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Key Responsibilities and Required Skills for Growth Marketer Assistant

💰 $45,000 - $65,000

MarketingDigital MarketingGrowth HackingEntry-Level

🎯 Role Definition

This role requires a highly analytical and creative Growth Marketer Assistant to join our ambitious team. In this role, you will be the engine supporting our growth marketing initiatives across multiple digital channels. You will work closely with the Head of Growth to execute, analyze, and optimize campaigns designed to drive scalable and sustainable growth. This position is perfect for a data-curious individual who is eager to learn the mechanics of performance marketing and make a tangible impact on key business metrics like customer acquisition cost (CAC), lifetime value (LTV), and conversion rates. You are a problem-solver, a fast learner, and you thrive in a collaborative, results-oriented environment.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Intern or Co-op
  • Junior Digital Marketing Coordinator
  • Recent Graduate (Marketing, Business, Communications)

Advancement To:

  • Growth Marketer / Growth Specialist
  • Digital Marketing Manager
  • User Acquisition Manager

Lateral Moves:

  • SEO Specialist
  • Content Strategist
  • Product Marketing Coordinator

Core Responsibilities

Primary Functions

  • Assist in the end-to-end management of paid acquisition campaigns across various platforms, including Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok.
  • Monitor, analyze, and report on campaign performance metrics and KPIs, providing actionable insights to optimize for conversion, CPA, and ROAS.
  • Conduct thorough A/B and multivariate tests on ad creatives, copy, landing pages, and user funnels to continuously improve campaign effectiveness.
  • Perform comprehensive market and competitor analysis to identify emerging trends, new channels, and strategic growth opportunities.
  • Collaborate with the content and design teams to ideate and request compelling creative assets tailored for different channels and audience segments.
  • Support the implementation and refinement of SEO strategies, including keyword research, on-page optimization, and backlink outreach initiatives.
  • Help manage and segment email marketing lists, and assist in the setup and execution of automated email nurtures and drip campaigns.
  • Analyze user behavior data using tools like Google Analytics and Mixpanel to identify friction points in the conversion funnel and propose data-backed solutions.
  • Maintain and update performance marketing dashboards and prepare detailed weekly and monthly reports for key stakeholders.
  • Assist in managing the marketing budget, tracking ad spend, processing invoices, and ensuring alignment with financial forecasts.
  • Brainstorm and document new growth experiments and hypotheses for the team's testing roadmap and backlog.
  • Manage community engagement across social media platforms to foster brand advocacy and gather qualitative user feedback.
  • Support go-to-market strategies for new product features or launches by coordinating promotional activities and announcements.

Secondary Functions

  • Pull and consolidate data from various marketing platforms (e.g., CRM, ad networks, analytics tools) for ad-hoc analysis requests.
  • Assist in the technical setup and verification of marketing analytics tools, tracking pixels, and conversion events.
  • Conduct user surveys, interviews, and feedback sessions to gather qualitative insights that inform marketing messaging and strategy.
  • Coordinate with external partners, agencies, and influencers for collaborative marketing campaigns and initiatives.
  • Create and maintain documentation for marketing processes, campaign setups, and best practices to ensure team alignment and knowledge sharing.
  • Support the content team by proofreading blog posts, social media updates, and email copy to ensure brand voice consistency and accuracy.
  • Stay current with the latest industry trends, platform updates, and best practices in growth marketing and digital advertising.

Required Skills & Competencies

Hard Skills (Technical)

  • Proficiency with digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
  • Hands-on experience with web analytics tools, particularly Google Analytics (GA4), with an ability to interpret data and generate reports.
  • Strong data analysis skills using Microsoft Excel or Google Sheets, including pivot tables, VLOOKUPs, and charting.
  • Familiarity with marketing automation or email marketing platforms like HubSpot, Mailchimp, or Marketo.
  • Basic understanding of SEO principles and experience with tools like Ahrefs, SEMrush, or Google Search Console.
  • Experience working with a Content Management System (CMS) such as WordPress.
  • Knowledge of A/B testing methodologies and familiarity with testing tools like Google Optimize or Optimizely is a plus.

Soft Skills

  • Exceptional analytical mindset with a data-driven approach to problem-solving.
  • A high degree of curiosity and a relentless desire to learn and experiment.
  • Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly.
  • Strong organizational skills, meticulous attention to detail, and the ability to manage multiple projects simultaneously.
  • A proactive, self-starter attitude with a strong sense of ownership and accountability.
  • Highly collaborative and able to work effectively within a cross-functional team.
  • Adaptability and resilience in a fast-paced, ever-changing startup environment.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree or equivalent practical experience in a related field.

Preferred Education:

  • Bachelor’s Degree in Marketing, Business, Economics, Statistics, or a related quantitative field.

Relevant Fields of Study:

  • Marketing / Digital Marketing
  • Business Administration
  • Communications
  • Economics or Statistics

Experience Requirements

Typical Experience Range:

  • 1-3 years of experience in a digital marketing, performance marketing, or related role, including relevant internships.

Preferred:

  • Prior experience in a fast-growing B2C/B2B tech startup or SaaS company is highly desirable.
  • Demonstrable experience in running or assisting with successful, data-driven marketing campaigns.
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