Torchora
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Key Responsibilities and Required Skills for a Job Posting Manager

💰 $75,000 - $115,000

Human ResourcesTalent AcquisitionMarketingRecruitmentContent Strategy

🎯 Role Definition

Are you a master of words with a passion for connecting people with purpose? This role requires a dynamic and strategic Job Posting Manager to join our growing Talent Acquisition team. In this pivotal role, you will be the architect of our first impression on future team members. You will own the entire lifecycle of our job postings, transforming standard job descriptions into compelling narratives that resonate with top-tier talent. This isn't just about writing; it's about marketing, analytics, and strategy. You will spearhead our efforts to optimize postings for search engines and job boards, analyze performance data to make data-driven decisions, and ensure our employer brand shines through in every word. If you're ready to make a tangible impact on our company's growth by attracting the very best, we want to hear from you.

📈 Career Progression

Typical Career Path

Entry Point From:

  • Talent Acquisition Coordinator / Specialist
  • Recruitment Marketing Specialist
  • Digital Marketing Coordinator / Content Creator
  • HR Generalist with a focus on recruitment

Advancement To:

  • Senior Manager, Recruitment Marketing
  • Director of Talent Acquisition
  • Employer Brand Director
  • Head of Talent Attraction

Lateral Moves:

  • Employer Brand Manager
  • Internal Communications Manager
  • Digital Content Strategist

Core Responsibilities

Primary Functions

  • Craft, edit, and meticulously proofread compelling, inclusive, and brand-aligned job descriptions that attract a diverse pool of qualified candidates.
  • Develop and execute a comprehensive, multi-channel job posting strategy to maximize the visibility and effectiveness of our open roles across our career site, LinkedIn, Indeed, and various niche job boards.
  • Implement and manage SEO best practices for all job postings to improve organic search rankings on Google for Jobs and other search engines.
  • Analyze job posting performance, utilizing key metrics such as view-to-apply rates, source of hire, and cost-per-application to measure ROI and inform future strategies.
  • Conduct regular A/B testing on job titles, descriptions, calls-to-action, and posting times to continually optimize for candidate conversion.
  • Collaborate closely with Talent Acquisition Partners and Hiring Managers to deeply understand role requirements, team culture, and key selling points, translating them into persuasive content.
  • Act as the primary administrator for our job board accounts, managing budgets, negotiating contracts, and fostering strong relationships with vendor partners.
  • Develop and maintain a comprehensive library of job description templates, style guides, and best-practice documentation for the entire talent acquisition team.
  • Research, evaluate, and recommend new and innovative job boards, social media platforms, and advertising channels to reach passive and active candidates.
  • Ensure all external-facing job content is infused with our Employee Value Proposition (EVP) and accurately reflects our company culture and values.
  • Monitor and report on key performance indicators (KPIs) related to job posting effectiveness, providing actionable insights and regular updates to leadership.
  • Design and deliver training sessions for recruiters and hiring managers on the art and science of writing effective and legally compliant job descriptions.
  • Maintain data integrity and accuracy of all job postings and templates within our Applicant Tracking System (ATS), ensuring a seamless candidate experience.
  • Develop and manage targeted recruitment marketing campaigns for high-priority or hard-to-fill positions, leveraging paid and organic channels.
  • Perform regular audits of all live job postings to ensure quality, consistency, and compliance with EEO, OFCCP, and other relevant legal standards.
  • Partner with the Employer Brand team to align job posting content with broader talent attraction campaigns and social media initiatives.
  • Stay ahead of industry trends, competitor strategies, and job board algorithm changes to ensure our posting strategy remains cutting-edge and effective.
  • Manage automated job wrapping and XML feed integrations, troubleshooting any issues to ensure seamless distribution to partner sites.
  • Champion diversity and inclusion initiatives by using inclusive language tools and strategies to mitigate bias in all job descriptions.
  • Act as the subject matter expert on all things related to job content, providing guidance and support across the organization.

Secondary Functions

  • Support ad-hoc recruitment marketing projects and employer branding initiatives as needed.
  • Contribute to the continuous improvement of the overall candidate experience, from initial attraction to application.
  • Collaborate with the internal communications team to promote key roles and hiring initiatives to current employees for referrals.
  • Participate in the evaluation and implementation of new recruitment technologies and tools, such as programmatic advertising platforms or CRM systems.

Required Skills & Competencies

Hard Skills (Technical)

  • Expert-level Copywriting & Editing: The ability to write clean, compelling, and grammatically perfect copy tailored to specific audiences.
  • Applicant Tracking System (ATS) Expertise: Deep familiarity with systems like Greenhouse, Lever, Workday, or similar platforms, particularly their job posting and reporting modules.
  • Job Board Management: Hands-on experience managing and optimizing postings on platforms like LinkedIn, Indeed, Glassdoor, and niche industry boards.
  • Job Posting SEO/SEM: Proven understanding of search engine optimization principles as they apply to job descriptions and career sites.
  • Data Analysis & Reporting: Proficiency in using analytics to interpret performance data (e.g., in Excel, Google Analytics, or ATS dashboards) and generate actionable insights.
  • Content Management Systems (CMS): Experience updating and managing content on a corporate career site or similar web platform.

Soft Skills

  • Exceptional Written Communication: A masterful storyteller who can convey complex information clearly and persuasively.
  • Creative & Strategic Mindset: The ability to think outside the box to attract talent while aligning actions with broader business goals.
  • Stakeholder Management: Adept at building relationships and collaborating effectively with recruiters, hiring managers, and senior leaders.
  • Analytical & Data-Driven: A natural curiosity to ask "why" and a commitment to using data to guide decisions and prove success.
  • Meticulous Attention to Detail: An eagle eye for catching typos, inconsistencies, and compliance risks.
  • Project Management: Strong organizational skills with the ability to manage multiple projects and competing priorities in a fast-paced environment.

Education & Experience

Educational Background

Minimum Education:

  • Bachelor's Degree or equivalent practical experience in a relevant field.

Preferred Education:

  • Bachelor's or Master's Degree in a related discipline.

Relevant Fields of Study:

  • Marketing
  • Communications
  • Human Resources
  • Journalism
  • English
  • Business Administration

Experience Requirements

Typical Experience Range:

  • 3-5+ years of experience in recruitment, talent acquisition, content marketing, or a similar role with a heavy focus on writing and analytics.

Preferred:

  • Direct experience in a recruitment marketing, talent attraction, or dedicated job posting management role is highly preferred.
  • Demonstrable experience improving key recruitment metrics (e.g., time-to-fill, cost-per-hire, quality-of-hire) through content and channel strategy.
  • Experience working within a global or large, matrixed organization is a plus.
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