Key Responsibilities and Required Skills for Internet Coordinator

🎯 Role Definition

The Internet Coordinator is a hands-on digital communications professional who manages day-to-day website operations, implements web content and SEO strategy, monitors site performance and analytics, coordinates hosting and domain services, and partners with marketing, IT, and content teams to deliver a secure, accessible, and optimized online experience. This role balances technical website administration, content governance, and digital marketing execution to increase organic traffic, improve user experience, and ensure compliance with accessibility and security standards.

📈 Career Progression

Typical Career Path

Entry Point From:

Web Content Specialist / Web Assistant
Digital Marketing Coordinator or Marketing Assistant
IT Help Desk Technician with web or CMS exposure

Advancement To:

Senior Internet Coordinator / Web Manager
Digital Marketing Manager / SEO Manager
Web Operations Manager or Online Channels Manager

Lateral Moves:

Content Strategist / Content Manager
UX / Front-End Developer (with technical upskilling)
Social Media or Email Marketing Specialist

Core Responsibilities

Primary Functions

Manage the corporate website and microsites in the CMS (e.g., WordPress, Drupal, Adobe Experience Manager), including page creation, content updates, template maintenance, menu/taxonomy changes, and version control to ensure content accuracy and brand consistency.
Own on-page SEO execution: write and optimize title tags, meta descriptions, headers, internal linking, URL structures, and schema markup to improve search visibility and organic rankings.
Configure and maintain Google Analytics, Google Search Console, and Google Tag Manager to track key performance indicators (traffic, conversions, bounce rate), implement event tracking, and produce weekly/monthly reporting for stakeholders.
Perform routine website health checks, including site speed optimization, mobile responsiveness testing, and core web vitals monitoring; implement performance improvements and coordinate with dev/hosting partners to resolve bottlenecks.
Coordinate domain management, DNS records, SSL certificate renewals, and CDN configurations with hosting providers and IT to ensure site uptime, security, and reliable delivery.
Implement and enforce web accessibility (WCAG) best practices: conduct accessibility audits, remediate issues (alt text, ARIA roles, keyboard focus), and collaborate with content authors and developers to maintain compliance.
Create, publish, and maintain content governance standards, style guides, content templates, workflow documentation, and editorial calendars to streamline approvals and reduce content errors.
Execute site migrations, redesigns, or CMS upgrades: develop migration plans, map redirects, run pre/post-launch QA, and mitigate SEO and performance risks during transitions.
Troubleshoot front-end issues (HTML/CSS/JavaScript) and server-side or hosting incidents; escalate and manage tickets with IT, developers, or external vendors until resolution.
Lead regular QA testing across browsers and devices for new features, templates, and content; document defects and validate fixes before production deployment.
Implement and monitor security best practices including plugin/module updates, vulnerability scans, and user permission audits to reduce risk and maintain compliance with organizational policies.
Create and manage landing pages, A/B test variants, and conversion funnels in collaboration with marketing to support campaigns, lead generation, and product launches.
Develop SEO and content recommendations based on keyword research, competitive analysis, and site audits; collaborate with copywriters and marketing to implement strategies that drive qualified traffic.
Maintain and optimize marketing assets such as forms, lead capture tools, microsites, and integrations with CRM, email platforms (e.g., Mailchimp, HubSpot), and marketing automation systems.
Coordinate with graphic designers, developers, and content authors to implement visual updates, multimedia embeds, and interactive content while ensuring performance and accessibility standards.
Schedule and deliver technical training and CMS onboarding for content contributors and business stakeholders; create help documentation, how-to guides, and best-practice checklists.
Manage relationships with external vendors and contractors (hosting providers, SEO agencies, developers) including scope definition, testing validation, and invoice/contract coordination.
Monitor social and referral traffic performance and collaborate with the social media team to ensure consistent messaging, campaign landing pages, and tracking across channels.
Maintain an organized backlog of web requests, prioritize tasks with business owners, and run sprint or project planning sessions to deliver iterative improvements on schedule.
Analyze website data to identify content gaps, user behavior trends, and conversion optimization opportunities; prepare actionable insights and present findings to cross-functional teams.
Oversee image and media optimization workflows (compression, responsive images), content archival policies, and asset management for efficient site load and storage management.
Manage user access, roles, and permissions within the CMS, ensuring least-privilege access and accurate editorial permissions aligned with organizational policies.
Ensure legal and regulatory compliance for web content (privacy policy, cookie consent, GDPR-related needs) and coordinate with legal and privacy teams for audits and updates.
Maintain detailed change logs, release notes, and rollback procedures for site changes to ensure traceability and rapid recovery in case of incidents.

Secondary Functions

Support ad-hoc data requests, exploratory data analysis, and custom reporting to help teams understand web channel performance and ROI of digital campaigns.
Contribute to the organization's broader digital strategy and roadmap by proposing web initiatives that align with business goals and technical feasibility.
Collaborate with business units to translate content, marketing, and analytics needs into technical requirements and prioritized tickets for development teams.
Participate in sprint planning, stand-ups, and agile ceremonies to keep web initiatives aligned with product and marketing timelines.
Provide first-line support and troubleshooting for internal stakeholders encountering CMS or content publishing issues and escalate complex problems as needed.
Maintain and improve processes for QA, release management, and content approvals to shorten cycle times and improve cross-team coordination.
Monitor industry trends, search engine algorithm updates, and new web technologies; recommend platform, tool, or process changes to stay competitive and future-ready.
Assist with email template creation and responsive testing to ensure consistent branding and performance across email clients and devices.

Required Skills & Competencies

Hard Skills (Technical)

Content Management Systems (CMS) administration: WordPress, Drupal, Adobe Experience Manager, or similar.
SEO tools and practices: Google Search Console, Ahrefs, SEMrush, Moz; keyword research and on-page optimization.
Web analytics and tag management: Google Analytics (GA4), Google Tag Manager, custom event setup, and reporting.
Basic front-end skills: HTML5, CSS3, basic JavaScript/jQuery troubleshooting for template and styling fixes.
Website performance optimization: image optimization, caching strategies, CDN configuration, and Core Web Vitals remediation.
Accessibility standards and testing: WCAG 2.1, screen-reader testing, ARIA attributes, and accessibility auditing tools.
Domain, DNS, SSL/TLS, and hosting management: experience coordinating with registrars, DNS records, certificate renewals, and hosting environments.
Landing page builders and A/B testing platforms: Optimizely, VWO, Google Optimize or similar.
CRM and marketing automation integration: HubSpot, Salesforce, Mailchimp, or Pardot integrations and lead capture flows.
Version control and deployment familiarity: Git, staging/production workflows, and release/change management.
Basic SQL or data-querying skills and comfort with Excel/Google Sheets for data manipulation and reporting.
Familiarity with privacy and compliance tools: cookie consent management, GDPR considerations, and privacy notices.

Soft Skills

Excellent written and verbal communication: can craft clear content workflows, technical documentation, and stakeholder updates.
Strong project and time management: able to prioritize competing requests and meet deadlines in a fast-paced environment.
Analytical mindset with attention to detail: uses data to inform decisions and catch regressions or content errors.
Collaboration and stakeholder management: works effectively with marketing, IT, design, legal, and external vendors.
Problem-solving and troubleshooting under pressure: resolves site incidents and coordinates rapid remediation.
Customer-service orientation: supports internal content authors and external users with patience and clarity.
Adaptability and continuous learning: stays current with web standards, SEO trends, and new tools.
Quality-focused and process-oriented: enforces governance, testing, and rollout standards to ensure reliable site operations.

Education & Experience

Educational Background

Minimum Education:

Associate degree or equivalent experience in digital media, communications, marketing, information technology, or related field.

Preferred Education:

Bachelor's degree in Marketing, Communications, Information Technology, Computer Science, Web Development, or a related discipline.

Relevant Fields of Study:

Marketing / Digital Marketing
Communications / Journalism
Computer Science / Information Technology
Web Development / Multimedia Design
UX / Human-Computer Interaction

Experience Requirements

Typical Experience Range:

2 to 5 years of hands-on experience managing websites, CMS administration, or digital marketing operations.

Preferred:

3+ years in a role focused on website management, SEO, analytics, or digital operations with demonstrable results in traffic growth, conversion optimization, or site reliability.