optimization principles as they apply to on-site and marketplace search.
  • Basic HTML/CSS: Familiarity with basic HTML and CSS for minor content and landing page adjustments is a plus.

Soft Skills

  • Exceptional Attention to Detail: Meticulous and thorough, with a commitment to accuracy in all aspects of work, from data entry to content publishing.
  • Strong Organizational Skills: Ability to manage multiple projects, platforms, and deadlines simultaneously in a fast-paced environment.
  • Proactive Problem-Solver: Resourceful and self-motivated, with the ability to identify issues, troubleshoot effectively, and propose solutions.
  • Excellent Communication: Clear and concise written and verbal communication skills for collaborating with cross-functional teams and external partners.
  • Collaborative Mindset: A true team player who can work effectively with marketing, sales, creative, and technical teams to achieve common goals.
  • Adaptability: Flexible and able to pivot quickly in response to changing priorities and a constantly evolving digital landscape.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s degree or equivalent practical experience in a relevant field.

Preferred Education:

  • Bachelor’s degree in Business, Marketing, Communications, or a related discipline.

Relevant Fields of Study:

  • Marketing
  • Business Administration
  • Digital Media
  • Communications

Experience Requirements

Typical Experience Range:

  • 2-4 years of direct experience in an e-commerce, e-tailing, or digital merchandising role.

Preferred:

  • Proven experience managing a large catalog of products across multiple online channels.
  • Demonstrable success in optimizing product listings for major marketplaces like Amazon, Walmart.com, or Target.com.
  • Experience working within a consumer packaged goods (CPG) or retail brand environment is highly advantageous.
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