Key Responsibilities and Required Skills for French Speaking Ecommerce Manager

🎯 Role Definition

This role requires an experienced French Speaking Ecommerce Manager to own and grow our French‑language ecommerce channels and marketplaces (Amazon FR, Cdiscount, Fnac‑Darty, La Redoute, Carrefour, D2C sites). This role blends marketplace management, digital marketing, product content & catalog operations, analytics (GA4), CRO and logistics coordination. The successful candidate will be fluent in French, able to manage P&L targets, and lead cross‑functional programs to increase online revenue, margin and lifetime value across France and French‑speaking territories.

📈 Career Progression

Typical Career Path

Entry Point From:

Ecommerce Coordinator / Ecommerce Specialist (Marketplace Specialist)
Digital Marketing Specialist (Paid & CRM)
Category / Merchandising Assistant with marketplace exposure

Advancement To:

Senior Ecommerce Manager / Head of Ecommerce
Head of Marketplaces or Marketplace Director (France)
Ecommerce Director / Country Manager (France & Benelux)

Lateral Moves:

Category Manager / Head of Merchandising
Digital Performance Manager / Paid Media Lead
Product Feed / PIM Lead (Akeneo/Salsify specialist)

Core Responsibilities

Primary Functions

Define and execute a data‑driven ecommerce growth plan for French‑language channels with quarterly OKRs focused on revenue, margin, conversion rate, average order value (AOV), CAC and LTV; translate strategic targets into monthly execution roadmaps and deliverables.
Own marketplace strategy (Amazon FR, Cdiscount, Fnac‑Darty, La Redoute, Carrefour, etc.): assortment strategy, pricing & repricing policy, Buy Box optimisation, enhanced brand content (A+), FBA vs FBM decisions and profitability analysis.
Manage the full product lifecycle on ecommerce platforms: product onboarding, SKU mapping, PIM integration (Akeneo / Salsify), product attributes, translations/localization into French, EAN/GTIN validation, and continuous feed enrichment to improve discoverability and purchase intent.
Lead merchant/marketplace operations including catalog maintenance, inventory & replenishment coordination with warehouses and 3PLs, shipping policy alignment, returns management and SLA monitoring to ensure TACOS and delivery KPIs are met.
Create and optimise product detail pages and category landing pages for SEO and conversion (title, bullets, descriptions, metadata, Schema markup, images, A+ content) using keyword research specific to French consumer search behavior.
Execute and optimize omnichannel paid acquisition strategies (Google Ads / Google Shopping, Microsoft Ads, Meta Ads) for the French market to achieve target ROAS and CPA, including search, shopping, performance max, remarketing and prospecting campaigns.
Manage CRM & lifecycle marketing for French consumers: segmentation, email & SMS flows (Klaviyo / Mailchimp / Emarsys), newsletters, cart recovery and win‑back campaigns localized for French audiences.
Run A/B and multivariate tests to improve key conversion funnels on product pages and checkout (CRO tools: Optimizely, VWO, Google Optimize) and validate changes with statistical significance and uplift analysis.
Monitor site & marketplace analytics daily/weekly (GA4, Google Tag Manager, Tagging QA) and produce actionable insights; build dashboards (Looker/Tableau/Power BI) showing revenue, conversion, traffic by channel, SKU and campaign.
Develop and present monthly performance reviews and forecasts to senior leadership, including P&L impacts, margin analysis, and recommendations to reallocate media spend or change assortment.
Run promotional planning and calendar for France (seasonality, French holidays, soldes, Black Friday, Prime Day), coordinate with commercial, supply chain and creative teams to maximize sell‑through and margin.
Implement and maintain accurate product feed management tools (Lengow, ChannelAdvisor, Feedonomics) to ensure consistent listings across marketplaces, minimize disapprovals, and improve catalog completeness scores.
Negotiate and manage relationships with marketplace account managers and platform partners in France; secure featured placements, promotional slots and co‑op marketing support.
Lead French content production: brief and manage photographers, copywriters and localization vendors to deliver SEO‑rich, legally compliant (framing, CE marking) product content and user‑generated content strategies.
Ensure ecommerce compliance with French and EU regulations (GDPR, consumer rights, pricing & promotions law, eco‑contribution, WEEE) and work with legal to maintain compliant content and policies.
Drive cross‑functional projects with UX/product, engineering and IT to reduce friction in cart, checkout and account flows, including payment localization (Carte Bleue, local wallets) and fraud prevention strategies.
Optimize shipping, returns and payment conditions for French customers to reduce abandonment and returns costs; design customer journeys for express delivery, in‑store pickup, and marketplace logistics.
Implement customer support SLAs and escalation paths for marketplace and DTC channels; analyze CS tickets to identify product or content quality issues and reduce repeat complaints.
Establish pricing and markdown strategies, dynamic pricing rules, and competitive monitoring for France to protect margin while sustaining volume growth; operate price testing and elasticity analyses.
Create SKU‑level business cases for new product launches or marketplace expansions in France, including TAM, revenue forecasts, CAC payback, and inventory commitments.
Mentor and sometimes manage junior ecommerce specialists, coordinating tasks, developing capabilities (analytics, marketplace ops) and promoting best practices for catalog hygiene.
Continuously scan the French ecommerce landscape for new channels, platform features, and partner opportunities (social commerce, local marketplaces) and recommend pilots to the leadership team.

Secondary Functions

Support ad-hoc data requests and exploratory data analysis for French market leads and category teams; produce CSV exports and summarized insights for quick decision‑making.
Contribute to the organization's ecommerce data strategy and roadmap: tagging plan, GA4 migration, data layer, and measurement framework tailored to the French customer journey.
Collaborate with business units (marketing, supply chain, finance, legal) to translate French market requirements into engineering and product priorities; participate in sprint planning and agile ceremonies.
Assist in building scalable automation for product feed updates, price and inventory sync, and report generation to reduce manual work and operational errors.
Participate in vendor selection and onboarding for PIM, feed management, marketplace management tools and local logistics partners.
Support cross‑functional training and documentation (SOPs) for French marketplaces, catalog rules, and promotional processes.

Required Skills & Competencies

Hard Skills (Technical)

Marketplace management: Amazon Seller Central & Vendor Central (Amazon FR), Mirakl & marketplace integrators, Cdiscount, Fnac marketplace operations.
Ecommerce platforms: Shopify Plus, Magento/Adobe Commerce, Salesforce Commerce Cloud, or equivalent experience in DTC platforms.
Product Information Management (PIM): Akeneo, Salsify, or equivalent for product data governance and feed syndication.
Feed & channel tools: Lengow, ChannelAdvisor, Feedonomics — experience managing product feeds, mapping custom attributes and resolving disapprovals.
Analytics & tagging: GA4, Google Tag Manager, Google Data Studio / Looker / Tableau / Power BI; ability to implement events and build conversion funnels.
Paid media & performance: Google Ads (Search, Shopping, Performance Max), Microsoft Ads, Meta Ads Manager — campaign setup, optimization and ROAS management.
CRO & testing: A/B testing platforms (Optimizely, VWO) and funnel optimization techniques.
SQL & Excel: intermediate SQL for dataset extraction and advanced Excel skills (pivot tables, VLOOKUP/XLOOKUP, macros) for financial and SKU analysis.
CRM & marketing automation: Klaviyo, Mailchimp, Emarsys, or Salesforce Marketing Cloud for lifecycle programs and segmentation.
SEO for ecommerce: product page optimization, structured data (Schema), long‑tail keyword research for French search behavior.
Pricing & repricing tools: understanding of dynamic pricing, margin protection, and repricing engines.
Localization & translation management: TMS familiarity, QA for French translations and cultural adjustments.

Soft Skills

Native or near‑native French proficiency (written and spoken); strong business English.
Strong commercial mindset with bias for results and KPIs (revenue, margin, conversion).
Analytical, hypothesis‑driven problem solver who can convert data into prioritized actions.
Cross‑functional collaborator able to influence stakeholders across marketing, supply chain, legal and engineering.
Excellent project management: ability to run multi‑stakeholder launches and promotional calendars with tight deadlines.
Customer empathy and UX focus to drive improvements in purchase journeys and post‑purchase experience.
Comfortable with ambiguity and iterative testing; resilient when priorities shift by seasonality or supply constraints.
Attention to detail in content, product data and legal/compliance artifacts.

Education & Experience

Educational Background

Minimum Education:

Bachelor's degree (B.A./B.Sc.) in Business, Marketing, E‑commerce, Economics or related field.

Preferred Education:

Master’s degree (MSc, MBA) in Digital Marketing, E‑commerce, International Business or equivalent professional certifications (Google Analytics/Ads, Akeneo, Amazon courses).

Relevant Fields of Study:

Digital Marketing / Ecommerce
Business Administration / Commerce
Data Analytics / Statistics
International Business with language focus

Experience Requirements

Typical Experience Range: 3–7 years in ecommerce, marketplace or digital merchandising roles; 2+ years managing French marketplaces or French DTC channels.

Preferred:

5+ years of progressive responsibility owning P&L or revenue targets for ecommerce channels.
Proven track record growing sales on Amazon FR or other French marketplaces, improving conversion rates and executing promotional calendars.
Prior experience in cross‑border ecommerce or managing French localization and regulatory compliance is a strong plus.

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