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Key Responsibilities and Required Skills for an Iconographer

💰 $65,000 - $110,000

DesignUI/UXVisual DesignDigital Product Design

🎯 Role Definition

The Iconographer is a specialized visual designer and systems thinker, responsible for the conception, creation, and management of the entire icon library that forms a core part of our user interface. This role is not just about illustrating small pictures; it's about building a scalable, intuitive, and cohesive visual language that guides users, communicates complex actions with simple clarity, and reinforces our brand identity across all digital platforms. You are the architect of the small but mighty symbols that make our product understandable and delightful to use.


📈 Career Progression

Typical Career Path

Entry Point From:

  • Graphic Designer
  • UI Designer
  • Illustrator

Advancement To:

  • Senior Iconographer
  • Lead Product Designer
  • Design Systems Lead
  • Art Director

Lateral Moves:

  • UI Designer
  • Brand Designer
  • Motion Graphics Designer

Core Responsibilities

Primary Functions

  • Conceptualize, design, and meticulously craft a comprehensive and cohesive suite of icons from scratch for our digital products, ensuring they are intuitive and visually harmonious.
  • Maintain and expand the master icon library, ensuring it serves as the single source of truth for all product teams and aligns with our evolving design system.
  • Collaborate closely with UX/UI designers, product managers, and researchers to understand user needs and functional requirements for new icons.
  • Ensure all icons are designed for scalability and legibility across a wide range of sizes, screen resolutions, and devices, from mobile displays to large monitors.
  • Iterate on icon designs based on user feedback, usability testing, A/B testing results, and qualitative data to improve comprehension and clarity.
  • Create and enforce detailed documentation and usage guidelines for the icon library to ensure consistent and appropriate application by designers and developers.
  • Design icons that adhere to accessibility standards (WCAG), considering aspects like contrast ratios, target sizes, and clear visual distinction for all users.
  • Work directly with front-end developers to ensure the technical implementation of icons (e.g., as SVGs, icon fonts) is pixel-perfect and optimized for performance.
  • Develop multiple stylistic variations of icons (e.g., line, filled, two-tone) and define clear rules for their usage within the product interface.
  • Conduct audits of existing product screens to identify inconsistencies in icon usage and proactively work to standardize the visual language.
  • Research and explore visual metaphors and cultural symbols to ensure our icons are universally understood and avoid unintended misinterpretations.
  • Manage the entire icon lifecycle, from initial request and concept exploration through to final asset delivery and integration into the design system.
  • Create animated or micro-interactive versions of icons to enhance user feedback and create more delightful user experiences.
  • Present icon concepts and design rationale clearly and persuasively to stakeholders, including design leadership, product owners, and engineering teams.
  • Own the process for icon requests, triaging needs, and prioritizing work in alignment with product roadmaps and strategic design initiatives.
  • Optimize vector-based icon assets (SVGs) for clean code, small file sizes, and efficient rendering in web and mobile applications.

Secondary Functions

  • Contribute to the broader evolution of our design system, including color palettes, typography, and spacing, to ensure iconography is an integrated component.
  • Stay at the forefront of industry trends, tools, and best practices in iconography and visual design, sharing insights and inspiration with the wider design team.
  • Participate actively in design critiques and workshops, providing constructive feedback on peers' work and contributing to a culture of design excellence.
  • Assist in the creation of other visual assets, such as illustrations or spot graphics, that align with the established iconographic style.

Required Skills & Competencies

Hard Skills (Technical)

  • Mastery of vector design software, particularly Adobe Illustrator, Figma, and/or Sketch, for creating precise, scalable graphics.
  • Deep understanding of the principles of iconography: clarity, readability, alignment, consistency, and personality.
  • Proven experience building and maintaining icon libraries within a mature design system.
  • Technical knowledge of SVG optimization, including path simplification, code cleanliness, and performance considerations.
  • Familiarity with digital accessibility guidelines (WCAG 2.1+) as they apply to visual elements and UI controls.
  • Proficiency in using design system management tools like Figma (Components/Variants), Storybook, or Zeroheight.

Soft Skills

  • Exceptional attention to detail, with a passion for pixel-perfect execution and visual consistency.
  • Strong systems-thinking approach, able to see how small components fit into the larger product ecosystem.
  • Excellent communication and collaboration skills, with the ability to articulate design decisions and work effectively in a cross-functional team.
  • A high degree of creativity and problem-solving ability to translate abstract concepts into clear, universal symbols.
  • Strong organizational skills to manage a large library of assets and a queue of incoming requests.
  • Receptiveness to feedback and a commitment to iterative design processes.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's degree or equivalent, demonstrable professional experience supported by a strong portfolio.

Preferred Education:

  • Bachelor of Fine Arts (BFA) or Master's degree in a design-related field.

Relevant Fields of Study:

  • Graphic Design
  • Visual Communication
  • Human-Computer Interaction (HCI)
  • Illustration

Experience Requirements

Typical Experience Range:

  • 3-7 years in visual design, product design, or a dedicated iconography role.

Preferred:

  • A comprehensive portfolio is essential, showcasing a strong body of work in icon design for digital products, including examples of icon sets, system-level thinking, and clear documentation.