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Key Responsibilities and Required Skills for Graduate Regional Marketing Executive

💰 $35,000 - $45,000

MarketingGraduateRegionalDigital

🎯 Role Definition

We are seeking a motivated Graduate Regional Marketing Executive to support regional brand and demand-generation activities across assigned markets. This role will execute localized marketing campaigns, coordinate with sales and external agencies, manage digital and CRM channels, produce performance insights, and ensure consistent brand delivery across multiple countries. The successful candidate will be a hands‑on implementer who combines creative content support with strong analytical reporting and excellent stakeholder management.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Internship or Placement Student
  • Brand Assistant or Marketing Coordinator
  • Sales Support / Business Development Graduate

Advancement To:

  • Regional Marketing Executive / Specialist
  • Field Marketing Manager
  • Digital Marketing Executive
  • Brand Manager

Lateral Moves:

  • Product Marketing Associate
  • Customer Success / Account Marketing Coordinator

Core Responsibilities

Primary Functions

  • Plan, coordinate and execute regional marketing campaigns end-to-end, ensuring alignment with global brand guidelines while tailoring messaging, channels and creatives to local market needs and cultural nuances.
  • Manage day-to-day campaign operations across paid, owned and earned channels — including social media, search, display, email and local partners — to drive awareness, leads and pipeline for the region.
  • Create, adapt and localize marketing collateral, sales enablement materials and product content from global toolkits to produce market-appropriate brochures, datasheets, landing pages and ads.
  • Work closely with regional sales teams to develop and implement co‑marketing programs and field marketing activities that generate qualified leads and accelerate conversion through the funnel.
  • Coordinate with external agencies, creative vendors and media partners: briefs, timelines, deliverables, budgets, quality control and campaign optimizations to ensure on-time, on-brand execution.
  • Manage CRM campaigns and marketing automation tasks (segmentation, nurture flows, list hygiene, lead routing) to improve lead-to-opportunity conversion and support SLA for lead follow-up.
  • Monitor campaign performance and KPIs (CPL, CPM, CTR, conversion rate, MQLs, SQLs, pipeline influenced) and produce regular performance reports and insights for regional and global stakeholders.
  • Conduct post-campaign analysis including ROI measurement, insight-driven recommendations and A/B testing results to optimize future campaign design and media investment.
  • Support SEO and SEM activities at the regional level: keyword research, on-page optimization recommendations, campaign setup, tracking and performance reporting.
  • Maintain and update region-specific pages and content on the corporate website or CMS, ensuring accuracy, SEO best practices and consistent brand presentation.
  • Manage social media publishing calendar and community engagement for regional channels; schedule content, respond to enquiries, and surface customer feedback to product and sales teams.
  • Plan and support regional events, conferences, trade shows, local roadshows and webinars — from logistics and vendor management to onsite coordination and post-event lead follow-up.
  • Execute competitor and market intelligence research to identify trends, product gaps and opportunities; prepare succinct market insights and shareables for sales and product teams.
  • Oversee regional marketing budgets and purchase orders: track spend, raise invoices, reconcile costs against campaign budgets and report variances to marketing managers.
  • Build and maintain marketing dashboards and data visualizations using Excel, Google Sheets, Tableau or Power BI to provide actionable insight to regional leadership.
  • Collaborate with product marketing to localize product positioning, pricing promotions and feature launches; support go-to-market checklists and launch timelines.
  • Implement data privacy and compliance best practices (GDPR, local privacy laws) across marketing campaigns, lead capture forms and third-party integrations.
  • Support influencer, affiliate and partner marketing programs within the region — identify partners, handle outreach, briefs and measure campaign outcomes.
  • Coordinate creative production: manage photo/video shoots, brief designers, review proofs and ensure final assets meet brand and technical specs for all channels.
  • Deliver weekly/monthly executive summaries and detailed campaign performance decks for cross-functional stakeholders, highlighting wins, risks and next-step recommendations.
  • Assist with sales enablement initiatives such as product training slides, pitch templates and battlecards tailored to regional needs.
  • Drive continuous process improvements in campaign execution and regional marketing operations to increase efficiency and reduce time-to-market.
  • Support ad-hoc research, customer surveys, interviews and field visits to better understand customer personas, purchasing behavior and local channel dynamics.
  • Maintain a centralized library of regional assets, templates and playbooks to ensure consistent execution across markets and simplify onboarding for new team members.

Secondary Functions

  • Support cross-functional projects such as CRM migrations, martech integrations and data hygiene initiatives by providing regional requirements and testing campaign workflows.
  • Contribute to the development of the regional marketing calendar and roadmap by inputting local market priorities and identifying timing conflicts or resource gaps.
  • Act as a regional liaison to global marketing teams to help translate global strategies into local execution plans and feedback loop results.
  • Assist in supplier selection processes by supporting RFPs, evaluating agency proposals and tracking vendor performance metrics.
  • Help maintain marketing compliance documentation, asset approvals and regional legal sign-offs for promotions and partnerships.
  • Support ad-hoc training sessions and create short how-to guides for sales teams on using new marketing tools, lead processes and reporting templates.
  • Participate in weekly sprint planning and status meetings to prioritize tasks, update dependencies and escalate blockers to regional managers.
  • Support ad-hoc analytics requests and exploratory data pulls to answer immediate business questions or test hypotheses for campaigns.
  • Contribute to the regional knowledge base with case studies, campaign retrospectives and playbook updates to accelerate team learning.
  • Assist in monitoring local media coverage, social sentiment and crisis communications escalations in collaboration with the PR function.

Required Skills & Competencies

Hard Skills (Technical)

  • Campaign management across digital channels (paid social, search, display, programmatic) with hands-on experience in campaign setup, targeting and reporting.
  • CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) — segmentation, lead flows, scoring and automated nurture campaigns.
  • Google Analytics (GA4), Google Tag Manager and digital tracking best practices for measuring site performance and campaign attribution.
  • Paid advertising platforms: Google Ads, Meta Ads Manager and experience optimizing bids, creatives and audiences.
  • Basic SEO and SEM skills: keyword research, on-page optimisation, landing page best practices and performance tracking.
  • Email marketing tools and ESP experience (e.g., Mailchimp, Campaign Monitor) including template creation, A/B testing and deliverability knowledge.
  • Content Management Systems (CMS) like WordPress or Drupal for page updates, publishing and content staging.
  • Advanced Excel / Google Sheets skills (pivot tables, formulas, vlookups/xlookups, query) for campaign analysis and reporting.
  • Data visualization and dashboarding (Tableau, Power BI, Google Data Studio) to present campaign and regional performance metrics.
  • Familiarity with creative tools or asset briefing: Adobe Creative Suite (Photoshop, Illustrator) or ability to brief designers and review proofs.
  • Event management and webinar platforms (e.g., Zoom Webinar, ON24) including attendee tracking and post-event follow-up.
  • Basic knowledge of GDPR and local data protection regulations as they apply to marketing operations and consent capture.

Soft Skills

  • Strong written and verbal communication with the ability to write compelling copy and present insights to stakeholders.
  • Analytical mindset with attention to detail and ability to translate data into actionable recommendations.
  • Project management and organizational skills; comfortable juggling multiple campaigns and timelines in a fast-paced environment.
  • Collaborative team player who can build strong relationships with sales, product, agencies and external partners.
  • Creative problem solving and proactivity to suggest new growth experiments and channels.
  • Customer-focused mindset with empathy for local market needs and cultural sensitivity when localizing campaigns.
  • Time management and prioritization skills to meet deadlines and manage peak workload periods (events, launches).
  • Adaptability and willingness to learn new tools, channels and data methods quickly.
  • Negotiation and vendor management capabilities to secure favorable terms with agencies and suppliers.
  • Resilience and a results-driven attitude with accountability for KPIs and continuous improvement.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree in Marketing, Business Administration, Communications, Economics or related field.

Preferred Education:

  • Bachelor’s with a marketing specialization or a Masters in Marketing/Business, or a professional certificate in digital marketing (Google, HubSpot, Facebook Blueprint).

Relevant Fields of Study:

  • Marketing
  • Business Administration
  • Communications
  • International Business
  • Digital Media / Advertising

Experience Requirements

Typical Experience Range: 0 to 2 years (graduate level, internships or placements count)

Preferred:

  • 6–18 months of practical marketing experience through internships, placements or graduate schemes with exposure to campaign execution, social media, CRM and reporting.
  • Demonstrable project or internship work that includes running or supporting paid campaigns, organizing events, building dashboards or creating marketing collateral.
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