Torchora
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Key Responsibilities and Required Skills for Enrollment Representative

💰 $45,000 - $65,000

AdmissionsHigher EducationStudent ServicesSalesRecruitment

🎯 Role Definition

This role requires a dynamic and results-oriented Enrollment Representative to be the face and voice of our institution. In this pivotal role, you will serve as the primary point of contact for prospective students, providing comprehensive guidance and support throughout the admissions and enrollment lifecycle. You will be responsible for managing a pipeline of inquiries, converting prospects into applicants, and ultimately helping students achieve their educational aspirations. This position requires a unique blend of consultative sales, student advocacy, and administrative expertise, making it central to our institution's growth and success.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Customer Service Representative
  • Sales Associate / Inside Sales Representative
  • Administrative Assistant / Coordinator
  • Recent College Graduate (especially in Communications, Business, or Marketing)

Advancement To:

  • Senior Enrollment Representative / Team Lead
  • Assistant Director of Admissions
  • Director of Admissions
  • Corporate Recruiter / Training Manager

Lateral Moves:

  • Academic Advisor
  • Financial Aid Counselor
  • Student Success Coach
  • Marketing Coordinator

Core Responsibilities

Primary Functions

  • Proactively manage and respond to a high volume of prospective student inquiries via phone, email, text, and virtual meetings in a timely and professional manner.
  • Conduct in-depth consultative interviews to understand each prospective student's unique background, motivations, and career goals to effectively align them with suitable academic programs.
  • Serve as a subject matter expert on all institutional programs, policies, procedures, and student outcomes, providing accurate and compelling information to applicants.
  • Guide students meticulously through every stage of the admissions funnel, from the initial application and document submission to financial aid counseling and final registration.
  • Develop and maintain strong, lasting relationships with prospective students and their families to build trust and facilitate a smooth enrollment experience.
  • Consistently meet and exceed established weekly, monthly, and quarterly enrollment targets and performance metrics through strategic outreach and follow-up.
  • Utilize the Customer Relationship Management (CRM) system (e.g., Salesforce, Slate) to diligently track all interactions, manage student pipelines, and maintain data integrity.
  • Execute a structured communication plan, including scheduled follow-ups and personalized outreach, to nurture leads and re-engage inactive prospects.
  • Represent the institution with professionalism and enthusiasm during virtual and in-person recruitment events, such as open houses, information sessions, and college fairs.
  • Collaborate with the Financial Aid department to assist students in understanding their funding options, completing the FAFSA, and navigating the financial aid process.
  • Review application materials to ensure all required documentation is received and meets institutional standards for admission.
  • Conduct campus tours or virtual walk-throughs, showcasing facilities and articulating the unique value proposition of the student experience.
  • Overcome applicant objections and concerns by providing empathetic, solution-oriented guidance and transparent information.
  • Maintain up-to-date knowledge of industry trends, competitor offerings, and regulatory changes within higher education admissions.
  • Prepare and deliver engaging presentations to diverse audiences of prospective students, parents, and high school counselors.

Secondary Functions

  • Collaborate with the marketing team to provide feedback on the effectiveness of lead generation campaigns and suggest improvements for recruitment materials.
  • Assist in the planning, coordination, and execution of on-campus and virtual recruitment events to attract and engage prospective students.
  • Participate in regular team meetings and training sessions to enhance product knowledge, refine sales techniques, and foster a collaborative environment.
  • Generate regular reports on recruitment activities, pipeline status, and enrollment forecasting for admissions leadership.
  • Mentor and support new enrollment representatives, sharing best practices and institutional knowledge.
  • Support ad-hoc data requests and exploratory data analysis to identify trends in student recruitment.
  • Contribute to the organization's data strategy and roadmap by ensuring high-quality data entry.
  • Participate in sprint planning and agile ceremonies within the admissions and marketing teams.

Required Skills & Competencies

Hard Skills (Technical)

  • CRM Software Proficiency: Expertise in using CRM systems like Salesforce, Slate, or similar platforms for lead management and communication tracking.
  • Student Information Systems (SIS): Experience with SIS platforms such as Banner, PeopleSoft, or CampusVue for managing student records.
  • Microsoft Office Suite: Advanced proficiency in Word, Excel, Outlook, and PowerPoint for communication, reporting, and presentations.
  • Communication Technologies: Skilled in using modern communication tools, including VoIP phone systems, video conferencing (Zoom, Teams), and mass texting platforms.
  • Data Entry & Management: High level of accuracy and efficiency in entering and maintaining student data.
  • Presentation Skills: Ability to create and deliver compelling digital and in-person presentations.

Soft Skills

  • Interpersonal & Communication Skills: Exceptional verbal and written communication abilities with a talent for active listening and building rapport.
  • Sales & Persuasion: A consultative, goal-oriented mindset with the ability to ethically guide prospects to a decision.
  • Empathy & Relationship Building: Genuine ability to connect with individuals from diverse backgrounds and build trust-based relationships.
  • Time Management & Organization: Superior organizational skills to manage a high-volume pipeline and multiple competing priorities effectively.
  • Resilience & Adaptability: Ability to handle rejection, adapt to changing priorities, and maintain a positive attitude in a fast-paced environment.
  • Problem-Solving: Proactive in identifying challenges in the enrollment process and resourceful in finding effective solutions for students.
  • Self-Motivated & Goal-Oriented: A driven professional who is focused on achieving and exceeding individual and team targets.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree from an accredited institution.

Preferred Education:

  • Master's Degree in Higher Education Administration, Counseling, Marketing, or a related field.

Relevant Fields of Study:

  • Communications
  • Business Administration
  • Marketing
  • Education
  • Psychology
  • Liberal Arts

Experience Requirements

Typical Experience Range:

  • 2-5 years of professional experience in admissions, recruitment, consultative sales, account management, or a highly relevant customer-facing role.

Preferred:

  • Prior experience working directly in a college or university admissions office is highly desirable.
  • Demonstrable track record of meeting or exceeding performance goals in a metrics-driven environment.
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