Torchora
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Key Responsibilities and Required Skills for Fashion Writer

💰 $55,000 - $85,000

Writing & EditingMarketing & CommunicationsFashion & E-commerce

🎯 Role Definition

This role requires a dynamic and talented Fashion Writer to join our creative team. In this role, you will be the voice of our brand, responsible for creating engaging, informative, and aspirational content that resonates with our target audience. You will be a master storyteller, weaving narratives around our collections, the latest trends, and the lifestyle we represent. From compelling product descriptions that drive sales to long-form editorial features that build brand authority, your words will shape our identity and connect us with the fashion community. This position requires a deep understanding of the fashion landscape, a flair for creative writing, and a strategic mindset to ensure all content is on-brand, SEO-optimized, and impactful.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Junior Copywriter / Content Creator
  • Editorial Assistant
  • Fashion Merchandising Assistant
  • Social Media Coordinator

Advancement To:

  • Senior Fashion Writer / Editor
  • Content Strategist
  • Managing Editor
  • Brand Voice Manager

Lateral Moves:

  • Social Media Manager
  • Public Relations (PR) Specialist
  • E-commerce Content Merchandiser

Core Responsibilities

Primary Functions

  • Conceptualize, research, and write high-quality, engaging long-form editorial content, including trend reports, designer interviews, style guides, and seasonal lookbooks for our company blog and digital magazine.
  • Craft compelling, on-brand, and SEO-optimized product descriptions for our e-commerce platform, highlighting key features, fabric details, fit, and styling advice to drive conversions and reduce returns.
  • Develop and write persuasive copy for all digital marketing channels, including email marketing campaigns, newsletters, website landing pages, and paid social media ads.
  • Generate creative and platform-specific copy for all social media channels, including engaging Instagram captions, informative Pinterest descriptions, and scripts for TikTok and Reels.
  • Collaborate closely with stylists, photographers, and graphic designers during photoshoots to ensure the written narrative aligns perfectly with the visual direction and captures the essence of each collection.
  • Act as a key guardian of the brand's voice and tone, ensuring absolute consistency across all written materials, from customer service macros to global press releases.
  • Conduct in-depth keyword research and apply SEO best practices to all web content to increase organic search visibility and drive qualified traffic.
  • Interview industry experts, designers, influencers, and internal stakeholders to produce authentic and authoritative content.
  • Pitch and develop fresh, innovative content ideas for weekly and monthly editorial calendars that align with marketing objectives and product launch timelines.
  • Proofread and edit all copy for grammar, spelling, punctuation, and style, maintaining the highest standard of quality before publication.
  • Write and edit compelling UX microcopy for our website and mobile app, including navigation links, buttons, and error messages, to ensure a seamless user journey.
  • Contribute to the development of seasonal campaign concepts and messaging strategies in partnership with the broader marketing and creative teams.
  • Stay meticulously up-to-date with emerging fashion trends, industry news, competitor activities, and cultural events to ensure our content is timely, relevant, and forward-thinking.
  • Repurpose and update existing content to maximize its value and ensure it remains accurate and effective over time.
  • Assist in the creation of scripts and storyboards for video content, including brand films, tutorials, and behind-the-scenes features.
  • Manage multiple writing projects simultaneously, adhering to strict deadlines within a fast-paced, collaborative environment.
  • Analyze content performance using tools like Google Analytics to understand what resonates with our audience and use insights to inform future content strategy.
  • Develop and maintain a comprehensive brand style guide to be used as a reference across the entire organization.
  • Write detailed and inspiring collection notes and product training materials for internal teams, including retail staff and customer service.
  • Collaborate with the PR team to draft press releases, media alerts, and other external communications that effectively convey our brand story.

Secondary Functions

  • Support the marketing team by drafting copy for event invitations, promotional flyers, and in-store signage.
  • Conduct regular competitor analysis to benchmark content, identify gaps in the market, and discover new opportunities for our brand.
  • Participate in product naming workshops and creative brainstorming sessions for new collection themes and marketing campaigns.
  • Occasionally contribute to internal communications and company newsletters to ensure the brand voice is consistent for all stakeholders.

Required Skills & Competencies

Hard Skills (Technical)

  • Exceptional, world-class writing, editing, and proofreading skills with a sophisticated command of language.
  • Proven expertise in SEO principles and keyword research for content optimization.
  • Proficiency in using Content Management Systems (CMS) such as Shopify, WordPress, or Magento.
  • Experience with email marketing platforms like Klaviyo, Mailchimp, or a similar service.
  • Deep understanding of major social media platforms (Instagram, TikTok, Pinterest, Facebook) and their specific content requirements.
  • Strong ability to conduct in-depth research on fashion history, designers, textiles, and current market trends.
  • Demonstrable experience in writing for e-commerce, including conversion-focused product descriptions and category pages.
  • Familiarity with basic analytics tools (e.g., Google Analytics, SEMrush) to measure and report on content performance.
  • Ability to write effectively across various formats: long-form editorial, short-form social media copy, UX microcopy, and marketing ad copy.
  • A strong portfolio of published work that showcases a range of fashion-related writing styles and formats.

Soft Skills

  • An immense passion for and deep knowledge of the fashion and luxury industries.
  • Exceptional creativity and the ability to generate original, innovative ideas.
  • Excellent verbal communication and interpersonal skills for effective collaboration.
  • Strong organizational skills and the ability to manage multiple projects and tight deadlines.
  • Meticulous attention to detail and a commitment to producing high-quality, error-free work.
  • Adaptability and a proactive approach to learning about emerging trends, technologies, and platforms.
  • A collaborative spirit and the ability to work effectively within a cross-functional team.
  • The ability to receive and implement constructive feedback gracefully.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Bachelor's or Master's Degree

Relevant Fields of Study:

  • Journalism
  • Communications
  • English
  • Marketing
  • Fashion Merchandising

Experience Requirements

Typical Experience Range:

  • 2-5 years of professional writing experience, preferably in the fashion, beauty, or luxury goods industry.

Preferred:

  • A strong portfolio showcasing a variety of high-quality, published fashion content is required. Experience working within a fast-paced e-commerce company or digital publishing environment is highly desirable.
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