Event Reporter | Torchora

🎯 Role Definition

As an Event Reporter, you are a master storyteller and an on-the-ground journalist responsible for covering live events from start to finish. Your mission is to immerse yourself in the event environment, identify key trends and narratives, and produce a variety of high-quality, engaging content across multiple platforms. You will be our audience's eyes and ears, providing them with timely, insightful, and exclusive coverage that captures the essence of the experience and reinforces our position as an industry thought leader. This role requires a unique blend of journalistic integrity, content creation savvy, and an outgoing personality to network and uncover the most compelling stories.

📈 Career Progression

Typical Career Path

Entry Point From:

Junior Journalist or Staff Writer
Social Media Coordinator / Manager
Content Creator or Brand Journalist
Marketing or Communications Assistant

Advancement To:

Senior Reporter or Editor
Content Strategist or Content Marketing Manager
Producer (Video/Podcast)
Communications Manager

Lateral Moves:

Public Relations Specialist
Digital Journalist
Field Marketing Manager
Brand Ambassador

Core Responsibilities

Primary Functions

Travel nationally and internationally to provide comprehensive, on-the-ground coverage of industry conferences, trade shows, product launches, and other key events.
Identify, research, and pitch compelling story angles and content ideas before, during, and after each event.
Conduct insightful and professional on-camera and written interviews with keynote speakers, industry experts, executives, partners, and attendees.
Write and publish a variety of high-quality written content under tight deadlines, including breaking news hits, in-depth feature articles, session recaps, and thought leadership pieces.
Generate a continuous stream of engaging real-time content for social media platforms (e.g., live-tweeting sessions on X, posting video clips and photo galleries to LinkedIn and Instagram).
Conceptualize, shoot, and edit short-form and long-form video content, including interviews, event highlight reels, and social media shorts.
Capture high-quality photography of event proceedings, speakers, networking sessions, and exhibition halls to be used across all content channels.
Host and moderate live-streamed panels, interviews, or Q&A sessions from the event floor.
Develop and maintain strong relationships with industry influencers, media personalities, and key stakeholders to facilitate exclusive content opportunities.
Proactively network throughout events to gather intel, source stories, and act as a brand ambassador.
Adhere to brand guidelines and journalistic ethics, ensuring all content is accurate, fair, and aligned with our company's voice and tone.
Collaborate with the editorial and marketing teams to develop a cohesive pre-event, live, and post-event content strategy.
Monitor industry trends and competitor activities at events to inform our content and business strategies.
Manage all logistical aspects of event attendance, including scheduling interviews, planning daily content agendas, and coordinating with event organizers.
Repurpose event content into various formats, such as blog posts, case studies, white papers, and webinar presentations, to maximize its value and reach.

Secondary Functions

Analyze the performance of event-related content using analytics tools, providing reports on engagement, reach, and other key metrics to demonstrate ROI.
Maintain and manage all reporting equipment, including cameras, microphones, lighting, and other necessary gear.
Contribute to the organization's overall content calendar, ensuring event coverage is integrated seamlessly with other marketing and editorial initiatives.
Assist the social media team in community management by responding to comments and questions related to event coverage.
Support ad-hoc data requests and exploratory data analysis related to event trends and audience feedback.
Participate in post-mortem meetings to evaluate the success of event coverage and identify areas for improvement in future events.
Stay updated on the latest digital storytelling tools, social media trends, and content creation technologies to keep our coverage innovative.

Required Skills & Competencies

Hard Skills (Technical)

Expert-level Writing & Editing: Mastery of AP style and the ability to produce clean, compelling copy on tight deadlines.
Videography & Video Editing: Proficiency with DSLR/mirrorless cameras and editing software like Adobe Premiere Pro or Final Cut Pro.
Photography: Strong skills in digital photography, including shot composition, lighting, and photo editing with tools like Adobe Lightroom.
Social Media Management: In-depth knowledge of all major platforms (X/Twitter, LinkedIn, Instagram, TikTok, Facebook) and proficiency with scheduling/analytics tools (e.g., Sprout Social, Hootsuite).
Content Management Systems (CMS): Experience publishing content on platforms like WordPress.
Live Streaming Technology: Familiarity with tools and platforms for live streaming video content (e.g., StreamYard, OBS, LinkedIn Live).
Audio Recording/Editing: Competence in capturing clean audio for interviews and podcasts, with basic editing skills.

Soft Skills

Exceptional Storytelling: The ability to identify and craft a compelling narrative from complex information or live proceedings.
Interpersonal & Networking Skills: A natural ability to build rapport quickly, engage with people from all professional levels, and make them feel comfortable on camera.
Adaptability & Grace Under Pressure: Thrives in fast-paced, unpredictable live environments and can pivot strategy on the fly.
High-Level of Initiative & Autonomy: A self-starter who can manage their own schedule, hunt down stories, and work independently with minimal supervision.
Keen Observational Skills: An eye for detail and the ability to spot emerging trends, interesting interactions, and unique story angles that others might miss.
Time Management & Organization: Flawless ability to juggle multiple tasks, prioritize effectively, and meet a succession of rolling deadlines.
Public Speaking & On-Camera Presence: Confidence and clarity when speaking publicly, hosting interviews, and presenting on camera.
Critical Thinking: Ability to quickly analyze information, ask probing questions, and understand the deeper implications of a topic.

Education & Experience

Educational Background

Minimum Education:

Bachelor's Degree in a relevant field.

Preferred Education:

Bachelor's or Master's Degree.

Relevant Fields of Study:

Journalism
Communications
Marketing
English
Broadcasting or Media Production

Experience Requirements

Typical Experience Range:

3-7 years of professional experience in journalism, content creation, or a similar role with a heavy emphasis on event coverage.

Preferred:

A strong, diverse portfolio showcasing a range of event coverage (written articles, video interviews, social media campaigns) is highly required and will be heavily weighted. Verifiable experience covering events in our specific industry is a significant plus.