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Head of Content

💰 $ - $

MarketingContentLeadershipStrategyCommunications

🎯 Role Definition

The Head of Content is the organization's chief storyteller and the principal architect of our content ecosystem. This senior leadership role is responsible for developing and executing a comprehensive content strategy that builds our brand, engages our target audience, drives customer acquisition, and fosters loyalty. Far more than just an editor-in-chief, this individual is a strategic thinker who blends creativity with data-driven insights to elevate our market position. This function serves as the guardian of our brand voice and messaging, ensuring a cohesive and compelling narrative is presented across every channel and touchpoint.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Senior Content Manager / Content Director
  • Managing Editor
  • Senior Content Strategist
  • Senior Brand Marketing Manager

Advancement To:

  • VP of Marketing
  • Chief Marketing Officer (CMO)
  • VP of Content & Communications
  • Director of Brand Strategy

Lateral Moves:

  • Head of Communications / Director of Corporate Communications
  • Head of Brand Marketing
  • Director of Digital Strategy

Core Responsibilities

Primary Functions

  • Develop, articulate, and execute a comprehensive, multi-channel content strategy that aligns with key business objectives, including brand awareness, lead generation, and customer engagement.
  • Lead, mentor, and scale a high-performing team of content creators, strategists, editors, and managers, fostering a culture of creativity, accountability, and continuous improvement.
  • Define, document, and govern the brand's voice, tone, and style guidelines, ensuring consistency and quality across all published materials, from blog posts to video scripts.
  • Oversee the end-to-end creation and management of a master editorial calendar, ensuring a steady, strategic cadence of content that addresses the entire customer journey.
  • Champion and integrate SEO best practices into the content creation process, collaborating with technical SEO experts to improve organic search rankings and drive qualified traffic.
  • Establish and own the key performance indicators (KPIs) for content, regularly analyzing performance data to derive actionable insights and optimize the content strategy for maximum impact.
  • Collaborate closely with product marketing, demand generation, and sales leadership to create compelling go-to-market narratives and content that directly supports pipeline and revenue goals.
  • Manage the content budget effectively, allocating resources to freelancers, agencies, tools, and team members to maximize return on investment.
  • Direct the content strategy for all owned and operated social media channels, ensuring alignment with broader brand campaigns and audience growth objectives.
  • Spearhead the development of long-form, high-value assets such as white papers, ebooks, research reports, and case studies that establish the company as a thought leader.
  • Drive a sophisticated content distribution and amplification strategy, leveraging paid, owned, and earned channels to ensure our content reaches and resonates with the target audience.
  • Conduct regular content audits and competitive gap analyses to identify new opportunities and ensure our content remains relevant, fresh, and differentiated.
  • Stay at the forefront of content marketing trends, emerging platforms, and new storytelling formats to keep the brand's content strategy innovative and effective.
  • Own and manage the content technology stack, including the CMS, analytics platforms, and project management tools, ensuring the team has the technology it needs to succeed.
  • Oversee the strategy and production of multimedia content, including video, podcasts, and interactive experiences, to engage audiences in diverse and compelling ways.
  • Manage relationships and contracts with external resources, including freelance writers, creative agencies, and production partners, to scale content creation while maintaining quality standards.
  • Ensure all content produced is factually accurate, legally compliant, and adheres to all relevant regulations, including copyright and data privacy laws.
  • Act as a senior stakeholder in website strategy, working with web and design teams to optimize user experience, content discovery, and conversion pathways.

Secondary Functions

  • Support the PR and Communications team by providing key messaging, talking points, and narrative assets for media outreach and executive briefings.
  • Act as a key spokesperson and brand evangelist by representing the company at industry events, hosting webinars, and contributing to external publications.
  • Collaborate with the Sales Enablement team to develop and refine customer-facing collateral, pitch decks, and other materials that empower the sales process.
  • Contribute to internal communications initiatives, helping to articulate company strategy and foster a strong, informed culture through compelling internal storytelling.

Required Skills & Competencies

Hard Skills (Technical)

  • Advanced Content Strategy: Deep expertise in developing and executing data-informed content strategies for B2B or B2C audiences.
  • SEO/SEM Mastery: A thorough understanding of search engine optimization principles, keyword research, and using tools like Ahrefs, SEMrush, or Google Search Console.
  • Data Analysis & Web Analytics: Proficiency in using platforms like Google Analytics, Adobe Analytics, Looker, or Tableau to measure content performance and derive insights.
  • Content Management Systems (CMS): Hands-on experience with enterprise-level CMS platforms such as WordPress, Contentful, AEM, or similar systems.
  • Marketing Automation Platforms: Familiarity with how content fuels marketing automation and lead nurturing through platforms like HubSpot, Marketo, or Pardot.
  • Project Management Methodologies: Skill in using project management software (e.g., Asana, Jira, Trello) and agile marketing principles to manage complex editorial workflows.
  • Budget Management: Experience creating, managing, and reporting on a departmental budget, including resource allocation and ROI analysis.

Soft Skills

  • Inspirational Leadership: Proven ability to build, lead, and mentor a diverse team of creative professionals, fostering a collaborative and high-performance environment.
  • Exceptional Storytelling: A master of narrative who can craft compelling stories and communicate complex ideas with clarity, both in writing and verbally.
  • Strategic & Analytical Thinking: The ability to see the big picture, connect content activities to business outcomes, and use data to make informed strategic decisions.
  • Creativity & Innovation: A forward-thinking mindset that constantly seeks new and better ways to engage audiences and is not afraid to experiment with new formats and channels.
  • Cross-Functional Collaboration & Influence: The capacity to build strong relationships across the organization and influence stakeholders at all levels to gain buy-in for strategic initiatives.
  • Audience Empathy: A deep, intuitive understanding of the target audience, their pain points, and their motivations, using this empathy to guide content creation.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Master's Degree (MBA, Marketing, Communications, Journalism)

Relevant Fields of Study:

  • Marketing
  • Communications
  • Journalism
  • English
  • Business Administration

Experience Requirements

Typical Experience Range: 10-15 years of progressive experience in content marketing, journalism, or a related field.

Preferred: A strong track record of success with at least 5-7 years of direct people management and leadership experience, ideally within a high-growth technology, SaaS, or agency environment.

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