Torchora
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Graduate Marketing Assistant | Entry-Level Digital Marketing & Communications

💰 $45,000 - $60,000

MarketingEntry-LevelDigital MarketingCommunications

🎯 Role Definition

Are you a recent graduate with a passion for storytelling, a knack for digital trends, and a desire to make a real impact? This role requires a highly motivated and creative Graduate Marketing Assistant to support our marketing team in planning, executing, and optimizing our marketing and communication strategies. In this role, you will be the engine room of the marketing department, working closely with senior marketers, designers, and sales teams. This is a ground-floor opportunity to learn from seasoned professionals and develop a comprehensive skill set across digital and traditional marketing disciplines in a fast-paced, supportive environment.

📈 Career Progression

Typical Career Path

Entry Point From:

  • University Graduate (Marketing, Communications, Business)
  • Marketing Intern or Co-op
  • Junior Sales or Administrative Assistant

Advancement To:

  • Marketing Executive / Marketing Coordinator
  • Digital Marketing Specialist
  • Content Marketing Strategist
  • Social Media Manager

Lateral Moves:

  • Communications Coordinator
  • Junior Brand Manager
  • Sales Enablement Coordinator

Core Responsibilities

Primary Functions

  • Support the development and execution of integrated, multi-channel marketing campaigns across email, social media, paid ads, and content marketing.
  • Create, schedule, and publish engaging, on-brand content across all corporate social media platforms (e.g., LinkedIn, Instagram, Twitter, Facebook) to grow our audience and enhance brand engagement.
  • Assist in the creation and copywriting of diverse marketing collateral, including blog posts, case studies, whitepapers, website copy, and video scripts, ensuring brand voice and consistency.
  • Conduct thorough market research and competitive analysis to identify emerging industry trends, customer pain points, and strategic opportunities for growth.
  • Monitor, analyze, and report on the performance of marketing campaigns and digital channels using tools like Google Analytics, social media analytics, and email marketing platforms to provide actionable insights.
  • Assist in managing the company's website content using our CMS (e.g., WordPress), ensuring all information is up-to-date, accurate, and optimized for search engines.
  • Support the planning, coordination, and promotion of both virtual and in-person events, such as webinars, trade shows, and customer workshops, from conception to post-event follow-up.
  • Help build and manage segmented email lists and assist in the deployment of email marketing campaigns, including newsletters, promotional offers, and automated nurture sequences.
  • Collaborate closely with the sales team to develop effective sales enablement materials and ensure tight alignment between marketing efforts and revenue goals.
  • Perform foundational SEO tasks, including keyword research, on-page optimization, and assisting with backlink outreach to improve organic search rankings.
  • Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner, fostering a positive brand image and customer relationships.
  • Contribute creative ideas during team brainstorming sessions for new campaigns, content topics, and innovative marketing strategies.
  • Maintain the marketing team’s master content calendar, ensuring all activities are scheduled, assigned, and completed on time to meet deadlines.
  • Liaise with the internal design team and external agencies to request and provide feedback on visual assets for social media, ad campaigns, and website properties.
  • Support the paid media specialist by assisting with the setup, monitoring, and basic optimization of PPC campaigns on platforms like Google Ads and LinkedIn Ads.
  • Prepare detailed performance reports and presentations for marketing meetings, translating raw data into clear, concise, and actionable insights for the wider team.

Secondary Functions

  • Manage and update the customer relationship management (CRM) system with new leads and marketing-related data to ensure data integrity and support lead nurturing.
  • Provide general administrative support to the marketing department, including managing invoices, scheduling cross-functional meetings, and organizing our digital asset library.
  • Curate and source relevant third-party content for sharing on our social media channels and in newsletters to provide value to our audience.
  • Track marketing budget spend and assist in the reconciliation of expenses against planned activities and campaigns.
  • Conduct user acceptance testing (UAT) for new website features, landing pages, and marketing-related software implementations to ensure a seamless user experience.

Required Skills & Competencies

Hard Skills (Technical)

  • Marketing Analytics: Foundational knowledge of Google Analytics for tracking website traffic and campaign performance.
  • Social Media Platforms & Tools: Proficiency with major social media platforms (LinkedIn, Instagram, Twitter) and familiarity with management tools (e.g., Hootsuite, Buffer).
  • Email Marketing: Basic experience with email marketing platforms like Mailchimp, HubSpot, or Constant Contact.
  • Content Management Systems (CMS): Familiarity with a CMS such as WordPress for content updates and publishing.
  • SEO/SEM Principles: A solid understanding of the basics of Search Engine Optimization and Search Engine Marketing.
  • Productivity Suites: High proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and/or Google Workspace.
  • CRM Software: Exposure to CRM systems like Salesforce or HubSpot is highly advantageous.
  • Content Creation Tools: Experience using tools like Canva for basic graphic design is a significant plus.

Soft Skills

  • Communication: Exceptional written and verbal communication skills, with the ability to craft compelling copy and articulate ideas clearly.
  • Creativity & Initiative: A creative mindset paired with a proactive, self-starter attitude and a strong desire to learn.
  • Attention to Detail: Meticulous eye for detail, ensuring accuracy and quality in all outputs, from data entry to proofreading.
  • Organizational Skills: Excellent organizational and time-management abilities, with a proven capacity to handle multiple projects and deadlines simultaneously.
  • Collaboration: A collaborative team player with strong interpersonal skills, capable of working effectively with cross-functional teams.
  • Analytical Mindset: Strong analytical and problem-solving skills with the ability to interpret data and identify trends.
  • Adaptability: Ability to thrive and adapt in a fast-paced, dynamic, and evolving work environment.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree from an accredited university.

Preferred Education:

  • Bachelor's Degree with a major or concentration in a relevant field.

Relevant Fields of Study:

  • Marketing
  • Communications or Public Relations
  • Business Administration
  • Journalism

Experience Requirements

Typical Experience Range:

  • 0-2 years of relevant experience.

Preferred:

  • Prior internship or co-op experience in a marketing, communications, or related role is highly desirable. Demonstrable experience through personal projects, volunteer work, or university clubs is also valued.
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