Torchora
Back to Home

Key Responsibilities and Required Skills for Growth Manager Assistant

💰 $45,000 - $65,000

MarketingGrowth HackingDigital MarketingAnalytics

🎯 Role Definition

The Growth Manager Assistant is a dynamic and foundational role at the heart of the growth team. This individual acts as the primary support for the Growth Manager, playing a crucial part in the execution, analysis, and optimization of multi-channel growth initiatives. More than just an assistant, this person is a budding growth marketer, deeply involved in the nuts and bolts of campaigns, data analysis, and user acquisition strategies. The core mission is to provide leverage to the Growth Manager, enabling the team to increase its testing velocity, expand its reach, and make more data-informed decisions, ultimately fueling the company's scalable growth.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Coordinator or Intern
  • Digital Marketing Assistant
  • Social Media Coordinator
  • Junior Content Creator

Advancement To:

  • Growth Marketing Specialist
  • Growth Manager
  • Digital Marketing Manager
  • Campaign Manager

Lateral Moves:

  • SEO Specialist
  • Content Strategist
  • Data Analyst (Marketing)
  • Product Marketing Coordinator

Core Responsibilities

Primary Functions

  • Assist in the development and execution of comprehensive growth marketing strategies across various channels, including paid social, SEM, SEO, email, and content marketing.
  • Manage the day-to-day operations of digital advertising campaigns, including setup, monitoring, budget pacing, and performance optimization under the guidance of the Growth Manager.
  • Conduct thorough keyword research and competitive analysis to identify new opportunities for organic and paid growth.
  • Own the content distribution process, ensuring our blog posts, case studies, and other assets are promoted effectively across social media, newsletters, and partner networks.
  • Create and manage A/B tests for landing pages, ad copy, email subject lines, and calls-to-action to continuously improve conversion rates.
  • Pull, clean, and organize performance data from multiple sources (e.g., Google Analytics, CRM, ad platforms) to prepare weekly and monthly performance reports.
  • Provide initial analysis and insights on campaign performance, highlighting key trends, successes, and areas for improvement.
  • Manage the marketing automation platform (e.g., HubSpot, Marketo) for email campaign deployment, lead nurturing sequence setup, and list segmentation.
  • Collaborate with the content team to brainstorm and request new creative assets (graphics, videos, copy) needed for upcoming campaigns.
  • Monitor and engage with online communities on platforms like Reddit, Quora, and industry forums to build brand presence and drive referral traffic.
  • Support the implementation of SEO strategies by performing on-page optimizations, updating meta descriptions, and assisting with link-building outreach.
  • Maintain and update the marketing campaign calendar, ensuring all stakeholders are aware of upcoming activities and deadlines.
  • Research and vet new marketing technologies, tools, and potential channel partners that could accelerate our growth.
  • Coordinate the logistics for webinars and online events, including promotion, registration setup, and post-event follow-up.
  • Act as a key point of contact for external marketing agencies or freelancers, ensuring deliverables are on track and meet our quality standards.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis to answer specific business questions from leadership.
  • Contribute to the organization's data strategy and roadmap by providing user-level feedback on data tools and reporting dashboards.
  • Collaborate with business units like Sales and Product to translate their needs into marketing support and ensure a cohesive customer journey.
  • Participate in sprint planning and agile ceremonies within the marketing team, helping to prioritize tasks and estimate effort.
  • Document marketing processes, experiments, and results in a central knowledge base (e.g., Confluence, Notion) to ensure learnings are shared across the team.
  • Assist in preparing presentations and materials for team meetings, stakeholder updates, and company-wide-all hands.
  • Monitor industry trends, competitor activities, and best practices in growth marketing to bring fresh, innovative ideas to the team.

Required Skills & Competencies

Hard Skills (Technical)

  • Data Analysis & Reporting: Proficiency in using Google Analytics, and strong skills in Excel or Google Sheets (pivot tables, vlookups) for data manipulation and visualization.
  • Digital Advertising Platforms: Hands-on experience or strong familiarity with platforms like Google Ads, Meta (Facebook) Ads, and LinkedIn Ads.
  • SEO Tools: Working knowledge of SEO principles and tools such as Ahrefs, SEMrush, Moz, or similar platforms for keyword research and site analysis.
  • Marketing Automation/CRM: Experience with at least one major platform like HubSpot, Marketo, Pardot, or Salesforce.
  • A/B Testing: Understanding of A/B testing methodologies and familiarity with tools like Google Optimize, Optimizely, or VWO.
  • Content Management Systems (CMS): Experience working with a CMS like WordPress, Webflow, or Contentful to update web content.
  • Project Management Tools: Competency in using tools like Asana, Trello, or Jira to manage tasks and track project progress.

Soft Skills

  • Analytical Mindset: A natural curiosity to dig into data, understand the "why" behind the numbers, and use insights to make decisions.
  • Exceptional Attention to Detail: Meticulous and thorough in executing campaigns, pulling data, and managing budgets to avoid costly errors.
  • Proactive & Takes Initiative: A self-starter who doesn’t wait to be told what to do and actively seeks out opportunities to add value.
  • Adaptability: Thrives in a fast-paced, experimental environment where priorities and tactics can shift quickly based on results.
  • Strong Communication Skills: Ability to clearly and concisely communicate findings, updates, and ideas both verbally and in writing.
  • Creativity: The ability to brainstorm new campaign ideas, angles, and creative solutions to growth challenges.
  • Collaborative Spirit: A team player who enjoys working with others and is open to feedback and diverse perspectives.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree or equivalent practical experience.

Preferred Education:

  • Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.

Relevant Fields of Study:

  • Marketing & Advertising
  • Business Administration
  • Data Science & Analytics
  • Communications

Experience Requirements

Typical Experience Range:

  • 1-3 years of experience in a digital marketing, marketing analytics, or a similar role. Experience gained through internships is highly valued.

Preferred:

  • Demonstrated experience in a high-growth startup or tech company environment. A portfolio of past campaigns, reports, or projects is a strong plus.
Explore More Careers