Torchora
Back to Home

Key Responsibilities and Required Skills for Growth Strategist Assistant

💰 $ - $

MarketingStrategyBusiness DevelopmentData Analysis

🎯 Role Definition

The Growth Strategist Assistant is a pivotal support role within the growth and marketing function. This individual works directly under the guidance of the Growth Strategist or Growth Manager, acting as a force multiplier by providing analytical, operational, and research support. The core purpose of this position is to help identify, test, and scale new growth channels and initiatives. By diving deep into data, researching market trends, and coordinating experiments, the Assistant plays a crucial part in the execution of the company's overall growth roadmap and contributes directly to data-informed decision-making processes. This role is ideal for a highly analytical and curious individual eager to build a career in the dynamic field of growth strategy.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Marketing Coordinator
  • Junior Data Analyst / Business Analyst
  • Business Development Representative
  • Digital Marketing Intern

Advancement To:

  • Growth Strategist
  • Growth Marketing Manager
  • Product Marketing Manager
  • Data Analyst (Marketing Focus)

Lateral Moves:

  • Marketing Analyst
  • Digital Marketing Specialist
  • SEO/SEM Specialist

Core Responsibilities

Primary Functions

  • Conduct in-depth market research and competitive analysis to identify emerging trends, new user acquisition channels, and strategic opportunities for growth.
  • Assist in the end-to-end management of A/B and multivariate testing initiatives, from hypothesis generation and test design to implementation oversight and post-test analysis.
  • Monitor, analyze, and report on the performance of various growth marketing campaigns and initiatives, providing actionable insights and recommendations for improvement.
  • Support the management of paid acquisition channels (e.g., Google Ads, Facebook Ads, LinkedIn Ads) by assisting with campaign setup, budget tracking, and performance analysis.
  • Pull, clean, and synthesize data from multiple sources (e.g., Google Analytics, CRM, internal databases) to create comprehensive dashboards and performance reports.
  • Collaborate with the content team to identify content gaps and opportunities for SEO-driven growth, assisting with keyword research and performance tracking.
  • Help manage and optimize the user lifecycle and funnel, from awareness and acquisition through to activation, retention, and referral.
  • Support the execution of email marketing campaigns, including list segmentation, automation workflows, and performance measurement.
  • Contribute to the development and documentation of the company's growth playbook, detailing successful experiments and processes.
  • Analyze user behavior and journey maps to identify friction points and opportunities for improving the user experience and conversion rates.
  • Assist in preparing and presenting performance reports, findings, and strategic recommendations to key stakeholders and the wider team.
  • Coordinate with cross-functional teams, including product, engineering, and sales, to ensure alignment and successful execution of growth projects.
  • Stay abreast of the latest growth hacking techniques, industry best practices, and emerging digital marketing tools and technologies.
  • Help manage project timelines, tasks, and deliverables for various growth initiatives using project management software.
  • Support the technical implementation of marketing and analytics tools, including tracking pixels, event tagging, and API integrations.
  • Conduct user surveys, interviews, and feedback sessions to gather qualitative insights that complement quantitative data.
  • Analyze customer data to identify key segments and cohorts, providing insights to personalize marketing efforts and improve retention.
  • Assist in financial modeling and forecasting for marketing campaigns to project potential return on investment (ROI).
  • Manage vendor and agency relationships as needed, ensuring deliverables are met on time and within budget.
  • Evaluate new marketing technologies and platforms to determine their potential value for driving growth.
  • Create documentation for marketing processes, experiments, and analytical models to ensure knowledge is shared and retained within the team.

Secondary Functions

  • Support ad-hoc data requests and exploratory data analysis from various business units.
  • Contribute to the organization's broader data strategy and roadmap by providing a marketing perspective.
  • Collaborate with business units to translate their data needs into technical and engineering requirements.
  • Participate in sprint planning, retrospectives, and other agile ceremonies within the growth and data teams.
  • Assist in the creation of internal training materials on analytics tools and best practices.

Required Skills & Competencies

Hard Skills (Technical)

  • Strong proficiency with web analytics platforms, particularly Google Analytics, for tracking user behavior, campaign performance, and funnel analysis.
  • Hands-on experience with data visualization tools such as Tableau, Power BI, Google Data Studio, or Looker to create insightful reports and dashboards.
  • Foundational knowledge of digital marketing channels, including SEO, SEM/PPC, email marketing, content marketing, and social media advertising.
  • Familiarity with A/B testing and website optimization platforms like Optimizely, VWO, or Google Optimize.
  • Experience with spreadsheet software (Excel, Google Sheets) for data manipulation, pivot tables, and modeling.
  • Basic understanding of SQL for querying databases to extract and analyze customer and performance data.
  • Knowledge of marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
  • Experience with paid media platforms like Google Ads and Meta Ads Manager.
  • Familiarity with project management tools such as Asana, Trello, or Jira.
  • Understanding of event-based analytics tools like Mixpanel or Amplitude is a significant plus.

Soft Skills

  • Analytical & Problem-Solving Mindset: A natural ability to break down complex problems, identify root causes, and propose data-backed solutions.
  • Inherent Curiosity: A strong desire to understand "the why" behind data trends and user behaviors, constantly asking questions and seeking knowledge.
  • Excellent Communication: The ability to clearly articulate complex findings and ideas to both technical and non-technical audiences.
  • Detail-Oriented: Meticulous attention to detail in data analysis, reporting, and campaign setup to ensure accuracy and effectiveness.
  • Adaptability: Thrives in a fast-paced, dynamic environment where priorities and strategies can evolve quickly.
  • Proactive & Self-Motivated: An individual who takes initiative, manages their own time effectively, and seeks out new challenges and responsibilities.
  • Collaborative Spirit: A team player who enjoys working cross-functionally and values the input of others.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Bachelor's or Master's Degree in a relevant quantitative or business-oriented field.

Relevant Fields of Study:

  • Marketing
  • Business Administration
  • Economics
  • Statistics or Data Science
  • Communications

Experience Requirements

Typical Experience Range:

  • 1-3 years of relevant experience in a marketing, analytics, or business strategy role, including substantial internships.

Preferred:

  • Direct experience in a fast-paced environment such as a tech startup, SaaS company, or a performance-focused digital marketing agency is highly desirable.
  • Demonstrable experience with running or analyzing digital marketing campaigns or A/B tests.
Explore More Careers