Torchora
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Key Responsibilities and Required Skills for Influencer Coordinator

💰 $45,000 - $65,000

MarketingSocial MediaPublic Relations

🎯 Role Definition

We are on the hunt for a passionate and socially-savvy Influencer Coordinator to join our vibrant marketing team. In this pivotal role, you will be the bridge between our brand and the creator economy, responsible for building and executing innovative influencer marketing strategies. You will identify, cultivate relationships with, and activate a diverse network of content creators to tell our brand story authentically. The ideal candidate is a master of social media trends, an exceptional relationship builder, and a data-driven strategist who is excited to manage campaigns from concept to completion and measure their success.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Social Media Assistant
  • Marketing Coordinator
  • Public Relations Intern
  • Brand Ambassador

Advancement To:

  • Influencer Marketing Manager
  • Brand Partnerships Manager
  • Digital Marketing Manager
  • Senior Community Manager

Lateral Moves:

  • Social Media Manager
  • Content Strategist
  • Community Manager
  • Digital PR Specialist

Core Responsibilities

Primary Functions

  • Spearhead the end-to-end identification, vetting, and outreach process for a diverse range of macro, micro, and nano-influencers across key platforms like TikTok, Instagram, YouTube, and Twitch.
  • Cultivate and maintain strong, authentic, long-term relationships with content creators, talent managers, and agencies, acting as the primary, day-to-day point of contact for the brand.
  • Develop and execute comprehensive influencer marketing campaigns, from initial concept and creative briefing to final reporting, ensuring alignment with overall marketing objectives and brand messaging.
  • Negotiate contracts, deliverables, usage rights, and compensation packages with influencers and their representation, ensuring mutually beneficial partnerships and favorable terms for the company.
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  • Track, analyze, and report on key performance indicators (KPIs) for all influencer activities, including engagement, reach, impressions, conversions, and overall ROI, providing actionable insights for future campaigns.
  • Manage the entire product seeding and gifting pipeline, from curated product selection and personalized packaging to shipment tracking and follow-up, to create memorable unboxing experiences.
  • Collaborate closely with the broader marketing, PR, and creative teams to ensure influencer content is cohesive with other marketing initiatives, including product launches and seasonal promotions.
  • Review and provide constructive feedback on all influencer-generated content to ensure it meets brand guidelines, campaign objectives, and FTC disclosure requirements before publication.
  • Develop clear, compelling, and comprehensive campaign briefs that outline objectives, key messages, content requirements, and timelines for our creator partners.
  • Manage influencer-related budgets, process invoices, and ensure timely payment to all partners, maintaining meticulous financial records for each campaign.
  • Stay at the forefront of the ever-evolving social media and influencer marketing landscape, identifying new trends, platforms, and rising-star creators.
  • Build and maintain a robust, organized database of influencer contacts, performance metrics, and relationship history using our influencer relationship management (IRM) platform.

Secondary Functions

  • Monitor competitor influencer marketing activities and social conversations to identify strategic opportunities and potential threats.
  • Assist in the planning and execution of influencer-focused events, whether virtual or in-person, handling logistics, invitations, and on-site coordination.
  • Repurpose and amplify top-performing influencer content across the brand's owned social media channels, email newsletters, and website to maximize reach and impact.
  • Gather qualitative feedback from influencers and their communities about our products and brand perception, sharing these insights with the product development and marketing teams.
  • Support the creation of case studies and internal presentations that showcase the success and learnings from key influencer marketing campaigns.
  • Ensure all influencer partnerships are fully compliant with legal standards, including FTC guidelines, by providing clear instructions and regularly checking content.
  • Coordinate with the logistics and warehouse teams to ensure seamless and timely delivery of products for seeding and campaign-related sends.
  • Handle all incoming inquiries from potential influencer partners, evaluating their fit for a potential collaboration with the brand.
  • Contribute creative ideas for new types of influencer activations, moving beyond standard posts to explore innovative ways to partner with creators.

Required Skills & Competencies

Hard Skills (Technical)

  • Deep proficiency with major social media platforms (Instagram, TikTok, YouTube, Pinterest) and a native understanding of their unique algorithms, content formats, and user behaviors.
  • Hands-on experience using influencer marketing and analytics platforms (e.g., GRIN, AspireIQ, CreatorIQ, Tagger) to discover talent and track campaign performance.
  • Strong analytical skills to monitor, interpret, and report on campaign KPIs, including engagement rates, reach, CPV, click-through rates, and ROI.
  • Familiarity with project management software (e.g., Asana, Trello, Monday.com) to manage multiple campaigns, deliverables, and deadlines simultaneously.
  • Solid understanding of FTC guidelines and disclosure requirements for sponsored content to ensure full legal and ethical compliance.
  • Competency in Google Workspace (Docs, Sheets, Slides) and/or Microsoft Office Suite (Word, Excel, PowerPoint) for reporting, budgeting, and presentation creation.

Soft Skills

  • Exceptional interpersonal and communication skills (both written and verbal) for building rapport and effectively liaising with influencers, agencies, and internal teams.
  • Superior negotiation and persuasion skills to secure favorable terms, manage budgets effectively, and champion new creative ideas.
  • Impeccable organizational skills and a keen eye for detail, with the ability to multitask and prioritize in a fast-paced, deadline-driven environment.
  • A creative and strategic mindset with the ability to identify emerging trends and talent within the digital and creator landscape.
  • Proactive problem-solving abilities, capable of navigating unforeseen challenges and finding effective, diplomatic solutions during campaign execution.
  • Strong relationship management capabilities, demonstrating empathy, professionalism, and a genuine passion for the creator economy and its community.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree

Preferred Education:

  • Bachelor's Degree in a relevant field of study.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Public Relations
  • Business Administration

Experience Requirements

Typical Experience Range:

  • 1-3 years of direct experience in influencer marketing, social media management, talent relations, or a closely related role.

Preferred:

  • A proven track record of executing successful, data-driven influencer campaigns from start to finish, preferably at a direct-to-consumer (D2C) brand or a marketing/PR agency. Experience in the beauty, fashion, gaming, or consumer packaged goods (CPG) industry is a significant plus.
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