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Key Responsibilities and Required Skills for Golf Agent

💰 $ - $

GolfHospitalitySportsCustomer ServiceRetail

🎯 Role Definition

As a Golf Agent (also known as Golf Operations Agent or Golf Services Representative), you are the frontline ambassador for the golf course and clubhouse. You manage tee times and reservations, coordinate tournaments and outings, drive pro shop sales and merchandising, deliver guest and member services, and support golf instruction and event delivery. This role requires a balance of hospitality, sales acumen, operational discipline, and deep knowledge of golf services and technology.

Key SEO phrases: Golf Agent, tee time management, tournament coordinator, pro shop sales, member services, golf operations, PGA, golf instruction, golf reservation system.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Pro Shop Attendant or Starter
  • Golf Operations Assistant / Tee Time Coordinator
  • Hospitality or Customer Service roles in clubs or resorts

Advancement To:

  • Head Golf Professional / Assistant Golf Professional
  • Director of Golf Operations
  • Clubhouse or Facilities Manager

Lateral Moves:

  • Tournament Coordinator / Events Manager
  • Golf Retail Manager / Merchandise Buyer

Core Responsibilities

Primary Functions

  • Manage daily tee sheet operations, taking and confirming reservations via phone, online reservation systems, and walk-up inquiries while optimizing pace-of-play and maximizing rounds per day.
  • Coordinate and administer private and public tee time blocks, player pairings, shotgun starts, and course allocations for members, guests, leagues, and groups.
  • Plan, promote, and execute tournaments, corporate outings, charity events, and member competitions — including course setup, scoring, format rules, signage, F&B coordination, and post-event reporting.
  • Deliver exceptional member and guest service at check-in and throughout the golf experience, resolving complaints, accommodating special requests, and exceeding expectations to drive repeat play.
  • Sell and upsell green fees, cart rentals, lesson packages, memberships, lessons, merchandise, and seasonal programs using consultative sales techniques and POS systems.
  • Maintain and manage pro shop inventory: order, receive, price, merchandise, and reconcile stock levels to minimize shrink and maximize retail margins.
  • Operate and reconcile point-of-sale (POS) and reservation systems daily (e.g., Clubessential, ForeUp, GolfNow, Teesnap, Jonas) and generate end-of-day sales and revenue reports.
  • Train, supervise, and motivate starters, cart attendants, guest services staff, and seasonal hires to deliver consistent service standards and efficient course operations.
  • Monitor course conditions, coordinate with grounds staff on daily setup and signage, and communicate course status, closures, and special conditions to members and guests.
  • Maintain and administer handicap, scoring, and member records using GHIN or club handicap systems; ensure accuracy and compliance with local rules and governing bodies.
  • Develop, implement, and track sales and marketing initiatives (email blasts, social media, in-club promotions, and partnerships) to increase rounds, lesson bookings, and retail revenue.
  • Manage tee time yield and dynamic pricing strategies to maximize revenue during peak and off-peak periods while honoring member benefits and groups.
  • Prepare weekly and monthly operating reports, P&L inputs, revenue forecasts, and KPI dashboards for the Director of Golf or General Manager.
  • Implement and enforce club policies regarding pace-of-play, dress code, guest access, carts, safety, and COVID-19 or other relevant health protocols.
  • Coordinate golf lessons, clinics, junior programs, and on-course coaching with teaching professionals, including scheduling, fees, and promotional efforts.
  • Handle vendor and supplier relationships for pro shop merchandise, rental carts, uniforms, event supplies, and F&B gear; negotiate pricing and delivery schedules.
  • Oversee cart fleet operations including charging/servicing electric carts, fueling gas carts, cleaning, and assigning carts per course requirements.
  • Lead onboarding, cross-training, and performance reviews for pro shop and operations staff, establishing clear responsibilities and service metrics.
  • Reconcile daily cash and credit card transactions, maintain financial controls, and partner with finance to resolve discrepancies and ensure audit readiness.
  • Maintain merchandising standards: create attractive displays, seasonal rollouts, and promotional signage to drive impulse purchases and highlight new product lines.
  • Facilitate membership enrollment, walk-throughs, billing questions, and member benefit explanations; act as liaison between membership services and golf operations.
  • Collect, analyze, and act on guest feedback and NPS/customer satisfaction data to continually refine operations and guest services.
  • Ensure compliance with local laws, safety regulations, liquor licensing (if applicable), and PGA or governing body standards for instruction and competition.
  • Support marketing calendar and cross-functional initiatives with F&B, events, sales, and facilities to create cohesive member experiences and increase non‑green fee revenues.

Secondary Functions

  • Support cross-functional event activation and F&B coordination for large events and holiday golf experiences.
  • Assist with social media content and photography highlighting course conditions, events, retail launches, and instructional clinics.
  • Help implement membership retention programs, referral incentives, and loyalty campaigns tied to rounds, lessons, and merchandise.
  • Participate in periodic inventory audits, seasonal forecasting, and supplier performance reviews.
  • Provide backup coverage for the front desk, reservations, and clubhouse during peak periods and staff shortages.

Required Skills & Competencies

Hard Skills (Technical)

  • Proficiency with golf reservation and tee-sheet platforms (GolfNow, ForeUP, Clubessential, Jonas, Teesnap) and online booking integrations.
  • Point-of-sale (POS) operation and reconciliation experience (Lightspeed, Clover, Square, Clubessential POS).
  • Strong retail merchandising and inventory management skills, including purchase order creation and variance analysis.
  • Tournament and event planning skills: shotgun/event logistics, scoring systems, signage, pairings, and hospitality coordination.
  • Familiarity with GHIN or national handicap systems and tournament scoring rules.
  • Basic financial literacy: daily cash reconciliation, deposit preparation, P&L support, and KPI tracking.
  • CRM and email marketing tools experience (Mailchimp, Constant Contact, Club-specific CRMs) to drive member communications.
  • Golf knowledge: rules of golf, pace of play management, basic equipment fitting terminology, and teaching program structures.
  • Microsoft Office proficiency — Excel for reporting and pivot tables, Word for event briefs, and Outlook for member communication.
  • Certified or working knowledge in first aid/CPR and general safety procedures for outdoor sports venues.
  • Experience with cart fleet management and basic maintenance scheduling.
  • Familiarity with local licensing, age-of-consent, and venue safety regulatory requirements (as applicable).

Soft Skills

  • Exceptional guest service orientation with a professional, friendly demeanor and a strong focus on member retention.
  • Sales-driven with consultative selling instincts and the ability to close transactions and package solutions.
  • Strong oral and written communication skills; comfortable presenting to members, vendors, and leadership.
  • Leadership and team development skills; ability to coach seasonal staff and maintain morale during peak seasons.
  • Strong organizational skills and attention to detail; capable of juggling multiple bookings, events, and retail tasks.
  • Problem-solving and conflict-resolution skills; able to de-escalate issues and implement practical solutions rapidly.
  • Time management and prioritization skills to handle high-volume weekends and large events efficiently.
  • Adaptability and resilience in fast-paced, weather-dependent environments.
  • Collaborative mindset; able to work cross-functionally with course maintenance, F&B, sales, and marketing teams.
  • Data- and metrics-oriented approach to improving revenue, utilization, and customer satisfaction.

Education & Experience

Educational Background

Minimum Education:

  • High school diploma or equivalent; vocational courses in hospitality or retail are a plus.

Preferred Education:

  • Bachelor's degree in Sports Management, Hospitality Management, Business Administration, or Marketing preferred.

Relevant Fields of Study:

  • Sports Management
  • Hospitality Management
  • Business Administration
  • Marketing
  • Recreation and Leisure Studies

Experience Requirements

Typical Experience Range:

  • 1–5 years in golf operations, pro shop retail, or hospitality; seasonal candidates with relevant retail or event experience also considered.

Preferred:

  • 3+ years of progressive experience in golf course operations, tournament coordination, pro shop management, or a related hospitality role; prior supervisory experience preferred. PGA affiliation, certification, or active participation in industry training programs is a strong plus.
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