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Key Responsibilities and Required Skills for Email Marketing Associate

💰 $50,000 - $75,000

MarketingDigital MarketingEmail Marketing

🎯 Role Definition

The Email Marketing Associate is responsible for planning, executing, and optimizing email campaigns to engage customers, drive conversions, and support overall marketing objectives. This role involves managing email lists, designing templates, analyzing campaign performance, and collaborating with cross-functional teams to enhance brand communication and lead generation. The ideal candidate is detail-oriented, data-driven, and creative, with strong communication skills and experience in email marketing tools and analytics.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Coordinator
  • Digital Marketing Assistant
  • CRM Coordinator

Advancement To:

  • Email Marketing Specialist
  • Digital Marketing Manager
  • CRM Manager

Lateral Moves:

  • Content Marketing Associate
  • Marketing Automation Specialist

Core Responsibilities

Primary Functions

  1. Develop, execute, and manage email marketing campaigns to promote products, services, and events.
  2. Segment email lists and create targeted campaigns for different customer groups to maximize engagement and conversion rates.
  3. Design and implement email templates and layouts that are visually appealing, mobile-friendly, and aligned with brand guidelines.
  4. Conduct A/B and multivariate testing on subject lines, content, and call-to-actions to optimize performance.
  5. Track, analyze, and report on campaign metrics, including open rates, click-through rates, conversions, and ROI.
  6. Maintain and update email marketing databases, ensuring data accuracy, hygiene, and compliance with privacy regulations (e.g., GDPR, CAN-SPAM).
  7. Collaborate with content, design, and product teams to create compelling copy, visuals, and offers for campaigns.
  8. Implement automated email workflows and nurture sequences for lead generation, customer onboarding, and retention.
  9. Monitor industry trends, competitor email campaigns, and new technologies to recommend improvements and innovative approaches.
  10. Ensure all emails are tested across platforms and devices before deployment.
  11. Assist in planning seasonal, promotional, and event-driven campaigns aligned with marketing strategy.
  12. Coordinate with external vendors and email service providers to optimize deliverability and performance.
  13. Troubleshoot email deployment issues and provide solutions to technical challenges.
  14. Maintain documentation for email marketing processes, templates, and best practices.
  15. Work with analytics teams to integrate email marketing performance with broader marketing metrics.
  16. Manage subscriber preferences, opt-ins, opt-outs, and engagement scoring.
  17. Support lead scoring and segmentation efforts to improve targeting efficiency.
  18. Review and update campaign content to maintain relevance, accuracy, and brand consistency.
  19. Contribute to cross-channel marketing initiatives and campaigns, ensuring email marketing aligns with broader marketing efforts.
  20. Provide recommendations for improving email engagement, conversion, and overall marketing ROI.

Secondary Functions

  • Support ad-hoc data analysis and email campaign experiments.
  • Contribute to marketing automation strategy and roadmap.
  • Assist in integrating email performance insights with CRM and marketing platforms.
  • Participate in cross-functional meetings to align campaigns with business goals.

Required Skills & Competencies

Hard Skills (Technical)

  • Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo, Salesforce Marketing Cloud).
  • Strong understanding of email design, HTML/CSS basics, and responsive email templates.
  • Knowledge of email automation, workflows, and nurture campaigns.
  • Experience with A/B testing, segmentation, and personalization strategies.
  • Data analysis and reporting skills using Excel, Google Analytics, or other analytics tools.
  • Understanding of deliverability best practices, spam compliance, and CAN-SPAM/GDPR regulations.
  • Ability to create and manage email lists, subscriber segmentation, and engagement tracking.
  • Familiarity with CRM systems and integration of email marketing with broader marketing efforts.
  • Knowledge of content creation and copywriting for email campaigns.
  • Experience managing multiple campaigns and maintaining organized workflows.

Soft Skills

  • Excellent written and verbal communication.
  • Strong analytical and problem-solving abilities.
  • Detail-oriented with high accuracy in execution.
  • Creative thinking for engaging email content and campaigns.
  • Time management and multitasking skills.
  • Collaborative team player across marketing, sales, and product teams.
  • Adaptable to fast-paced, evolving marketing environments.
  • Customer-focused mindset with strong understanding of target audiences.
  • Ability to prioritize tasks and meet deadlines consistently.
  • Proactive and results-oriented with continuous improvement mindset.

Education & Experience

Educational Background

Minimum Education:
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

Preferred Education:
Certifications in Email Marketing, Digital Marketing, or Marketing Automation.

Relevant Fields of Study:

  • Marketing
  • Digital Marketing
  • Communications
  • Business Administration

Experience Requirements

Typical Experience Range:
1–3 years of experience in email marketing or digital marketing roles.

Preferred:
3–5 years of experience managing email campaigns, automation workflows, analytics, and integration with CRM systems.

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