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Key Responsibilities and Required Skills for Email Marketing Coordinator

💰 $45,000 - $65,000

MarketingDigital MarketingEmail MarketingCommunications

🎯 Role Definition

This role requires a highly motivated and creative Email Marketing Coordinator to join our dynamic marketing team. In this role, you will be the driving force behind our email communication strategy, responsible for the entire lifecycle of our email marketing campaigns. You will own the email calendar, build and deploy engaging campaigns, analyze performance, and continuously optimize for better results. The ideal candidate is a blend of a creative storyteller and a data-savvy analyst, with a passion for building customer relationships and a meticulous eye for detail. You will work cross-functionally with content, design, and product teams to ensure our email channel is a powerful engine for customer engagement, retention, and growth.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Assistant or Intern
  • Content Coordinator
  • Social Media Coordinator
  • Junior Copywriter

Advancement To:

  • Email Marketing Manager
  • Marketing Automation Specialist
  • CRM Manager
  • Digital Marketing Manager

Lateral Moves:

  • Content Strategist
  • Digital Advertising Specialist
  • SEO/SEM Specialist
  • Social Media Manager

Core Responsibilities

Primary Functions

  • Manage the end-to-end production of email marketing campaigns, including planning, copywriting, setup, QA testing, scheduling, and deployment.
  • Own and maintain the master email marketing calendar, coordinating with various departments to ensure a cohesive and strategic communication schedule.
  • Develop and execute audience segmentation strategies to deliver personalized and relevant content to different user groups, enhancing engagement and conversion rates.
  • Build responsive email templates using HTML/CSS and WYSIWYG editors within our Email Service Provider (ESP) platform.
  • Conduct rigorous A/B and multivariate tests on subject lines, email content, CTAs, send times, and layouts to continuously improve key performance indicators (KPIs).
  • Monitor and analyze campaign performance metrics, including open rates, click-through rates, conversion rates, and unsubscribe rates, providing regular performance reports with actionable insights.
  • Manage the health and growth of our email subscriber database, implementing list growth strategies and ensuring data hygiene and compliance with regulations like CAN-SPAM and GDPR.
  • Develop and implement automated email workflows and lifecycle marketing programs, such as welcome series, re-engagement campaigns, and post-purchase follow-ups.
  • Collaborate with the creative and content teams to develop compelling copy, imagery, and assets that align with brand voice and campaign goals.
  • Troubleshoot technical issues related to email rendering, list segmentation, and campaign automation to ensure a seamless user experience.
  • Stay current with email marketing best practices, industry trends, and new technologies to identify and implement new opportunities for growth.
  • Document all email marketing processes, from campaign briefing and setup to reporting and analysis, to ensure consistency and efficiency.
  • Manage the proofreading and quality assurance process for all email communications, ensuring they are error-free, on-brand, and optimized for all devices.
  • Report on the direct impact of email marketing efforts on lead generation, customer retention, and overall revenue.
  • Execute triggered and transactional email campaigns, ensuring they are timely, accurate, and provide value to the customer journey.

Secondary Functions

  • Assist in the development and execution of SMS/MMS marketing campaigns as a complementary channel to email.
  • Collaborate with the social media and content teams to align messaging and promotions for integrated, cross-channel marketing campaigns.
  • Support the broader marketing team with copywriting for landing pages, ad campaigns, and other marketing collateral as needed.
  • Pull and analyze customer data from various sources to provide insights that inform personalization and segmentation strategies.
  • Contribute to the testing and optimization of website landing pages associated with email marketing campaigns to improve conversion funnels.

Required Skills & Competencies

Hard Skills (Technical)

  • Email Service Providers (ESPs): Proficiency with major platforms such as Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud, or similar.
  • Marketing Automation: Experience building and managing automated workflows, drip campaigns, and customer journeys.
  • HTML/CSS for Email: Basic to intermediate knowledge of HTML and CSS for troubleshooting and building responsive email templates.
  • Data Analysis & Reporting: Ability to analyze campaign data, generate insightful reports, and use metrics to inform strategy.
  • A/B Testing: Proven experience designing, executing, and interpreting the results of A/B and multivariate tests.
  • Google Analytics: Familiarity with using Google Analytics to track email traffic, user behavior, and conversion goals.
  • List Segmentation: Strong understanding of database segmentation techniques and customer data management.

Soft Skills

  • Attention to Detail: Meticulous and thorough, with a keen eye for catching errors in copy, design, and technical setup.
  • Excellent Written Communication: Ability to craft compelling, clear, and grammatically correct copy for various audiences.
  • Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
  • Analytical Mindset: A data-driven approach to marketing with the ability to translate data into actionable insights and strategic recommendations.
  • Creativity: Ability to brainstorm and develop fresh ideas for campaigns that engage and delight customers.
  • Collaborative Spirit: A proactive team player who can work effectively with cross-functional teams, including design, content, and product.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree in a relevant field or equivalent practical experience.

Preferred Education:

  • Bachelor's Degree with a focus on Marketing or Communications.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Business Administration
  • Journalism / English

Experience Requirements

Typical Experience Range:

  • 1-3 years of hands-on experience in an email marketing or digital marketing role.

Preferred:

  • Proven experience managing email campaigns from concept to completion in a B2C or e-commerce environment.
  • Demonstrable success in growing an email list and improving engagement metrics.
  • Direct experience working within a major ESP like Klaviyo, HubSpot, or a similar platform.
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