Torchora
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Go to Market Manager - Strategy, Launch, & Growth

💰 $110,000 - $165,000

MarketingProduct MarketingStrategySales

🎯 Role Definition

As a Go-to-Market Manager, you are the master strategist behind our product launches. You will own the GTM plan from conception to execution, ensuring that our innovative products make a powerful and sustained impact in the market. This role requires a blend of strategic thinking, cross-functional leadership, and a deep understanding of market dynamics. You will be responsible for defining target audiences, crafting compelling messaging, enabling our sales and marketing teams, and ultimately, ensuring our products achieve their commercial potential.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Product Marketing Manager
  • Senior Marketing Manager
  • Sales Enablement Manager
  • Strategy or Management Consultant

Advancement To:

  • Director of Go-to-Market / Head of GTM
  • Director of Product Marketing
  • VP of Marketing
  • Head of Growth

Lateral Moves:

  • Senior Product Manager
  • Senior Brand Strategist
  • Marketing Operations Director

Core Responsibilities

Primary Functions

  • Develop and execute comprehensive, end-to-end go-to-market (GTM) strategies for new product introductions, feature releases, and market expansions.
  • Act as the cross-functional leader and primary orchestrator for all launch activities, ensuring seamless collaboration between product, engineering, sales, marketing, and customer support teams.
  • Conduct in-depth market intelligence, customer segmentation, and competitive analysis to identify market opportunities and inform product positioning.
  • Define and articulate compelling product value propositions, messaging, and positioning that resonate with target customer segments and differentiate our offerings in the marketplace.
  • Create and manage the master GTM plan and launch calendar, tracking key milestones, dependencies, and risks to ensure timely and successful execution.
  • Collaborate with the product team to influence the product roadmap by providing data-driven insights on customer needs, market trends, and competitive landscape.
  • Develop and deliver comprehensive sales enablement materials, including pitch decks, battle cards, case studies, and training sessions to equip sales teams for success.
  • Partner with the demand generation and content marketing teams to create integrated marketing campaigns that drive awareness, generate leads, and build a strong sales pipeline.
  • Establish key performance indicators (KPIs) and metrics to measure the success of GTM initiatives, tracking performance against targets and optimizing strategies based on results.
  • Define and operationalize the ideal customer profile (ICP) and buyer personas, ensuring all GTM activities are aligned with these targets.
  • Manage pricing and packaging strategy in collaboration with finance and product leadership to maximize value capture and market penetration.
  • Gather and synthesize customer feedback and performance data post-launch to drive continuous improvement for both the product and future GTM strategies.
  • Lead the creation of core product content and collateral, ensuring consistency and quality across all customer-facing channels.
  • Serve as a key spokesperson and subject matter expert for the product, both internally and externally at industry events, webinars, and with analysts.
  • Develop channel-specific GTM strategies, working with partner and alliance teams to enable and activate indirect sales channels.
  • Oversee the launch budget, allocating resources effectively to maximize impact and ROI across all GTM activities.
  • Drive the internal communication and readiness plan for launches, ensuring all internal stakeholders are informed, aligned, and prepared.
  • Analyze and report on the effectiveness of GTM strategies to senior leadership, providing clear insights and recommendations for future growth.
  • Build strong relationships with key stakeholders across the organization to foster a collaborative environment and drive alignment on GTM priorities.
  • Champion a customer-centric approach throughout the entire product lifecycle, from initial concept to market launch and beyond.

Secondary Functions

  • Support the development of regional or segment-specific marketing plans that align with the global GTM strategy.
  • Contribute to the annual strategic planning process by providing market and competitive insights.
  • Manage relationships with external agencies, freelancers, and vendors involved in GTM execution.
  • Participate in win/loss analysis with the sales team to uncover insights and refine messaging and tactics.

Required Skills & Competencies

Hard Skills (Technical)

  • GTM Strategy & Execution: Proven ability to build and execute comprehensive go-to-market plans from scratch.
  • Product Marketing: Deep expertise in positioning, messaging, and launching B2B or B2C technology products.
  • Project Management: Exceptional organizational skills with experience managing complex, cross-functional projects using tools like Asana, Jira, or Trello.
  • Data Analysis: Ability to analyze market data, sales performance, and campaign results to derive actionable insights (experience with BI tools like Tableau or Power BI is a plus).
  • Sales Enablement: Experience creating and delivering effective sales tools, training, and collateral.
  • Market Research: Proficiency in conducting qualitative and quantitative research, including competitive analysis and customer interviews.
  • CRM/Marketing Automation: Familiarity with platforms like Salesforce and HubSpot to track leads and measure campaign effectiveness.

Soft Skills

  • Cross-Functional Leadership: Ability to influence and lead teams without direct authority, fostering collaboration and alignment across departments.
  • Strategic Thinking: Capacity to see the big picture, connect market trends to business objectives, and make data-driven decisions.
  • Exceptional Communication: World-class written and verbal communication skills, with the ability to craft compelling narratives for different audiences.
  • Storytelling: The ability to translate complex features and technical details into clear, compelling benefits and stories.
  • Adaptability: Thrives in a fast-paced, dynamic environment and can pivot strategies as new information becomes available.
  • Executive Presence: Confident and articulate when presenting strategies and results to senior leadership.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree in a relevant field.

Preferred Education:

  • Master of Business Administration (MBA) or a Master's degree in Marketing or a related discipline.

Relevant Fields of Study:

  • Marketing
  • Business Administration
  • Communications
  • Economics

Experience Requirements

Typical Experience Range: 5-8+ years of experience in product marketing, go-to-market strategy, product management, or a similar role, preferably within the tech, SaaS, or a related industry.

Preferred: Demonstrable experience successfully launching multiple products in a fast-growth environment.

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