Torchora
Back to Home

Key Responsibilities and Required Skills for Field Marketing Coordinator

💰 $55,000 - $75,000

MarketingEventsSales Enablement

🎯 Role Definition

As a Field Marketing Coordinator, you will be the operational backbone of our regional marketing strategy. You are a detail-oriented planner and a proactive problem-solver who bridges the gap between marketing and sales. Your mission is to execute flawless, high-impact field marketing programs—from bustling trade shows to intimate customer dinners—that generate qualified leads, accelerate sales opportunities, and build unforgettable brand experiences. This position requires a blend of logistical expertise, creativity, and a passion for connecting with people, playing a direct role in driving regional revenue and market presence.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Coordinator or Assistant
  • Event Assistant or Coordinator
  • Sales Development Representative (SDR)

Advancement To:

  • Field Marketing Manager
  • Event Marketing Manager
  • Regional Marketing Manager

Lateral Moves:

  • Demand Generation Specialist
  • Partner Marketing Coordinator
  • Digital Marketing Specialist

Core Responsibilities

Primary Functions

  • Conceptualize, plan, and execute a comprehensive calendar of regional field marketing events, including trade shows, industry conferences, customer meetups, and executive roundtables, to drive brand awareness and generate qualified leads.
  • Manage all end-to-end logistics for virtual and in-person events, from venue sourcing, contract negotiation, and vendor management to catering, audio/visual setup, and staffing.
  • Collaborate closely with regional sales teams to identify key markets, target accounts, and strategic event opportunities that align directly with quarterly sales goals and pipeline targets.
  • Oversee the complex logistics of shipping and handling for all event materials, including booth properties, marketing collateral, promotional items (swag), and technical equipment.
  • Develop and meticulously manage detailed project plans, timelines, and checklists for each program to ensure all milestones are met on schedule and within budget.
  • Track and manage individual event budgets, process invoices in a timely manner, and deliver post-event financial reconciliation and ROI analysis to marketing leadership.
  • Act as the primary on-site brand ambassador and point of contact during events, ensuring a high-quality, professional, and positive experience for all prospects, customers, and partners.
  • Drive pre-event promotion and registration through targeted email campaigns, social media outreach, and direct sales enablement, in partnership with the digital and sales teams.
  • Coordinate with sales leadership to ensure disciplined and timely post-event follow-up on all leads, using our CRM system to track MQL-to-SQL conversion and campaign influence.
  • Manage and maintain a central inventory of marketing collateral, promotional giveaways, and event assets, placing orders as needed to ensure stock levels are always sufficient.
  • Build and nurture strong, lasting relationships with external vendors, suppliers, and event partners to ensure seamless execution and cost-effective, high-value services.
  • Support the creation of event-specific marketing assets, including landing pages, email invitations, one-pagers, and slide decks, by collaborating with content and design teams.
  • Conduct thorough post-event debriefs with key sales and marketing stakeholders to gather critical feedback, evaluate event success against established KPIs, and identify areas for future improvement.
  • Research industry trends and monitor the competitive landscape to recommend new and innovative field marketing tactics and unique opportunities for brand engagement.
  • Utilize marketing automation platforms (e.g., Marketo, HubSpot) to build and execute event-related campaigns, segment audience lists, and report on email and registration performance.
  • Ensure all field marketing activities, leads, and expenses are accurately documented and tracked in our project management tools and CRM for complete visibility and attribution.
  • Communicate event strategies, objectives, and logistical details clearly and consistently to all internal stakeholders, including sales, BDRs, marketing, and executive leadership.
  • Support the broader demand generation team with regional campaign execution, including direct mail programs, account-based marketing (ABM) initiatives, and partner co-marketing.
  • Manage the entire lead capture process at events, ensuring data is collected accurately and uploaded promptly into the CRM for correct routing and attribution.
  • Develop and maintain a comprehensive, forward-looking calendar of all field marketing activities, providing clear visibility for the entire go-to-market organization.
  • Assist in negotiating contracts and agreements with event organizers, venues, and third-party vendors to maximize value, mitigate risk, and minimize costs.
  • Curate engaging and memorable on-site experiences for prospects and customers that effectively communicate our brand's value proposition and personality.

Secondary Functions

  • Assist in creating and distributing internal communications and enablement materials to keep the sales team informed about upcoming marketing campaigns and events.
  • Manage the field marketing team's swag and collateral inventory, including tracking, ordering, and organizing materials at a central location.
  • Support the creation of post-event reports and dashboards to visualize performance metrics and share key insights with the wider team.
  • Provide administrative support to the field marketing team as needed, including scheduling meetings, processing expense reports, and managing team calendars.

Required Skills & Competencies

Hard Skills (Technical)

  • Proficiency with CRM software (Salesforce strongly preferred) for lead management, campaign tracking, and reporting.
  • Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or Pardot.
  • Strong budget management and financial tracking skills using tools like Microsoft Excel or Google Sheets.
  • Experience with event management platforms (e.g., Cvent, Bizzabo, Hopin) is a major plus.
  • Familiarity with project management software (e.g., Asana, Monday.com, Trello) to manage complex timelines.
  • Demonstrable experience in event logistics, vendor negotiation, and supplier management.

Soft Skills

  • Exceptional organizational skills and an eagle eye for detail; you sweat the small stuff so others don't have to.
  • Outstanding verbal and written communication abilities, with the confidence to present to internal teams and engage external audiences.
  • Proven ability to multitask and manage multiple, concurrent projects in a fast-paced, high-energy environment without missing a beat.
  • Proactive problem-solving skills and the ability to think on your feet and adapt to changing circumstances gracefully.
    clear
  • A highly collaborative, team-oriented mindset with strong interpersonal skills to build relationships across departments.
  • A natural self-starter with a high level of energy, enthusiasm, and a desire to take ownership of projects from start to finish.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree or equivalent practical experience.

Preferred Education:

  • Bachelor's Degree with a focus in a relevant field.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Business Administration
  • Hospitality Management

Experience Requirements

Typical Experience Range:

  • 1-3 years of relevant experience in a B2B marketing, event coordination, or sales support role.

Preferred:

  • 2+ years of experience specifically in a field marketing or event-focused role within a tech or SaaS company.
Explore More Careers