Torchora
Back to Home

Key Responsibilities and Required Skills for E-Zine Publisher

💰 $55,000 - $85,000

PublishingMarketingContent CreationDigital Media

🎯 Role Definition

As our E-Zine Publisher, you will be the editor-in-chief, creative director, and marketing strategist for our digital magazine. Your mission is to captivate our target audience by producing high-quality, engaging content and to grow our subscriber base through innovative distribution and promotion strategies. You will manage the e-zine from initial concept to final analytics report, ensuring each issue not only meets but exceeds our brand standards and performance goals. This is a highly autonomous role perfect for a self-starter who is passionate about digital storytelling and community building.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Content Creator / Content Specialist
  • Digital Marketing Coordinator
  • Junior Editor or Staff Writer
  • Graphic Designer with a content focus

Advancement To:

  • Senior Editor / Managing Editor
  • Content Director / Head of Content
  • Head of Digital Publishing
  • Marketing Manager

Lateral Moves:

  • Content Marketing Manager
  • Email Marketing Manager
  • Digital Strategist

Core Responsibilities

Primary Functions

  • Develop, own, and execute a comprehensive content strategy and a forward-looking editorial calendar to ensure a consistent and engaging publication schedule.
  • Manage the end-to-end production lifecycle of the e-zine, from brainstorming and ideation through to writing, design, publication, and post-launch analysis.
  • Write, commission, edit, and proofread a diverse range of long-form and short-form content, including feature articles, interviews, opinion pieces, and listicles, ensuring impeccable quality and adherence to our brand voice.
  • Source, manage, and nurture a network of freelance writers, photographers, illustrators, and other creative contributors, handling contracts and payments.
  • Conceptualize and execute visually stunning layouts and graphic elements using design software, ensuring a cohesive and modern aesthetic for every issue.
  • Oversee and manage the email marketing platform for e-zine distribution, including list segmentation, automation, and A/B testing to optimize performance.
  • Formulate and implement aggressive audience growth strategies to expand our subscriber base through organic search, social media, partnerships, and paid channels.
  • Define and track key performance indicators (KPIs), such as open rates, click-through rates, subscriber growth, and on-site engagement, delivering regular performance reports to stakeholders.
  • Develop and execute monetization strategies, including securing advertising placements, affiliate partnerships, and sponsored content opportunities.
  • Act as the primary brand guardian for the e-zine, ensuring all content, visuals, and communications consistently reflect the organization's tone, style, and values.
  • Conduct in-depth SEO keyword research and apply on-page and technical SEO best practices to all content to maximize organic search visibility.
  • Create and schedule compelling promotional content for various social media platforms (Instagram, LinkedIn, Twitter, etc.) to drive traffic and engagement for each new issue.

Secondary Functions

  • Stay relentlessly current with emerging trends in digital publishing, email marketing, content strategy, and design to keep the e-zine innovative and competitive.
  • Manage the e-zine's budget, tracking all expenses related to freelance contributions, software subscriptions, and marketing initiatives.
  • Repurpose and syndicate e-zine content for other digital channels, such as the company blog, social media highlights, and video scripts, to maximize reach.
  • Actively monitor and engage with reader feedback and comments, fostering a strong sense of community and using insights to inform future content.
  • Conduct regular, thorough competitor analysis to identify content gaps, emerging topics, and strategic opportunities within our niche.
  • Secure and manage cross-promotional partnerships with complementary brands, influencers, and publications to reach new audiences.
  • Maintain a well-organized digital archive of all past e-zine issues, creative assets, and freelance contributor information.
  • Ensure all published content, including images and text, is fully compliant with copyright laws and data privacy regulations (e.g., GDPR, CCPA).

Required Skills & Competencies

Hard Skills (Technical)

  • Content Creation & Editing: Exceptional long-form writing, storytelling, and copyediting skills with a portfolio to prove it.
  • Graphic Design: Proficiency in the Adobe Creative Suite (specifically InDesign, Photoshop, Illustrator) or similar design tools like Canva for creating professional layouts.
  • Email Marketing Platforms: Hands-on experience with email service providers like Mailchimp, ConvertKit, Klaviyo, or HubSpot, including automation and segmentation.
  • CMS Proficiency: Strong working knowledge of Content Management Systems, particularly WordPress, for publishing and managing web content.
  • SEO & Analytics: Demonstrated understanding of SEO principles and tools (e.g., SEMrush, Ahrefs) and web analytics platforms (e.g., Google Analytics).
  • Project Management: Experience using project management tools (e.g., Asana, Trello, Monday.com) to manage complex editorial workflows and deadlines.

Soft Skills

  • Creative Vision: A strong artistic and editorial sense, with the ability to translate abstract ideas into compelling content and design.
  • Strategic Thinking: The ability to think big-picture, connect content to business goals, and use data to make informed strategic decisions.
  • Organizational Prowess: Meticulous attention to detail and superb organizational skills to juggle multiple projects, deadlines, and contributors simultaneously.
  • Autonomy & Initiative: A highly motivated self-starter who can work independently, manage their own schedule, and proactively drive projects forward.
  • Communication & Collaboration: Excellent interpersonal and communication skills for effectively managing freelancers, liaising with internal teams, and engaging with partners.
  • Adaptability: A flexible and resilient mindset, eager to learn new tools and adapt to the fast-paced, ever-changing digital media landscape.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree or equivalent practical experience.

Preferred Education:

  • Bachelor's or Master's Degree in a relevant field.

Relevant Fields of Study:

  • Journalism
  • Communications
  • Marketing
  • English / Creative Writing
  • Graphic Design

Experience Requirements

Typical Experience Range:

  • 3-5+ years of experience in digital content creation, publishing, or a closely related role.

Preferred:

  • A strong portfolio showcasing published digital work, management of a publication (personal or professional), and examples of successful content or marketing campaigns is highly desired. Experience directly managing freelancers and an editorial budget is a significant plus.
Explore More Careers