Jingle Writer | Torchora

🎯 Role Definition

The Jingle Writer is a key creative force within our agency, responsible for developing the sonic identity for brands. This role bridges the gap between marketing strategy and musical artistry, creating audio assets that are not only catchy but also strategically aligned with campaign goals. You will work hand-in-hand with copywriters, art directors, and clients to produce everything from full-length jingles to short sonic logos, ensuring every note serves the brand's story. You are a storyteller who uses melody, harmony, and rhythm as your primary tools to build lasting connections between a brand and its customers.

📈 Career Progression

Typical Career Path

Entry Point From:

Music Producer
Freelance Songwriter
Audio Engineer
Advertising Copywriter (with musical talent)

Advancement To:

Senior Jingle Writer / Lead Composer
Audio Brand Strategist
Creative Director (Audio Focus)
Music Supervisor

Lateral Moves:

Sound Designer for Film/Games
Podcast Producer/Editor
In-house Brand Composer

Core Responsibilities

Primary Functions

Conceptualize, compose, and arrange original, highly memorable musical compositions that align with a brand's identity, target audience, and the overall campaign message.
Write clever, concise, and impactful lyrics that effectively communicate a product's value proposition and brand ethos in a catchy, singable format.
Collaborate closely with creative directors, copywriters, art directors, and marketing teams to translate brand briefs and strategic objectives into compelling musical concepts.
Produce high-quality, broadcast-ready demos and final audio tracks using digital audio workstations (DAWs) and professional studio equipment.
Arrange and orchestrate music for a variety of instrumental and vocal styles, adapting to fit the specific needs and budget of each project.
Direct, guide, and coach vocalists and session musicians during recording sessions to elicit the best possible performance that captures the intended tone and energy.
Methodically revise and iterate on musical compositions and lyrics based on constructive feedback from internal teams and external clients, ensuring final delivery exceeds expectations.
Manage multiple jingle and audio branding projects simultaneously, effectively prioritizing tasks to meet tight deadlines without compromising creative quality.
Pitch musical ideas, present demos, and articulate creative choices with passion and clarity to clients and key stakeholders, justifying how the music achieves their marketing goals.
Adapt musical styles fluidly across a wide spectrum of genres and tones to suit a diverse range of products, services, and brand personalities.
Record, edit, mix, and master audio tracks to a professional standard, ensuring technical excellence and optimal sound quality across all media platforms.
Develop comprehensive sonic branding guidelines and toolkits for clients, including sonic logos, brand anthems, and other audio assets to ensure brand consistency.

Secondary Functions

Stay ahead of the curve by continuously researching and analyzing current trends in popular music, advertising, and audio technology to keep our creative output fresh and relevant.
Ensure all created and utilized musical content, including melodies, samples, and lyrics, is original or properly licensed to avoid any copyright infringement issues.
Research target audience demographics and psychographics to inform the creation of sonically appealing content that will resonate deeply and effectively.
Provide expert consultation to clients and internal teams on the strategic use of music and sound in advertising campaigns to maximize emotional impact and recall.
Manage the sourcing, negotiation, and hiring of freelance talent, such as vocalists, instrumentalists, and external producers, for specific project needs.
Maintain a meticulously organized digital library of all musical assets, project files, and final deliverables for easy retrieval and future use.
Score short-form video content, web series, social media ads, and other promotional materials, ensuring seamless synchronization of audio and visuals.
Contribute to the technical upkeep and operation of in-house studio equipment, software, and instrument libraries.
Participate in creative brainstorming sessions for broader advertising campaigns, offering a unique, music-first perspective to the team.
Ensure the seamless technical integration of jingles and audio assets with visual advertising elements in video, web, and radio formats.

Required Skills & Competencies

Hard Skills (Technical)

Expert-level Songwriting & Composition: Demonstrated mastery of melody, harmony, rhythm, and song structure.
Lyrical Proficiency: The ability to write clever, concise, and memorable lyrics that tell a story and sell a product.
DAW Proficiency: High-level skills in at least one major Digital Audio Workstation (e.g., Logic Pro X, Ableton Live, Pro Tools, FL Studio).
Music Production: Comprehensive knowledge of arranging, recording, and producing music from concept to final track.
Audio Engineering: Strong skills in mixing and mastering to produce broadcast-quality, professionally polished audio.
Music Theory: Deep, practical understanding of music theory to create effective and emotionally resonant compositions.
Vocal & Instrumental Direction: Experience guiding and coaching performers in a studio environment to achieve a specific vision.
Instrumentation: Ability to play one or more instruments (piano/keyboard and guitar are highly preferred) to facilitate rapid creation.

Soft Skills

Creativity: A relentless passion for generating novel, imaginative, and effective musical ideas.
Collaboration: Ability to work constructively within a diverse creative team, integrating feedback and sharing ideas openly.
Client Communication & Presentation: Excellent verbal and written communication skills, with the ability to "sell" a creative idea to non-musicians.
Adaptability: The flexibility to switch between different musical genres, project types, and client personalities with ease.
Resilience to Feedback: The ability to receive constructive criticism, detach personally, and use it to improve the work.
Time Management: Superior organizational skills to handle multiple projects and tight deadlines in a fast-paced agency environment.
Brand Acumen: A strong interest in and understanding of branding, marketing, and advertising principles.

Education & Experience

Educational Background

Minimum Education:

High School Diploma or equivalent. A strong, professional-level portfolio demonstrating exceptional songwriting, vocal performance, and production skills is a mandatory requirement.

Preferred Education:

Bachelor's Degree in Music Composition, Music Production, Audio Engineering, or a related creative/technical field.

Relevant Fields of Study:

Music Theory & Composition
Audio Engineering & Production
Marketing & Advertising
Creative Writing

Experience Requirements

Typical Experience Range:

3-5 years of professional experience in songwriting, music production, or creating music for commercial use. Portfolio must include examples of work created for specific briefs or clients.

Preferred:

Proven experience writing jingles or music for regional or national advertising campaigns, with a portfolio that includes recognizable work. Agency experience is a significant plus.