Torchora
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Key Responsibilities and Required Skills for an E-Trade Manager

💰 $95,000 - $145,000

E-commerceDigital MarketingRetailSales Management

🎯 Role Definition

As an E-Trade Manager, you will be the commercial owner of our digital storefront, responsible for achieving ambitious online sales targets and ensuring a best-in-class customer journey. You will develop and execute a comprehensive e-commerce strategy, leveraging data analytics to drive decisions and optimize every aspect of the online business. This role is a critical link between marketing, sales, technology, and operations, requiring a blend of strategic thinking, commercial acumen, and hands-on execution to maximize digital revenue and market share.

📈 Career Progression

Typical Career Path

Entry Point From:

  • E-commerce Coordinator or Specialist
  • Digital Marketing Manager
  • Online Merchandiser
  • Category Manager with strong digital exposure

Advancement To:

  • Head of E-commerce
  • Director of Digital Commerce
  • VP of E-commerce
  • Director of Direct-to-Consumer (D2C)

Lateral Moves:

  • Senior Digital Marketing Manager
  • Head of CRM & Customer Loyalty
  • E-commerce Product Manager

Core Responsibilities

Primary Functions

  • Develop and execute the end-to-end e-commerce strategy, aligning with overall business objectives to drive sustainable, profitable growth.
  • Assume full P&L ownership for the e-commerce channel, including budgeting, forecasting, and regular performance reporting to senior leadership.
  • Oversee the day-to-day management of the e-commerce website, ensuring optimal functionality, navigation, and performance.
  • Define and monitor key performance indicators (KPIs) such as conversion rate, average order value (AOV), customer lifetime value (CLV), and traffic.
  • Spearhead the digital merchandising strategy, including product categorization, visual merchandising, and the management of new product launches online.
  • Plan, execute, and analyze the online promotional calendar, including sales, special offers, and seasonal campaigns to drive traffic and conversion.
  • Champion the continuous optimization of the customer journey, identifying and rectifying friction points from landing page to checkout.
  • Lead Conversion Rate Optimization (CRO) initiatives through rigorous A/B and multivariate testing of on-site elements, content, and user flows.
  • Collaborate closely with the digital marketing team to ensure acquisition strategies (SEO, SEM, PPC, Email, Social) are aligned with commercial goals and drive qualified traffic.
  • Manage the product information management (PIM) process, ensuring all product details, imagery, and specifications are accurate and compelling.
  • Analyze website traffic and user behavior using tools like Google Analytics to derive actionable insights for site improvement and commercial strategies.
  • Partner with the supply chain and logistics teams to ensure seamless inventory management, accurate stock levels, and efficient order fulfillment.
    miscellaneous
  • Act as the primary business stakeholder for a new e-commerce website design or replatforming initiatives, translating business needs into technical requirements.
  • Manage relationships with external partners, agencies, and technology vendors to ensure they meet performance targets and provide value.
  • Develop and implement a personalization strategy to deliver tailored content and product recommendations to different customer segments.
  • Monitor competitor activities, market trends, and emerging e-commerce technologies to identify new opportunities and potential threats.
  • Generate weekly, monthly, and quarterly reports on e-commerce performance, presenting insights and recommendations to cross-functional teams.
  • Work with the customer service team to understand customer pain points and feedback, using this information to improve the online experience.
  • Ensure the website is fully compliant with all relevant regulations, including data privacy (GDPR/CCPA) and accessibility standards (WCAG).
  • Drive the strategy for user-generated content, such as customer reviews and ratings, to build social proof and enhance conversation rates.
  • Oversee the on-site search functionality, continually optimizing it to ensure customers can find products quickly and easily.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to uncover new growth levers or business insights.
  • Contribute to the organization's broader digital transformation strategy and roadmap by providing e-commerce expertise.
  • Collaborate with business units, such as Logistics and Customer Service, to translate data needs into operational or engineering requirements.
  • Participate in sprint planning and agile ceremonies within the data and development teams, acting as the business voice for e-commerce priorities.
  • Mentor and develop junior members of the e-commerce and digital marketing teams.

Required Skills & Competencies

Hard Skills (Technical)

  • E-commerce Platform Proficiency: Deep hands-on experience with major platforms such as Shopify Plus, Magento (Adobe Commerce), BigCommerce, or Salesforce Commerce Cloud.
  • Web Analytics: Expert-level proficiency in Google Analytics 4 (GA4) or Adobe Analytics, with the ability to create custom reports, segments, and dashboards.
  • CRO & A/B Testing: Proven experience using A/B testing and personalization tools like Google Optimize, Optimizely, VWO, or Dynamic Yield.
  • P&L Management: Strong financial acumen with experience managing a budget, forecasting sales, and owning a channel's profit and loss statement.
  • SEO/SEM Principles: Solid understanding of search engine optimization and marketing principles and how they impact site traffic and conversion.
  • Data Visualization: Competency with tools like Tableau, Power BI, or Google Data Studio to communicate performance and insights effectively.
  • Digital Merchandising: Strong skills in creating and managing product catalogs, taxonomies, and promotional campaigns within a CMS/e-commerce platform.

Soft Skills

  • Commercial Acumen: A trader's mindset with a relentless focus on driving sales, revenue, and profitability.
  • Data-Driven Decision Making: The ability to translate complex data into clear, actionable strategies and business decisions.
  • Customer-Centric Mindset: A deep empathy for the user and a passion for creating seamless, intuitive, and engaging online experiences.
  • Stakeholder Management: Excellent communication and influencing skills to collaborate effectively with cross-functional teams and senior leaders.
  • Project Management: Strong organizational skills to manage multiple projects, timelines, and priorities in a fast-paced environment.
  • Adaptability & Resilience: Ability to thrive in a dynamic, rapidly changing environment and navigate ambiguity.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor’s Degree

Preferred Education:

  • Master’s Degree or relevant certifications (e.g., Google Analytics IQ, Digital Marketing Certifications)

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • Economics
  • Information Systems

Experience Requirements

Typical Experience Range: 5-8 years of progressive experience in an e-commerce or digital trading role.

Preferred:

  • A proven track record of achieving significant year-over-year growth in an e-commerce channel.
  • Experience managing a multi-million dollar e-commerce P&L for a direct-to-consumer (D2C) brand or a major online retailer.
  • Demonstrable experience leading a website redesign, replatforming project, or major CRO program.
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