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Key Responsibilities and Required Skills for Head of Influencer Marketing

💰 $120,000 - $180,000

MarketingInfluencer MarketingDigital Strategy

🎯 Role Definition

The Head of Influencer Marketing leads the strategy, planning, and execution of influencer campaigns across social media and digital platforms. This role builds and manages relationships with influencers, oversees campaign performance, and ensures brand consistency while driving engagement, reach, and ROI through strategic influencer partnerships.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Influencer Marketing Manager
  • Social Media Manager
  • Digital Marketing Specialist

Advancement To:

  • Chief Marketing Officer (CMO)
  • Director of Digital Marketing
  • Head of Brand Strategy

Lateral Moves:

  • Head of Social Media
  • Brand Partnerships Director

Core Responsibilities

Primary Functions

  • Develop and implement the organization’s influencer marketing strategy in alignment with overall marketing goals.
  • Identify, vet, and engage influencers across social media platforms to drive brand awareness and reach target audiences.
  • Build and maintain long-term relationships with key influencers, agencies, and brand ambassadors.
  • Negotiate contracts, rates, and deliverables with influencers and agencies to maximize ROI.
  • Oversee influencer campaign planning, execution, and performance tracking.
  • Ensure all campaigns align with brand guidelines, messaging, and marketing objectives.
  • Analyze campaign metrics, engagement rates, and conversions to optimize strategy and report on ROI.
  • Collaborate with internal marketing, creative, and content teams to develop campaign concepts and assets.
  • Develop and manage budgets for influencer campaigns and partnerships.
  • Lead the selection and implementation of influencer marketing platforms, tools, and analytics solutions.
  • Create comprehensive reports and presentations for senior leadership on campaign outcomes and insights.
  • Conduct market research to identify emerging trends, platforms, and influencer opportunities.
  • Develop influencer tiering strategies based on reach, engagement, and audience relevance.
  • Manage internal approval processes for influencer content, contracts, and campaign materials.
  • Monitor compliance with legal and advertising standards, including disclosure and FTC guidelines.
  • Mentor and lead a team of influencer marketing managers, coordinators, and specialists.
  • Build creative briefs and campaign guidelines to ensure consistent brand storytelling across influencer content.
  • Implement innovative strategies to grow brand presence, engagement, and audience loyalty.
  • Collaborate with PR and communications teams for integrated campaigns involving influencers.
  • Evaluate competitor influencer strategies to identify opportunities and best practices.

Secondary Functions

  • Support ad-hoc marketing reports and data analysis to inform broader marketing strategies.
  • Contribute to the organization’s digital marketing roadmap and influencer strategy evolution.
  • Collaborate with business units to align influencer initiatives with product launches or campaigns.
  • Participate in cross-functional meetings to share insights on social media trends and audience engagement.

Required Skills & Competencies

Hard Skills (Technical)

  • Influencer identification, engagement, and relationship management
  • Campaign strategy, planning, and execution
  • Social media platforms expertise (Instagram, TikTok, YouTube, etc.)
  • Performance metrics analysis and reporting
  • Budget management for marketing campaigns
  • Contract negotiation and partnership agreements
  • Digital marketing tools (e.g., Hootsuite, Sprout Social, Upfluence)
  • Content strategy and creative briefing
  • Knowledge of FTC compliance and advertising guidelines
  • Market research and trend analysis

Soft Skills

  • Leadership and team management
  • Strategic thinking and problem-solving
  • Strong communication and interpersonal skills
  • Creativity and innovation in marketing campaigns
  • Project management and organizational skills
  • Relationship-building and networking
  • Adaptability and agility in fast-paced environments
  • Analytical mindset and attention to detail
  • Collaboration across cross-functional teams
  • Professionalism and brand advocacy

Education & Experience

Educational Background

Minimum Education:
Bachelor’s Degree in Marketing, Communications, Business, or related field

Preferred Education:
Master’s Degree in Marketing, Digital Media, or Business Administration

Relevant Fields of Study:

  • Marketing and Communications
  • Digital Media or Social Media Strategy
  • Business Administration or Management

Experience Requirements

Typical Experience Range:
5–8 years in influencer marketing, digital marketing, or brand partnerships

Preferred:
Proven experience leading influencer marketing teams, managing multi-platform campaigns, and driving measurable results in engagement, reach, and ROI

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