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Key Responsibilities and Required Skills for an E-Trade Coordinator

💰 $60,000 - $85,000

E-commerceMarketingDigitalRetailOperations

🎯 Role Definition

An E-Trade Coordinator is the operational backbone of an organization's digital commerce presence. This dynamic role involves the end-to-end management of online sales platforms, from product setup and inventory control to on-site merchandising and performance analysis. You will act as a central hub, collaborating with marketing, logistics, and customer service teams to drive online revenue and enhance the customer journey. The ideal candidate is a detail-oriented, tech-savvy professional passionate about the evolving landscape of e-commerce and dedicated to creating a best-in-class online shopping experience.

📈 Career Progression

Typical Career Path

Entry Point From:

  • E-commerce Assistant
  • Digital Marketing Intern or Coordinator
  • Customer Service Representative (with a focus on online platforms)

Advancement To:

  • E-commerce Manager
  • Online Merchandising Manager
  • Digital Marketplace Strategist

Lateral Moves:

  • Digital Marketing Specialist
  • CRM & Email Marketing Coordinator
  • Content Strategist

Core Responsibilities

Primary Functions

  • Manage the entire product lifecycle on our e-commerce platforms, including new product setups, attribute enrichment, image uploads, and timely delisting of discontinued items.
  • Oversee and execute daily, weekly, and seasonal site merchandising strategies to optimize product visibility, cross-selling, and up-selling opportunities.
  • Monitor and maintain accurate online inventory levels, coordinating with the supply chain and warehouse teams to prevent stockouts and manage back-in-stock notifications.
  • Conduct regular quality assurance audits of the website to ensure product information, pricing, and promotional content are accurate and displayed correctly.
  • Execute the setup and configuration of all online promotions, promotional codes, and sale events in the e-commerce backend system.
  • Analyze website performance and key e-commerce metrics (e.g., conversion rate, average order value, bounce rate) using tools like Google Analytics to generate actionable insights.
  • Collaborate closely with the digital marketing team to ensure landing pages and product collections are aligned with paid advertising, email marketing, and social media campaigns.
  • Process and monitor customer orders, troubleshoot fulfillment issues, and liaise with the customer service team to resolve complex customer inquiries related to online sales.
  • Optimize product detail pages (PDPs) for search engine optimization (SEO) by crafting keyword-rich titles, descriptions, and implementing structured data.
  • Manage and curate user-generated content, including customer reviews and Q&As, to build trust and provide social proof.
  • Coordinate the creation and deployment of digital assets, such as banners, promotional graphics, and product photography, ensuring they meet brand guidelines.
  • Perform competitive analysis by monitoring competitor websites, pricing strategies, and promotional activities to identify opportunities for growth.
  • Generate and circulate regular sales and site performance reports for key stakeholders, highlighting trends, challenges, and successes.
  • Manage relationships with third-party marketplace platforms (e.g., Amazon, eBay), ensuring product feeds are optimized and performance metrics are met.
  • Act as the first point of contact for troubleshooting website functionality issues, escalating technical problems to the development team as needed.

Secondary Functions

  • Assist the marketing team with ad-hoc reporting and analysis of campaign performance data as it relates to on-site behavior.
  • Provide user-centric feedback to contribute to the overall e-commerce strategy and site development roadmap.
  • Liaise with the IT and development teams to communicate functional requirements and user stories for new site features or bug fixes.
  • Engage in cross-functional team meetings, including marketing and product development planning sessions, to ensure alignment of online activities.
  • Support the implementation and testing of new e-commerce tools, plugins, and third-party integrations to enhance site functionality.
  • Contribute to the creation and maintenance of a promotional calendar, aligning online activities with broader business objectives.
  • Help maintain process documentation and standard operating procedures (SOPs) for all e-commerce operational tasks.

Required Skills & Competencies

Hard Skills (Technical)

  • E-commerce Platforms: Proficiency in managing major e-commerce platforms such as Shopify, Magento, BigCommerce, or Salesforce Commerce Cloud.
  • Web Analytics: Strong experience with Google Analytics, Adobe Analytics, or similar tools to track, analyze, and report on website traffic and sales data.
  • Product Information Management (PIM): Experience using PIM systems to manage and enrich large product catalogs.
  • Basic HTML/CSS: Understanding of basic HTML and CSS for minor content updates and troubleshooting.
  • SEO Principles: Solid knowledge of on-page SEO best practices for product pages and category optimization.
  • Microsoft Excel: Advanced proficiency in Excel for data manipulation, reporting, and analysis (VLOOKUP, Pivot Tables).
  • Marketplace Management: Experience with seller portals for Amazon Seller Central, eBay, or other relevant online marketplaces.
  • Content Management Systems (CMS): Familiarity with using a CMS to update website content and promotional assets.

Soft Skills

  • Attention to Detail: Meticulous and precise in managing product data, pricing, and website content to ensure accuracy.
  • Problem-Solving: Proactive in identifying issues, analyzing their root cause, and implementing effective solutions.
  • Organizational Skills: Excellent ability to manage multiple tasks, projects, and deadlines simultaneously in a fast-paced environment.
  • Communication: Clear and concise written and verbal communication skills for collaborating with cross-functional teams and external partners.
  • Analytical Mindset: Ability to interpret data, identify trends, and make data-driven recommendations to improve performance.
  • Adaptability: Flexible and able to pivot priorities quickly in response to changing business needs or market trends.
  • Collaboration: A strong team player who can work effectively with individuals from marketing, IT, creative, and logistics departments.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree or equivalent practical experience.

Preferred Education:

  • Bachelor's degree in Marketing, Business Administration, Information Systems, or a related field.

Relevant Fields of Study:

  • E-commerce & Digital Marketing
  • Business & Merchandising
  • Communications

Experience Requirements

Typical Experience Range: 2-4 years of hands-on experience in an e-commerce or digital retail environment.

Preferred:

  • Proven experience managing a direct-to-consumer (DTC) website on platforms like Shopify Plus or Magento 2.
  • Demonstrable track record of contributing to online sales growth through effective site merchandising and operations.
  • Experience working in a multi-channel retail environment, including both B2C and marketplace channels.
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