Key Responsibilities and Required Skills for Job Posting Analyst

🎯 Role Definition

The Job Posting Analyst is the architect behind our connection to the talent market. This role is a unique hybrid, blending the art of compelling storytelling with the science of data-driven recruitment marketing. As a Job Posting Analyst, you are fundamentally responsible for transforming a simple list of job duties into a powerful narrative that attracts, engages, and converts high-quality candidates.

You'll act as a strategic partner to our Talent Acquisition team and hiring managers, ensuring every public-facing job opportunity is not only accurate but also optimized for maximum visibility and impact. By leveraging SEO, market intelligence, and a deep understanding of candidate behavior, you will directly influence the strength of our talent pipeline, enhance our employer brand, and play a crucial role in building the teams that drive our organization's success. This is not just about posting jobs; it's about mastering the "top-of-the-funnel" to ensure we win the war for talent.

📈 Career Progression

Typical Career Path

Entry Point From:

Recruitment Coordinator
HR Assistant
Junior Content Writer
Marketing Coordinator

Advancement To:

Senior Job Posting Analyst
Recruitment Marketing Specialist
Talent Acquisition Partner
HR Data Analyst

Lateral Moves:

Employer Branding Specialist
SEO Specialist
Internal Communications Coordinator

Core Responsibilities

Primary Functions

Draft, edit, and proofread highly engaging, accurate, and inclusive job descriptions that reflect our company culture and appeal to a diverse pool of qualified candidates.
Collaborate closely with hiring managers and talent acquisition partners to deeply understand role requirements, team dynamics, and the key selling points of each position.
Conduct thorough market research and keyword analysis to optimize job titles and descriptions for search engine visibility (SEO) across various job boards and career sites.
Manage the end-to-end job posting process, ensuring timely and accurate distribution across a wide range of platforms, including LinkedIn, Indeed, Glassdoor, niche job boards, and our company careers page.
Perform A/B testing on job titles, descriptions, and posting strategies to identify which variables most effectively attract qualified applicants.
Monitor and analyze the performance of all active job postings, tracking key metrics such as view-to-apply rates, applicant quality, source of hire, and time-to-fill.
Develop and maintain a comprehensive library of job description templates and best practice guidelines to ensure consistency and quality across the organization.
Generate regular, insightful reports and dashboards for stakeholders, translating raw data into actionable recommendations for improving recruitment marketing efforts.
Stay current with industry trends, new job board technologies, and innovative sourcing techniques to ensure our strategies remain competitive and effective.
Audit existing job postings for compliance with legal requirements (e.g., EEO, OFCCP) and internal standards for branding and tone of voice.
Partner with the marketing and communications teams to align job posting language and employer branding messaging across all external-facing content.
Manage relationships and contracts with job board vendors, evaluating their performance and making recommendations for the annual recruitment advertising budget.
Provide training and support to hiring managers on best practices for writing effective and non-biased job requirements.
Analyze competitor job postings to benchmark our offerings, language, and positioning in the talent market.
Implement and manage job wrapping and scraping technologies to ensure automated and efficient distribution of postings to partner sites.
Optimize the candidate experience on our career site by ensuring job postings are easy to find, read, and apply for on both desktop and mobile devices.
Develop targeted posting strategies for hard-to-fill roles, identifying niche platforms and communities where top talent congregates.
Systematically track and document changes made to job postings and their subsequent impact on application flow and quality.
Ensure all job postings are properly coded and tagged within the Applicant Tracking System (ATS) for accurate tracking and reporting.
Create compelling content that goes beyond the job description, such as "day in the life" narratives or team spotlights, to enhance the attractiveness of our roles.
Review and refine job qualification criteria to eliminate potential bias and broaden the appeal to candidates from underrepresented backgrounds.

Secondary Functions

Support ad-hoc data requests and exploratory data analysis from the wider Talent Acquisition team.
Contribute to the organization's overall employer branding and recruitment marketing strategy.
Collaborate with business units to translate future talent needs into proactive content and posting strategies.
Participate in sprint planning and agile ceremonies if working within a dedicated recruitment operations or analytics team.

Required Skills & Competencies

Hard Skills (Technical)

Job Board Management: Expertise in posting, managing, and optimizing listings on major platforms like LinkedIn, Indeed, Glassdoor, and various niche industry boards.
Applicant Tracking Systems (ATS): Proficiency with one or more major ATS platforms (e.g., Greenhouse, Lever, Workday Recruiting, Taleo) for posting, tracking, and reporting.
SEO & Keyword Research: Strong, practical understanding of search engine optimization principles and tools as they apply to job descriptions and career site content.
Data Analysis & Reporting: Ability to use tools like MS Excel (Pivot Tables, VLOOKUPs) and Google Analytics to track performance metrics and build insightful reports and dashboards.
A/B Testing Methodologies: Experience designing and executing controlled tests to optimize content and strategy based on performance data.
Marketing-Driven Copywriting: Exceptional writing, editing, and proofreading skills with a clear focus on creating persuasive copy that drives action (applications).

Soft Skills

Analytical Mindset: The ability to not just report the data, but to interpret it, identify trends, and translate those insights into actionable, strategic recommendations.
Meticulous Attention to Detail: A sharp, unwavering eye for accuracy, grammar, consistency, and quality in all written materials, data, and system entries.
Creative & Strategic Thinking: A talent for crafting compelling narratives and finding innovative, outside-the-box ways to position roles and attract top candidates.
Stakeholder Management: Excellent interpersonal and communication skills to effectively partner with, influence, and build trust with hiring managers, recruiters, and marketing teams.
Superior Organization & Time Management: Proven ability to manage a high volume of concurrent projects and deadlines in a fast-paced, dynamic environment without sacrificing quality.

Education & Experience

Educational Background

Minimum Education:

Bachelor’s degree or equivalent practical experience in a relevant field.

Preferred Education:

Bachelor’s degree in a field that emphasizes writing, communication, and analysis.

Relevant Fields of Study:

Human Resources
Marketing
Communications / Journalism
Business Administration

Experience Requirements

Typical Experience Range:

2-4 years of experience in talent acquisition, recruitment marketing, digital marketing, or a directly related content creation role.

Preferred:

Demonstrable experience writing and optimizing content (e.g., job descriptions, blogs, ad copy) for digital platforms. Prior experience working within a corporate talent acquisition or HR department is highly advantageous. A portfolio of writing samples or case studies showing the measurable impact of your work is a strong plus.