Key Responsibilities and Required Skills for Global Marketing Director

🎯 Role Definition

We are on the hunt for a dynamic and experienced Global Marketing Director to architect and steer our company's international marketing vision. In this pivotal leadership role, you will be the central force behind our global brand presence, demand generation, and market expansion. You will be responsible for building, leading, and mentoring a world-class marketing organization, fostering a culture of innovation, data-driven decision-making, and executional excellence. The ideal candidate is a strategic thinker with a proven track record of scaling marketing functions in a global, fast-paced environment. You will work closely with the executive team, regional leaders, and cross-functional partners to ensure our marketing efforts are fully aligned with our overarching business objectives, driving measurable growth and solidifying our position as a market leader.

📈 Career Progression

Typical Career Path

Entry Point From:

Senior Director of Marketing (Regional or Functional)
Head of Demand Generation or Brand Strategy
Senior Global Marketing Manager with extensive team leadership experience

Advancement To:

Vice President (VP) of Global Marketing
Chief Marketing Officer (CMO)
Chief Revenue Officer (CRO)

Lateral Moves:

Director of Corporate Strategy
Director of Global Communications or Public Relations

Core Responsibilities

Primary Functions

Develop, own, and execute a comprehensive and cohesive global marketing strategy that aligns with the company's strategic objectives for revenue growth, market penetration, and brand recognition.
Lead, mentor, and scale a high-performing, geographically dispersed marketing team, fostering a collaborative and results-oriented culture.
Hold full accountability for the global marketing budget, including planning, allocation, forecasting, and ensuring a demonstrable return on investment (ROI).
Drive the global brand strategy, ensuring consistent messaging, positioning, and brand experience across all international markets and customer touchpoints.
Partner with regional marketing and sales leaders to localize and adapt global campaigns, ensuring cultural relevance and maximum impact in diverse markets.
Oversee the entire customer acquisition funnel, from top-of-funnel awareness and demand generation to lead nurturing, conversion, and customer advocacy programs.
Establish and monitor key performance indicators (KPIs) and analytics frameworks to rigorously measure campaign performance, channel effectiveness, and contribution to the sales pipeline.
Spearhead the global digital marketing ecosystem, including strategy and oversight for SEO, SEM, PPC, social media, email marketing, and web properties.
Direct the creation and execution of a world-class content marketing strategy that positions the company as a thought leader and effectively engages target audiences.
Collaborate closely with Product Marketing and Product Management teams to develop and launch powerful go-to-market (GTM) strategies for new products and features.
Build and maintain strong alignment with Sales leadership to ensure seamless lead handoffs, consistent feedback loops, and shared revenue goals.
Serve as a key representative of the marketing function to the executive leadership team, board of directors, and other key stakeholders, providing regular, insightful reports on performance and strategy.
Champion the use of data and analytics to inform all marketing decisions, fostering a test-and-learn environment to continuously optimize programs and tactics.
Manage the global marketing technology (MarTech) stack, leading the evaluation, selection, and implementation of new tools to enhance efficiency and capabilities.
Direct global public relations (PR) and corporate communications strategies to build brand equity, manage reputation, and secure positive media coverage.
Conduct in-depth market research, competitive intelligence, and customer segmentation analysis to identify emerging trends, new market opportunities, and potential threats.
Lead the strategic planning and execution of large-scale brand awareness campaigns, including integrated advertising, sponsorships, and flagship events.
Establish global best practices for marketing operations, including lead scoring, database management, and marketing automation workflows.
Manage and cultivate relationships with key external partners, including advertising agencies, PR firms, technology vendors, and freelance talent.
Ensure all global marketing activities are compliant with international laws and regulations, such as GDPR, CCPA, and local advertising standards.

Secondary Functions

Collaborate with the People/HR department on employer branding initiatives to attract top marketing talent.
Act as a key stakeholder and contributor to the company's long-range strategic planning process.
Partner with the Customer Success team to develop customer marketing programs that drive retention, upsell, and advocacy.
Oversee the planning and execution of the company's presence at major global industry trade shows and events.

Required Skills & Competencies

Hard Skills (Technical)

International Marketing Strategy: Proven ability to develop and execute marketing plans across multiple countries and cultures.
Budget Management & Financial Acumen: Experience managing multi-million dollar budgets and demonstrating marketing ROI.
Marketing Automation Platforms: Deep expertise with systems like HubSpot, Marketo, or Pardot.
CRM Mastery: Advanced proficiency with Salesforce or a similar enterprise-level CRM, particularly in relation to marketing-sales alignment.
Data Analysis & BI Tools: Ability to analyze complex data sets and derive actionable insights using tools like Google Analytics, Tableau, or Power BI.
Digital Marketing Expertise: Comprehensive knowledge of SEO, SEM, PPC, social media advertising, and content marketing.
Go-to-Market (GTM) Strategy: Demonstrable experience launching products or services in a global context.
MarTech Stack Management: Experience evaluating, implementing, and integrating marketing technologies.

Soft Skills

Global Leadership & Team Development: Inspiring and managing diverse, remote teams to achieve excellence.
Strategic & Visionary Thinking: Ability to see the big picture, anticipate future trends, and build long-term plans.
Cross-Cultural Communication: Exceptional ability to communicate and influence effectively across different cultures and business units.
Executive Presence & Influence: Confidence and skill in presenting to and advising senior leadership and board members.
Data-Driven Decision Making: A strong bias for using data and metrics to guide strategy and measure success.
Adaptability & Resilience: Thrives in a fast-paced, high-growth environment and can pivot strategies as needed.
Stakeholder Management: Adept at building consensus and strong relationships with sales, product, finance, and regional leadership.

Education & Experience

Educational Background

Minimum Education:

Bachelor’s Degree

Preferred Education:

Master of Business Administration (MBA) or a Master's degree in Marketing or a related field.

Relevant Fields of Study:

Marketing
Business Administration
Communications
International Business

Experience Requirements

Typical Experience Range:

12-15+ years of progressive marketing experience, with at least 5-7 years in a senior leadership role managing teams and strategy.

Preferred:

Direct experience managing a globally distributed marketing team.
A proven track record of success in both B2B and/or B2C SaaS technology environments.
Experience successfully scaling a marketing function through a significant growth phase (e.g., from $50M to $200M+ ARR).
Deep experience working in a matrixed organization, requiring strong collaboration and influence skills.