Torchora
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Key Responsibilities and Required Skills for Executive VP Marketing

💰 $350,000 - $550,000+

MarketingExecutive LeadershipC-SuiteStrategyDemand Generation

🎯 Role Definition

As a pivotal member of the executive leadership team, the Executive Vice President of Marketing will be the chief storyteller and growth architect for our brand. You will be responsible for developing and executing a comprehensive, multi-channel marketing strategy that elevates our market position, drives significant demand generation, and builds lasting customer relationships. This role requires a blend of strategic vision, creative leadership, and analytical rigor to lead a high-performing global team and shape the future trajectory of our company.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Senior Vice President (SVP) of Marketing
  • Vice President (VP) of Marketing
  • Chief Marketing Officer (from a smaller organization or startup)

Advancement To:

  • Chief Marketing Officer (CMO)
  • Chief Revenue Officer (CRO)
  • Chief Operating Officer (COO) or President

Lateral Moves:

  • EVP of Strategy & Growth
  • Chief Experience Officer (CXO)

Core Responsibilities

Primary Functions

  • Architect and execute a comprehensive global marketing strategy that aligns with the company's long-term business objectives and drives significant revenue growth.
  • Serve as a key member of the executive leadership team, providing strategic marketing counsel and contributing to overall company strategy and direction.
  • Lead, mentor, and scale a high-performing, global marketing organization across all functions, including Brand, Digital Marketing, Demand Generation, Product Marketing, Public Relations, and Content.
  • Own the complete marketing budget, ensuring optimal allocation of resources across channels and initiatives to maximize ROI and achieve performance targets.
  • Develop and champion the corporate brand identity, narrative, and positioning to establish a clear, differentiated, and compelling presence in the market.
  • Drive the digital transformation of the marketing function, building a best-in-class MarTech stack and leveraging data analytics to create personalized, high-impact customer experiences.
  • Establish, monitor, and report on key performance indicators (KPIs) and marketing metrics to the CEO and Board of Directors, providing actionable insights and strategic recommendations.
  • Spearhead the development and execution of integrated demand generation campaigns that build a robust sales pipeline and accelerate the sales cycle.
  • Forge a strong, collaborative partnership with the sales organization, ensuring tight alignment on go-to-market strategies, lead management processes, and revenue goals.
  • Oversee all public relations and corporate communications strategies to manage the company's reputation, increase media presence, and secure thought leadership positioning.
  • Guide the product marketing team in developing powerful go-to-market strategies, compelling product positioning, and effective sales enablement materials for new and existing products.
  • Champion a data-driven and customer-centric culture throughout the organization, utilizing market research, competitive analysis, and customer insights to inform all strategic decisions.
  • Drive customer acquisition, engagement, and retention strategies, overseeing the entire customer lifecycle from initial awareness to long-term advocacy.
  • Evaluate and innovate new marketing channels, technologies, and methodologies to maintain a competitive edge and drive continuous performance improvement.
  • Lead the company's content strategy, ensuring the creation of high-quality, relevant content that engages target audiences and drives conversions across the funnel.
  • Manage relationships with key external partners, including advertising agencies, PR firms, and technology vendors, to ensure alignment and execution excellence.
  • Represent the company as a key spokesperson and brand evangelist at industry events, with the press, and in front of key customers and partners.
  • Oversee the development of a cohesive international marketing strategy, ensuring brand consistency while adapting tactics to local market needs and cultural nuances.
  • Foster a culture of creativity, collaboration, and continuous learning within the marketing team, attracting and retaining top-tier talent.
  • Analyze and interpret complex market trends and competitive landscapes to identify new strategic opportunities and potential threats to the business.

Secondary Functions

  • Provide executive oversight for ad-hoc data requests and strategic exploratory data analysis to uncover new growth levers.
  • Act as the executive sponsor for the organization's data and analytics strategy, ensuring marketing's needs are central to the roadmap.
  • Champion cross-functional collaboration, working closely with Product, Sales, and Finance leaders to translate business needs into cohesive, company-wide initiatives.
  • Provide strategic direction and executive sponsorship for agile marketing workflows, ensuring teams are aligned with quarterly and annual business priorities.

Required Skills & Competencies

Hard Skills (Technical)

  • Go-to-Market (GTM) Strategy: Deep expertise in designing and launching comprehensive GTM plans for new products, features, and market entries.
  • Financial Acumen & P&L Management: Mastery of budget creation, financial forecasting, and managing a multi-million dollar marketing P&L to deliver measurable ROI.
  • Advanced Data Analytics & BI: Proficiency in leveraging BI tools (Tableau, Power BI) and analytics platforms to derive strategic insights from complex data sets.
  • MarTech Stack Architecture: Strategic understanding of building, integrating, and optimizing a modern marketing technology stack (CRM, Automation, Analytics, etc.).
  • Marketing Automation Platforms: Executive-level knowledge of platforms like Marketo, HubSpot, or Pardot to drive efficiency and scale demand generation.
  • CRM Systems Expertise: Deep familiarity with Salesforce or similar CRM platforms to ensure seamless sales and marketing alignment.
  • Full-Funnel Digital Marketing: Comprehensive knowledge of all digital channels, including SEO, SEM, PPC, Account-Based Marketing (ABM), and social media advertising.

Soft Skills

  • Executive Leadership & Vision: Ability to inspire, lead, and develop a large, diverse team while setting a clear and compelling vision for the future of marketing.
  • Strategic & Critical Thinking: Capacity to operate at a 30,000-foot view to craft long-term strategy while also understanding the executional details.
  • C-Level Communication & Influence: Exceptional presentation and communication skills, with the ability to articulate marketing strategy and performance to the board, investors, and executive peers.
  • Cross-Functional Collaboration: A natural ability to build strong partnerships with heads of Sales, Product, Finance, and other departments to drive unified business outcomes.
  • Data-Driven Decision Making: A firm commitment to using data and metrics to make decisions, test hypotheses, and justify investments.
  • Change Management: Proven ability to lead organizational transformation, guide teams through ambiguity, and drive adoption of new processes and technologies.
  • Innovation & Creativity: A forward-thinking mindset that constantly seeks out new, creative ways to break through the noise and connect with customers.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Master of Business Administration (MBA) or a Master's degree in Marketing or a related field.

Relevant Fields of Study:

  • Business Administration
  • Marketing
  • Communications

Experience Requirements

Typical Experience Range:

  • 15+ years of progressive marketing experience, with a minimum of 8-10 years in a senior leadership capacity (VP-level or higher) managing sizable teams and budgets.

Preferred:

  • A proven and demonstrable track record of scaling a marketing function within a high-growth technology, SaaS, or B2B enterprise environment.
  • Extensive experience presenting strategy, plans, and results to a Board of Directors.
  • Experience leading a global marketing organization with direct reports in multiple international regions.
  • Prior experience serving as a key member of a company's executive leadership team.
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