Torchora
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E-Tailing Officer

💰 $55,000 - $75,000

E-CommerceDigital MarketingOnline RetailMerchandising

🎯 Role Definition

As our E-Tailing Officer, you will be the engine of our online store's success. You'll be responsible for the entire e-commerce ecosystem, from product listing and visual merchandising to executing digital marketing campaigns and analyzing performance data. This is a hands-on role that requires a proactive approach to identifying growth opportunities, enhancing user experience, and ensuring our digital storefront is a best-in-class representation of our brand. You will collaborate closely with marketing, sales, and logistics teams to create a seamless and profitable online shopping experience for our customers.

📈 Career Progression

Typical Career Path

Entry Point From:

  • E-commerce Coordinator
  • Digital Marketing Assistant
  • Junior Merchandiser
  • Customer Service Specialist (E-commerce)

Advancement To:

  • E-commerce Manager
  • Senior E-tailing Strategist
  • Head of Online Sales
  • Digital Commerce Lead

Lateral Moves:

  • Digital Marketing Specialist
  • SEO/SEM Manager
  • Customer Experience (CX) Analyst
  • Marketplace Manager

Core Responsibilities

Primary Functions

  • Manage the day-to-day operations of the e-commerce website, including product uploads, content updates, and ensuring all information is accurate and compelling.
  • Develop and execute online merchandising strategies to enhance product visibility, improve cross-selling/up-selling opportunities, and optimize the customer browsing experience.
  • Oversee the entire online order lifecycle, from customer purchase through to fulfillment, by liaising with warehouse and logistics partners to ensure timely and accurate delivery.
  • Monitor and analyze key e-commerce KPIs, including conversion rates, average order value (AOV), customer lifetime value (CLV), and cart abandonment rates, providing regular performance reports to management.
  • Plan, implement, and optimize digital marketing campaigns across various channels such as SEO, SEM, email marketing, and social media to drive qualified traffic to the website.
  • Manage website content and landing pages through the Content Management System (CMS), ensuring brand consistency and optimizing for user experience and search engines.
  • Conduct A/B testing on website elements, such as product pages, checkout flows, and promotional banners, to continuously improve conversion funnels.
  • Implement and manage pricing strategies, promotional calendars, and discount codes in alignment with overall business and marketing objectives.
  • Write and edit engaging, SEO-friendly product descriptions, category pages, and blog content to attract and convert customers.
  • Manage and grow our presence on third-party marketplace platforms (e.g., Amazon, eBay), including listing optimization, inventory management, and campaign execution.
  • Act as a key point of contact for e-commerce-related customer service escalations, working to resolve issues and gather feedback for future improvements.
  • Continuously analyze the customer journey and identify friction points, proposing and implementing solutions to create a seamless and intuitive user experience (UX/UI).
  • Perform regular competitor analysis to benchmark performance, identify market trends, and uncover opportunities for strategic advantage in the e-tailing landscape.
  • Collaborate with the marketing team to align e-commerce activities with broader brand campaigns and product launches.
  • Manage online inventory levels, ensuring stock accuracy between the website and the inventory management system to prevent overselling and stockouts.
  • Utilize web analytics tools like Google Analytics to track user behavior, generate insights, and make data-driven decisions for website and campaign enhancements.
  • Ensure the e-commerce platform is functioning correctly, troubleshooting any technical issues with IT or third-party developers to minimize downtime and impact on sales.

Secondary Functions

  • Support the development and execution of the company's overall digital and e-commerce strategy and long-term roadmap.
  • Collaborate with the buying and merchandising teams to forecast product demand and plan inventory for online-exclusive items and promotions.
  • Stay abreast of emerging e-commerce technologies, digital marketing trends, and best practices to drive innovation and maintain a competitive edge.
  • Assist in the evaluation, selection, and integration of new e-commerce tools, plugins, and third-party applications to enhance platform functionality.
  • Generate ad-hoc reports and perform deep-dive data analysis to answer specific business questions from senior leadership and other departments.
  • Contribute to creating training materials and documentation for internal teams on e-commerce processes and platform usage.

Required Skills & Competencies

Hard Skills (Technical)

  • E-commerce Platform Proficiency: Hands-on experience with major e-commerce platforms such as Shopify, Magento, BigCommerce, or WooCommerce.
  • Web Analytics: Advanced skills in Google Analytics (GA4) or Adobe Analytics for tracking, reporting, and interpreting website performance data.
  • Digital Marketing Tools: Proven ability to use Google Ads, Facebook Ads Manager, and email marketing platforms (e.g., Mailchimp, Klaviyo).
  • SEO/SEM Knowledge: Strong understanding of search engine optimization principles and experience with tools like SEMrush, Ahrefs, or Moz.
  • Content Management Systems (CMS): Competency in using CMS platforms to update website content, banners, and landing pages.
  • Data Analysis & Reporting: High proficiency in Microsoft Excel or Google Sheets for data manipulation, pivot tables, and creating performance dashboards.
  • Basic HTML/CSS: A fundamental understanding of HTML and CSS for minor content adjustments and troubleshooting.

Soft Skills

  • Analytical Mindset: Ability to interpret complex data, identify trends, and translate insights into actionable strategies.
  • Commercial Acumen: A strong understanding of retail business principles, profitability, and market dynamics.
  • Problem-Solving: Proactive in identifying issues and resourceful in finding effective and timely solutions.
  • Communication Skills: Excellent written and verbal communication skills for collaborating with teams and creating compelling customer-facing content.
  • Attention to Detail: Meticulous approach to managing product data, content, and campaign execution to ensure accuracy and quality.
  • Project Management: Strong organizational skills to manage multiple tasks, projects, and deadlines in a fast-paced environment.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree.

Preferred Education:

  • Bachelor's Degree in a relevant field of study.

Relevant Fields of Study:

  • Marketing
  • Business Administration
  • E-Commerce
  • Digital Media
  • Communications

Experience Requirements

Typical Experience Range:

  • 2-4 years of direct experience in an e-commerce or digital marketing role.

Preferred:

  • Proven track record of growing online sales in a direct-to-consumer (D2C) retail environment. Experience with both a primary e-commerce platform and third-party marketplaces is highly desirable.
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